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18. NEW MEDIA

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Entry Title Logitech Mini Boom Box
Category 18. New Media
Company Name Arken P-O-P Limited
Client Company Name Logitech
Year Entered 2012
What was the entry's targeted retail environment?
Logitech planned to launch a new product under the DMS banner called ‘Logitech Mini Boombox’ into Pan European Consumer Electronic Retailers.
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What were the overall marketing objectives and business model?
The ‘funky’ and attractive product was to be mirrored in the FSDU but fall within a very tight budget. The marketing objective was to create an in store solution that highlighted the benefits of its compact size and utilised the product itself to dem....
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What was the overall rationale behind employing the new media solution?
The consumer could therefore see, hear and interact with the new media proposal that is ‘Mini Boombox’ through Bluetooth and Airplay, demonstrating the benefits of both tools.
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Entry Title Statoil Information Stands
Category 18. New Media
Company Name Attic Room, The
Client Company Name Three Sixty Ventures
Year Entered 2012
What was the entry's targeted retail environment?
The Attic Room Design Ltd designed and built five new media areas to be presented in airports to be used an information point about Statoil – Norway’s largest supplier of gas, aiming to inform business people as they travel through some of most maj....
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What were the overall marketing objectives and business model?
To raise awareness of Statoil to business people who would potentially be interested in being part of this industry. To create an interactive presentation that would appeal to an audience who would have minimal time to learn about the brand but that ....
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What was the overall rationale behind employing the new media solution?
The media on the stand involved the education of Statoil to a whole new set of people. Statoil are Norway’s largest company and one of the largest suppliers of Gas in the world which largely goes unnoticed. They wanted to create awareness of the comp....
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Entry Title HTC - Mobile Phone Range Display Unit
Category 18. New Media
Company Name h squared ltd
Client Company Name Phones4U
Year Entered 2012
What was the entry's targeted retail environment?
Phones4u mobile phone retailer, with established existing retail fixture bays for new flexible displays to locate onto. HTC wanted to establish and gain brand awareness knowing that there was a planned programme over a 12 month period of product laun....
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What were the overall marketing objectives and business model?
To allow instant promotional and above the line marketing communications to be deployed in store instantly and at no environmental cost, nor staff time implementation cost Content messages can be updated if required on a hourly basis - but more often....
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What was the overall rationale behind employing the new media solution?
A cost effective in store digital communication tool , with instant delivery of content, thus delivering new product information, launches and developments at no environmental impact and at NO COST to either the brand or the retailer
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Entry Title Casio Interactive Retail Display / MrG
Category 18. New Media
Company Name Harriman Steel
Client Company Name Casio Electronics Co Ltd
Year Entered 2012
What was the entry's targeted retail environment?
Casio’s debut global concept store in London’s Covent Garden Plaza, designed by London based creative agency HarrimanSteel, features interactive display units powered by Casio projection technology. HarrimanSteel has designed two interactive disp....
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What were the overall marketing objectives and business model?
G-SHOCK PREMIUM’S MR G WATCH The aim was to launch Exclusively available at the new CASIO Concept Store London the new MR G watch, the second of its kind to join the MR G range. Previously only available in Japan, one will now be on sale exclusively ....
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What was the overall rationale behind employing the new media solution?
One of our key considerations was to tell the technology story behind the production of the watch further enhancing the Mr.G watches exclusivity. Also to draw attention to the product in a truly engaging way and add to the watches exclusivity. Techno....
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Entry Title Casio Interactive Retail Display / Projection Mapping
Category 18. New Media
Company Name Harriman Steel
Client Company Name Casio Electronics Co Ltd
Year Entered 2012
What was the entry's targeted retail environment?
CASIO’s first global concept store occupies two floors over 933 sq ft and is set within London’s Covent Garden’s Grade II listed Piazza. Casio’s debut global concept store in London’s Covent Garden Plaza, designed by London based creative agency Har....
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What were the overall marketing objectives and business model?
To utilise Casio's lamp-free projectors within their flagship store environment. With the aim of testing the short throw projectors within a retail environment, as Casio see this as a business opportunity for their projector division due to the vastl....
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What was the overall rationale behind employing the new media solution?
To engage consumers wanting to find out more about Casio's premium watches. We were able to in-depth tell technology stories in an engaging and consumer friendly way.Using playful interactivety to encourage the consumer to get a deeper understanding ....
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Entry Title Intel Digital Kiosk
Category 18. New Media
Company Name HH Global
Client Company Name Intel
Year Entered 2012
What was the entry's targeted retail environment?
The Intel Digital kiosk was installed in 5 PC World Retail stores. The kiosk was situated in and around the Computing Domain in store
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What were the overall marketing objectives and business model?
•Increase direct brand engagement with the Intel target audience within the retail environment •Increase brand awareness in the retail environment of the Intel Core range of processors •To aid a customer in making an informed decision when purchasing....
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What was the overall rationale behind employing the new media solution?
Intel has never had direct access to the customer through the Retailers. To add to this, the instore presence of Intel was limited or even non-existent. Intel was looking for a medium, in retail, that allowed them direct access and contact to the cus....
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Entry Title Boston Airport Interactive Shopping Wall
Category 18. New Media
Company Name HRG UK Limited
Client Company Name William Grant
Year Entered 2012
What was the entry's targeted retail environment?
Boston Airport Duty Free Area - "International Shoppes" partnered exclusively with William Grant & Sons to create a "Virtual Duty Free Store" on the exterior hording during the refurbishment of their new retail shop. This would be for 4 month period ....
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What were the overall marketing objectives and business model?
> Build awareness of the William Grant Brands in a very high footfall location > Create a focal point/point of interest which would encourage visitors of the duty free area to engage with the brand > Maximise presence & increase customer service duri....
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What was the overall rationale behind employing the new media solution?
William Grant & Sons wanted us to turn what was effectively a barrier that had the potential to create customer frustration and disappointment when they arrived to purchase alcohol duty free, into an effective selling space where there was no facilit....
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Entry Title ImpactAR
Category 18. New Media
Company Name Impact Creative Partnership Limited
Client Company Name Energizer Group Limited
Year Entered 2012
What was the entry's targeted retail environment?
ImpactAR was developed to allow retailers and clients alike can view their proposed designs either at their desk scaled down or at full scale in any retail location. The user need only use a smart device and a printed marker to activate the proposed ....
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What were the overall marketing objectives and business model?
Our objectives were to create an open system that could be accessed by any client with a smart device via a secure logon and deployment architecture. Our system is designed to be shared rather than kept on a pedestal as we (and our growing number of ....
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What was the overall rationale behind employing the new media solution?
Traditional design methods such as 'scamps' and general board based sketches gave way to the new era of computer generated visuals but essentially the output is always two dimensional (jpg, pdf, avi etc) ImpactAR frees the three dimensional data and ....
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Entry Title Nationwide Brand River
Category 18. New Media
Company Name JohnRyan International
Client Company Name Nationwide Building Society
Year Entered 2012
What was the entry's targeted retail environment?
The entry was targeted to high-traffic areas of Nationwide’s branches—especially as incorporated into the building society’s future branch design. These “hot spots” were identified based on customer utilisation patterns and their potential to deliver....
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What were the overall marketing objectives and business model?
As a traditional building society, Nationwide views its high street presence as a critical symbol of its commitment to customers and community. This commitment is at the heart of its newly launched Brand –“On Your Side”. However, the cost and complex....
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What was the overall rationale behind employing the new media solution?
Nationwide believed new media had the potential to realise its brand vision and had distinct advantages over traditional paper based messaging, in particular: •Increased message capacity (to embrace a broad and growing product line) •Improved timelin....
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Entry Title HTC Giant Touchscreen Emulator- bringing the HTC UX to life instore.
Category 18. New Media
Company Name Sector Design
Client Company Name HTC (co The Machine)
Year Entered 2012
What was the entry's targeted retail environment?
Custom solution for Car Phone Warehouse (CPW) retail group, the UK’s largest mobile phone retailer.
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What were the overall marketing objectives and business model?
Overall objective.Introduction: Taiwanese-based HTC is a provider of smart mobile devices based on the Android platform and is one of the largest smartphone producers in the world. Marketing Objective: The overall objective of this project is to driv....
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What was the overall rationale behind employing the new media solution?
Overall reasons for the new media solution.As with other big-ticket, technology-based products, the role of the conventional retail channel within the sales/purchase cycle is increasingly recognised as that of the ‘showroom’ where a prospective buyer....
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