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IN. INNOVATION AWARD

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Entry Title Seven Seas Health Oils FSDU for Sainsburys
Category IN. Innovation Award
Company Name
Client Company Name Seven Seas
Year Entered 2012
Target Environment
Retail Environment: Sainsburys
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Materials
The striking unit is all the more remarkable in that it has been manufactured in large part using recyclable pulp products including: •2000 micron, 1750 micron and 1500 micron display boards •185KG/150TW EB Fluted Corrugate •Foil coated paper Only th....
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Objectives
In September 2011 Seven Seas launched a NEW range of Health Oils aimed at a new generation of fish oil users. The mission was to leverage consumer trust in the Seven Seas brand and to position the new supplements for younger customers. Seven Seas tas....
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Entry Title Phone Display Units
Category IN. Innovation Award
Company Name
Client Company Name phones4u
Year Entered 2012
Target Environment
Phones4u mobile phone retailer, with established existing retail fixture bays for new flexible displays to locate onto the existing slat wall and display shelves already located in store.
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Materials
The Main body, docking station, docking module, release key and wall clip are made from ABS (Styrene based plastic)This combines strength, with flexibility (to avoid cracking/shattering) and long life estimated at min 5 yearsThe Clear POS holders are....
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Objectives
Production Date: sept 2011Production Run Quantity: dummy handset tile x 55,000 hero pod x 10,000Unit price to client (including VAT): £6.55P4u were using a legacy dummy handset tile, that could not accommodate newer smart phones (size and weight) and....
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Entry Title Prevent £4 billion Retail crime
Category IN. Innovation Award
Company Name
Client Company Name Various - including Carphone Warehouse
Year Entered 2012
Target Environment
Global Mobile phone, technology and Consumer Electronics retailers
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Materials
Entrant’s notices: As discussed with and agreed by POPAI in advance, this entry is included in the Telecommunications and Computers category solely in order to meet the rules of qualification for The Innovation Award. In addition, whilst it is typica....
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Objectives
How the entry achieves its objectives The Problem: Recent research highlights that theft from shops is the largest crime in Britain involving many more incidents and higher total losses than other crimes against individuals. Conversely, it attracts v....
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Entry Title Seven Seas Haliborange Boots Mid Gondola Tray
Category IN. Innovation Award
Company Name
Client Company Name Seven Seas
Year Entered 2012
Target Environment
Retail Environment: Boots
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Materials
•This colourful tray was vacuum formed onto 1.35mm HIPS to create a uniquely shaped tray reflecting the smile from the Haliborange brand. •The tray was flood coated with pantone AS1942A to match the brightest orange of the packaging, and was designed....
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Objectives
Haliborange is Seven Seas children’s vitamins range – providing delicious tasting vitamins and minerals to promote healthy growth and development. Seven Seas tasked Bezier to develop an in store campaign for Boots Period 7B Childrens Event, that wo....
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Entry Title Wine Product Presenters
Category IN. Innovation Award
Company Name HL Display (UK) Ltd
Client Company Name Tesco Stores Limited
Year Entered 2012
Target Environment
The display was designed specifically to ease the merchandising and display of wine in a busy food retail environment.
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Materials
The front risers are injection moulded ABS. Some have vinyl graphics added. The channels comprise:-steel sides, stamped to size and shape, then powder coated-polypropylene is injection moulded to produce the end piecesThe left and right hand steel si....
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Objectives
Product Presenters were developed in close association with Tesco by Big Skies and HL Display UK who both have long associations with the retailer. The Tesco Replenishment Solutions Team championed the idea and challenged the designers with various p....
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Entry Title Boston Airport Interactive Shopping Wall
Category IN. Innovation Award
Company Name HRG UK Limited
Client Company Name William Grant
Year Entered 2012
Target Environment

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Materials

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Objectives

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Entry Title Audi Hummingbird
Category IN. Innovation Award
Company Name HRG UK Limited
Client Company Name Audi in association with BBH
Year Entered 2012
Target Environment
Audi do not own or operate their own dealerships apart from a few key retail operations which are ran from a strategic position to underpin the brand and it’s status in the UK. However they do provide a great deal of sales and marketing support for t....
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Materials
The base and frame of the display were created from sheet steel which was bent and angled into position and powder coated Silver Satin. The skeleton sub frame of the bird was created from laser cut acrylic and an aluminium frame which positioned the ....
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Objectives
> Our Brief: Our role was to take the ATL agency (BBH) big idea of a computer animated hummingbird flying through an iconic environment and develop a key dealership activity that would drive awareness of the new A6 whilst seamlessly integrating the A....
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Entry Title ImpactAR
Category IN. Innovation Award
Company Name Impact Creative Partnership Limited
Client Company Name Energizer Group Limited
Year Entered 2012
Target Environment

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Materials

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Objectives

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Entry Title Olympic Post Cards FSDU
Category IN. Innovation Award
Company Name InContrast/STI Line
Client Company Name Kraft
Year Entered 2012
Target Environment
Multiple convenience outlets including forecourts in support of the Team GB postcards campaign. The display was designed to make a unique visual link with the postcard promotion and make the promotional mechanic obvious. Displays were ideally to be p....
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Materials
Unprinted 'EB' flute chassis and shelves which were pre-glued to the rear panel allowing for quick erection in-store. The 4-colour litho plus UV varnish cladding curves around the chassis and shelves to create the shape of a traditional UK postbox. T....
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Objectives
Cadbury was stepping up its London 2012 Olympics marketing activity with a new campaign which calls upon customers to send messages of support to Britain’s top athletes. Special edition Union flag packs of Dairy Milk come complete with pre-paid postc....
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Entry Title Mattel Monsters High Clip FSDU
Category IN. Innovation Award
Company Name InContrast/STI Line
Client Company Name Mattel UK
Year Entered 2012
Target Environment
Tesco stores across the UK. The display was to be sited in the toy area.
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Materials
The chassis and shelves are made from unprinted 'EB' flute. The cladding was manufactured on 1200mic displayboard with 4-colour litho + UV varnish. The STI removable clip is made from PETG.
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Objectives
The Monsters High striking artwork made for an eyecatching display that held a limited edition doll featured on the webisodes. The decision was taken to focus on the unique monochrome primary packaging and translate this onto the displayboard dressin....
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Entry Title Misfits In Store Launch Campaign
Category IN. Innovation Award
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2012
Target Environment

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Materials

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Objectives

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Entry Title New Look Royal Wedding Windows
Category IN. Innovation Award
Company Name Kolorcraft Limited
Client Company Name New Look Retailers LTD
Year Entered 2012
Target Environment
The target retail environment for this New Look display was the high street fashion market. The Royal Wedding event meant that there was an additional temporary niche retail environment to exploit. The display aimed to target those interested in the ....
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Materials
Each unit consisted of: 1x 3D postbox 1x telephone box: 2x side panels 2x front/back panels 1x large postage stamp frame with corgi (grey) 2x medium postage stamp frames with corgi (1x red, 1x black) 1x small postage stamp frame with corgi (grey) 3x ....
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Objectives
Background The Royal Wedding of April 2011 was a huge national event with a lot of positivity surrounding it (we all got an extra bank holiday!). New Look wanted to utilise this influential event and patriotism to channel this positivity into their o....
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Entry Title HUGO Just Different Augmented Reality interactive unit
Category IN. Innovation Award
Company Name Life Integrated
Client Company Name Procter & Gamble
Year Entered 2012
Target Environment
Travel retail, flagship stores and secondary doors were the main retail environments targeted to deliver the HUGO Just Different in-store Augmented Reality (AR) experience. The interactive displays were deployed to 20 countries across Europe, Middle ....
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Materials
All the electronic equipment and hardware are housed in a tall rectangular unit built from MDF and covered in thin sheet of steel coated in black gloss with grey acrylic seams and base. The units are finished to a high quality standard to suit the pr....
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Objectives
HUGO remains ahead of the creative curve and continues to live by its own ethos - doing and seeing things differently. This development for AR was a fragrance category in-store first. The units brought the consumer into the HUGO World with a unique i....
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Entry Title Kärcher Window Vac TX Lamá
Category IN. Innovation Award
Company Name Marin's UK Limited
Client Company Name Kärcher (UK) Ltd
Year Entered 2012
Target Environment
Kärcher, the world’s largest manufacturer of cleaning equipment is no stranger to launching new products however the Kärcher Window Vac launch posed two new challenges to the marketing team; selling into UK retailers unfamiliar with selling Kärcher p....
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Materials
The core rectangular Lamá, product holding bin(s) and arrows are produced in 390g Custom Kote Natural Kraft affixed to white E-flute (1.5mm thick). The Sherpa (shelf) was produced using 3mm compact board. All of which were film laminated to protect f....
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Objectives
The brief was to create a flexible/scalable display that folded flat, shipped easy and set up in seconds, which enabled customers to demo the Window Vac and store units ready for sale. A display that could be adopted by all target channels that chall....
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Entry Title Britvic Soft Drinks - Patch Campaign
Category IN. Innovation Award
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2012
Target Environment
A full through the line portfolio marketing program operating across Grocery, Impulse Foodservice channels That enables Britvic Soft Drinks to preserve & enhance it's volume base through competitors 2012 Olympic threat, delivering the Destination 201....
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Materials
Consisting of 3 key pieces Double height Pallet wrap – 220mic pvc - large format digital print Gazebo displays – e/b flute corrugated board and 2000mic display board - screen print Pop up standees - e–flute 190c / 180wtt - screen print
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Objectives
Objective: To design a suite of interchangeable PoS that could be adapted to the relevant route to market. To gain market share whilst competitors focused on Olympic campaigns. Using these 3 core items – pop up standees, pallet wraps and gazebo displ....
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Entry Title The Body Shop International - Global New Store Roll Out
Category IN. Innovation Award
Company Name Sloane A Trading Division of The Marmon Group Limited
Client Company Name The Body Shop International
Year Entered 2012
Target Environment
The Body Shops aim was to continue to improve its Brand Image, Global Presence, and significantly increase it's Market Share on a Global basis by improving the instore experience for its customers consistently across the world. *Consistent Brand expe....
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Materials
A Major Joinery and metal project with internal production at Sloane Eden, glass work and plastic work and assembly at Sloane Eden and key suppliers. Extensive design, prototyping and full store made at Sloane prior to installation. Full media campai....
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Objectives
The new Global store roll out (now in UK EMEA, Asia and the US / North America) with associate media campaign was carefully designed to build the brand equity on a consistent Global basis
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Entry Title Powerade 4 shelf Springa Unit
Category IN. Innovation Award
Company Name Smurfit Kappa Display UK
Client Company Name Coca Cola Enterprises
Year Entered 2012
Target Environment
Large Multiple Retailers – this promotion was for Tesco.
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Materials
This unit was produced from litho printed EB corrugated board. Distributed flat packed and instantly erected, this innovative display is capable of holding a ground breaking 120kg of stock over four shelves. It has an exceptionally robust constructio....
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Objectives
The unit needed to drive brand awareness for the Powerade Energy brand, together with a competitive price point. It was also linked with a ‘Win’ message (via SMS) for the Euro activity to build greater engagement. The unit delivered an increase in sa....
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Entry Title ASDA Halloween POS 2011
Category IN. Innovation Award
Company Name The Delta Group
Client Company Name ASDA
Year Entered 2012
Target Environment
Supermarket environment, grocery and GM, in support of Asda’s Halloween campaign, which transformed the Seasonal aisle for a four-week period. In retail terms, Halloween is one of Asda’s premium Seasonal events, alongside Christmas and Easter, and is....
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Materials
POS was manufactured and implemented by Delta. In total *** types of items were produced to create full Seasonal aisle POS packages for 375 stores. Items were ordered store-specifically according to the space matrix provided by Asda. All items were p....
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Objectives
Asda is renowned for it’s Halloween event. The expectation each year is to deliver an even bigger and better event.Asda also want to maintain their Number 2 position in the market.With this in mind Asda’s agency, Gratterpalm, decided that the strat....
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Entry Title Snow White and The Huntsman In-theatre Display
Category IN. Innovation Award
Company Name The Delta Group
Client Company Name NBC Universal
Year Entered 2012
Target Environment
The largest 15 UK & Ireland cinemas were selected, with installations positioned in foyers to drive pre-awareness, creating excitement and anticipation amongst cinema-goers in the 8 weeks prior to the film launch (01.06. 2012). It was important to ha....
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Materials
Main Unit A mixture of different substrates were used in the construction. E, B & EB Flute, Display Board and Kappa Mount 5 & 10mm were chosen for their blend of durability, lightness, quality of finish and value. Due to the shortness of the run, we ....
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Objectives
Objective 1: Create pre-awareness of the film amongst the cinema-going audience, creating excitement and anticipation The display delivered against its objectives, increasing pre-awareness amongst the cinema-going audience within those sites taking t....
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Entry Title Colour Elixir FSDU
Category IN. Innovation Award
Company Name Wilmot Budgen Limited
Client Company Name Procter & Gamble
Year Entered 2012
Target Environment
The Max factor FSDU’s intended environment is to be placed in the cosmetic department of health and beauty stores.
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Materials
When the visual of the FSDU was received the major challenge to for the WB design department was to create the cutter guides for the outer cones. To calculate the templates WB used a combination of the visualisation programme 3D studio Max and Kasema....
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Objectives
Not supplied by client
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Entry Title Suzuki merchandise new range FSDU
Category IN. Innovation Award
Company Name Yes POS
Client Company Name Suzuki GB Plc
Year Entered 2012
Target Environment
The FSDU was designed to be used in Suzuki’s motorbike and car dealer show rooms throughout Europe. Traditionally users of permanent metal and glass merchandise display systems the units were intended to be stand alone within different areas of the s....
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Materials
The unit is made up of over 100 separate cardboard shapes which are cut and collated into section parts for ease of assembly. Only the outer faces of card are printed using litho printed sheets laminated to the cardboard. To further enhance the attra....
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Objectives
The design of the unit was to complement and enhance the brand identity of two new ranges of clothing, part of a worldwide product range development which includes the new heritage and fashion clothing ranges. The units formed part of a dealer launch....
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