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SU. SUSTAINABILITY AWARD

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Entry Title Superdrug Cosmetics Carcasses
Category SU. Sustainability Award
Company Name Arken P-O-P Limited
Client Company Name A S Watson UK
Year Entered 2012
Target Environment
Superdrug Health and Beauty Stores
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Materials
•Timber, from sustainable forests •LED’s reducing power consumption and maintenance costs •One colour print, limiting use of inks and direct print to substrates •Plastic fabrication for channels and diffusers ( some using reground plastic)
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Objectives
Superdrug’s vision was to reposition itself as a destination store for the shopper looking for quality, yet value cosmetics. A new store concept was created within which the cosmetics area was to be completely revamped. The brief was to design a new ....
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Entry Title Pond’s Global Retail Relaunch
Category SU. Sustainability Award
Company Name CircleSquare
Client Company Name Unilever Asia Pte. Ltd.
Year Entered 2012
Target Environment
One of the biggest challenges faced with this project was the sheer scale of the execution. Pond’s has a wider distribution than any prestige beauty brand covering literally thousands of stores in multiple global markets and across 10 different trade....
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Materials
Structural Carcass High polished lacquered MDF with mirror Aluminium Composite Panel frame surrounded by LED-illuminated, gel filtered halo-lighting. Header Panel Rear LED-illuminated, back-painted glass with mirror screen printing and polished steel....
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Objectives
Background Despite being one of the most beloved face care brands, with a rich history of innovation which has inspired the growth of the category since 1886, Pond’s has grown through mass trade channels. Whilst good for short-term business this has ....
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Entry Title Quaker Pot Counter Top Display
Category SU. Sustainability Award
Company Name Display Plan Limited
Client Company Name PepsiCo
Year Entered 2012
Target Environment
The Quaker Porridge Pots display supported the product sales growth plans in gaining prominent sales space on the counter of coffee shops/staff restaurants. We used materials that contain a waste product from the husks of the oats; this gave a direct....
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Materials
Fibricork is a composite board comprised of a cork core sandwiched between 2 layers of resin-reinforced flax. The core is made of ground up waste cork from a bottle cork manufacturer in Portugal. The grinds are pressed and bound together with the res....
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Objectives
In recent times consumer attitudes towards what they eat for breakfast are changing with drivers such as health and convenience changing the breakfast habits of the nation. In addition to this the number of occasions that breakfast is eaten out of ho....
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Entry Title Walkers 5 & 10 Box Extension
Category SU. Sustainability Award
Company Name Display Plan Limited
Client Company Name PepsiCo
Year Entered 2012
Target Environment
The targeted environment is the front of store in major grocery retailers.
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Materials
Powder Coated Steel Card Graphics Hessian (Jute) Fabric + Velcro (Nylon & Polyester) ABS Extrusion
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Objectives
The current Walkers 4 & 8 box units deliver a quick merchandising solution mainly for grocery retailers. It can be sited in a variety of locations, however, it is primarily sited at the front of store to deliver adjacency of crisps and snacks to sand....
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Entry Title Audi Hummingbird
Category SU. Sustainability Award
Company Name HRG UK Limited
Client Company Name Audi in association with BBH
Year Entered 2012
Target Environment
Audi do not own or operate their own dealerships apart from a few key retail operations which are ran from a strategic position to underpin the brand and it’s status in the UK. However they do provide a great deal of sales and marketing support for t....
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Materials
The base and frame of the display were created from sheet steel which was bent and angled into position and powder coated Silver Satin. The skeleton sub frame of the bird was created from laser cut acrylic and an aluminium frame which positioned the ....
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Objectives
> Our Brief: Our role was to take the ATL agency (BBH) big idea of a computer animated hummingbird flying through an iconic environment and develop a key dealership activity that would drive awareness of the new A6 whilst seamlessly integrating the A....
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Entry Title MiracleGro Merchandiser
Category SU. Sustainability Award
Company Name HRG UK Limited
Client Company Name The Scotts Miracle-Gro Company
Year Entered 2012
Target Environment
Scott’s Key Independent Garden Centre accounts throughout the UK, ranging from small groups with up to a half a dozen stores (i.e Frosts) to one centre family owned sites. Most garden centres today are equipped with many different departments for dif....
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Materials
Materials and Construction: - Main body and shelves: FSC pine from sustainable forestry (85%) - Side and header graphics: Correx (twin fluted polypropylene) – recyclable (5%) - Front shelf graphics: Polypropylene (1%) - Screws (1%) - Polypropylene gr....
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Objectives
> Background: 1. Due to the increase in cost of correx raw material, driven by global fuel costs, Scotts set the challenge to come up with a cheaper alternative to the previous award-winning impulse display unit made from primarily correx, dufalite s....
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Entry Title Nationwide In store Totem
Category SU. Sustainability Award
Company Name Nationwide Building Society
Client Company Name Nationwide Building Society
Year Entered 2012
Target Environment
Medium to large retail halls within a large building society branch network. Most branches will consist of a self service area, welcome desk, counters, waiting area and meeting rooms. The space in each branch is variable but the totem should always b....
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Materials
Components: •A base disc manufactured from 6mm mild steel plate •A central perpendicular tube. •Onto this tube sits a plate formed to a U section bracket with a fabricated U section channel to accept the header card. The bracket has M4 rivnuts instal....
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Objectives
The totem was designed to: 1.Increase tactical impact 2.Reduce branch marketing clutter 3.Reduce branch waste disposal 4.Improve engagement with our customers 5.Increase cost efficiencies Our objectives for the totem were part of a wider initiative t....
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Entry Title The Body Shop International - Global New Store Roll Out
Category SU. Sustainability Award
Company Name Sloane A Trading Division of The Marmon Group Limited
Client Company Name The Body Shop International
Year Entered 2012
Target Environment
The Body Shops aim was to continue to improve its Brand Image, Global Presence, and significantly increase it's Market Share on a Global basis by improving the instore experience for its customers consistently across the world. *Consistent Brand expe....
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Materials
A Major Joinery and metal project with internal production at Sloane Eden, glass work and plastic work and assembly at Sloane Eden and key suppliers. Extensive design, prototyping and full store made at Sloane prior to installation. Full media campai....
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Objectives
The new Global store roll out (now in UK EMEA, Asia and the US / North America) with associate media campaign was carefully designed to build the brand equity on a consistent Global basis
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Entry Title Suzuki merchandise new range FSDU
Category SU. Sustainability Award
Company Name Yes POS
Client Company Name Suzuki GB Plc
Year Entered 2012
Target Environment
The FSDU was designed to be used in Suzuki’s motorbike and car dealer show rooms throughout Europe. Traditionally users of permanent metal and glass merchandise display systems the units were intended to be stand alone within different areas of the s....
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Materials
The unit is made up of over 100 separate cardboard shapes which are cut and collated into section parts for ease of assembly. Only the outer faces of card are printed using litho printed sheets laminated to the cardboard. To further enhance the attra....
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Objectives
The design of the unit was to complement and enhance the brand identity of two new ranges of clothing, part of a worldwide product range development which includes the new heritage and fashion clothing ranges. The units formed part of a dealer launch....
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