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| Entry Title |
First Choice Superstore - 3D Windows |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
TUI Thomson |
| Year Entered |
2013 |
Target Environment
First Choice Holiday Superstore windows – 10 in total, each on out-of-town retail parks across the UK.
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Materials
A mixture of print, props and bespoke manufactured elements all combined to create a living stage. We initially had to create a stage floor and walls within each store, with a false floor to hold a water tank - this was all constructed out of timber ....
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Objectives
Tui saw an increase of +2% footfall in the first three months of launch, when comparing the Superstores with feature windows against the Superstores without. Bearing in mind footfall within the industry is in decline on the whole, Tui were very pleas....
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| Entry Title |
Sony Global Pirate Ship |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
|
| Client Company Name |
Sony Pictures Entertainment |
| Year Entered |
2013 |
Target Environment
Tasked with delivering a BTL campaign for Sony Global across EMEA grocers that creatively focusses on the box office hit ‘Pirates’ as well as creating a launch point for their other great family favorites back catalogue product.Due to language barrie....
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Materials
Structural design by Bezier's in house studio.Materials: CardboardPrint: 4 col litho
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Objectives
•As assets were limited for Sony Pirates we decided to create a ‘Ship Wreck’ that created 3 stock holding units in one display, this increased stock holding whilst keeping within retailer footprint. •Increased sales of Sony Pictures back catalogue pr....
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| Entry Title |
Sony W Series |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Alrec UK Limited |
| Client Company Name |
Sony Europe |
| Year Entered |
2013 |
Target Environment
Pan European National Consumer Electronics retailers such as DSG / Media Markt and also Independent retailers UK & Europe
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Materials
With a simple but effective construction, the units are constructed from 5mm clear acrylic fins printed directly with a wave effect 4 colour print. The fins are affixed to a solid white 5mm acrylic plate. This plate affixes directly to in store fixtu....
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Objectives
The objectives proved quite a challenge to meet due to firstly the restricted space and already cluttered area on in run store fixturing, secondly the differing in store fixtures across Europe and thirdly the different retailer guidelines about the u....
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| Entry Title |
Logitech Remote CTU/Wall display |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Arken P-O-P Limited |
| Client Company Name |
Logitech Europe S.A |
| Year Entered |
2013 |
Target Environment
The unit was targeted across Consumer Electronic Retailers throughout EMEA
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Materials
The CTU is 500mm high and is of metal construction with A5 or A6 sized graphic to top. It also has a clear high impact acrylic base for easy product positioning.
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Objectives
Logitech were launching a New ‘TV Cam with Skype’ that was to be compatible with any connected TV. The CTU’s were designed to stock either TV Cams or Harmony controls, with interchangeable graphic kits supplied dependant on the product stocked. The u....
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| Entry Title |
M&S Newspaper and Magazines |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Bartuf Systems Limited |
| Client Company Name |
Marks and Spencer Group plc |
| Year Entered |
2013 |
Target Environment
450 Marks and Spencer stores. The design of the final family of products had to take into consideration the varying size of store formats throughout the estate, to ensure a viable display option could be arrived at using a selection from the same kit....
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Materials
The use of Petg plastic, which is 100% recyclable, was a natural choice when working to and considering the requirements of Marks and Spencer Plan A. The MDF products within this project are also from a sustainable source and are supplied under the s....
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Objectives
The solution. A range of display options were developed to give M&S an increased magazine and newspaper offer via a comprehensive display solution package of wall and gondola bays and 2 options for out posting newspapers and magazines in high footfal....
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| Entry Title |
Guinness World Records |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Creo |
| Client Company Name |
Guinness World Records |
| Year Entered |
2013 |
Target Environment
Over 2,500 units were shipped to 10 territories across Europe, Africa and the Middle East. Stores the unit was distributed to in the UK and Ireland included: Argos, ASDA, Bertrams, Costco, Guinness Store Dublin, Smyths Toys, Tesco, Waterstones The Wo....
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Materials
Corrugated board – FB flute, EB flute, BC flute, E flute. Screen printed, Litho Printed, digitally printed. No tape is used on the 40 and 80 copy units and only a small amount on the pallet wraps.
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Objectives
In order to help GWR maximise their stock holding 2 units were designed to hold 40 and 80 units of the 1.4 kg books. The book launches 3 months prior to Christmas meaning it was imperative the units were hard wearing and ensured the safe holding of t....
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| Entry Title |
Skyfall |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
Creo |
| Client Company Name |
Twentieth Century Fox |
| Year Entered |
2013 |
Target Environment
The campaign was delivered into major UK retailers including Asda, Morrisons, Tesco, Sainsbury’s and hmv. Significantly it was also the first time Twentieth Century Fox negotiated units into convenience stores. Units were also delivered across Europe....
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Materials
Materials used across the suite included EB Flute, E Flute and Display board.
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Objectives
To respond to one of the key objectives of achieving event level set up across all major grocers, a suite of structurally striking pieces were developed to encourage the retailers to really get behind the campaign and allow showcase pieces outside of....
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| Entry Title |
Garmin Emulator In Halfords |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
h squared |
| Client Company Name |
GARMIN |
| Year Entered |
2013 |
Target Environment
The Garmin unit was designed to be located in a bay location in HALFORDS store Heavy competition in Halfords with other satellite navigation device brands, and in deed the general encroachment of such as the smart phone device with free maps, meant G....
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Materials
Garmin had already secured a Bay Display in store, from a previous POS supply partner. Whilst early response had been good to a dedicated Garmin display space (See supplied photo of original Bay) – some key problems had arisen with its use in store: ....
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Objectives
Information supplied by our client in respect to the results of our design and implementation :- “Since you installed this update for us we haven’t lost or experienced damage to one product. This in contrast to our previous designs where we experienc....
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| Entry Title |
Thomson First Choice Hero Racking |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
h squared |
| Client Company Name |
TUI Thomson |
| Year Entered |
2013 |
Target Environment
Non-refit Thomson travel shops across the UK, equating to c. 500 shops at the time. High streets and shopping malls across the UK.
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Materials
A cost effective display that delivered great impact. The materials used in rollout were vac forming HIPS to form the headers and side wing sections, alongside laser cut Styrene branded ‘lozenges’. Shelf strips were also supplied – with 4-colour prin....
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Objectives
Staff comments across the regions we’re captured and feedback was positive. RSM for East Midlands said: 'The shops in my region that received the hero racking were really pleased with the improvement it made to the appearance of their shop, particula....
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| Entry Title |
Audi A3 Sportback Dealer Launch |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
HRG UK Limited |
| Client Company Name |
Volkswagen Group, Audi UK |
| Year Entered |
2013 |
Target Environment
Audi Dealerships Nationwide Audi do not own or operate their own dealerships apart from a few key retail operations which are ran from a strategic position to underpin the brand and it’s status in the UK. However they do provide a great deal of sales....
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Materials
Materials: >25mm Carcass, white smooth MDF >Digitally printed carcass back panel & base >Fire retardant foam >Fire retardant fabric >Screen print to faces of blocks >Assemble and pack suitably in cartons Production Processes: >Graphics screen printed....
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Objectives
> Background: Audi's objective is to become the leading premium car brand by 2015. They aim to do this by designing, manufacturing and retailing some of the world’s most sporty, progressive and sophisticated cars. In March 2013, the new, five door Au....
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| Entry Title |
Autoglym In Association with Halfords |
| Category |
1. Travel, Leisure & Automotive |
| Company Name |
HRG UK Limited |
| Client Company Name |
Autoglym |
| Year Entered |
2013 |
Target Environment
Halfords Halfords is the UK’s leading retailer of automotive and cycling products and the leading operator in garage servicing and auto repair in the UK through Halfords Autocentre. Operating in Ireland and the UK, Halfords was founded in 1892. Their....
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Materials
Materials: >Powder coated steel frame surround >LED strips (for underside of shelves 2,3,4 and for up-lighting top shelf showcase and products) >Acrylic shelf liners (red & black) >Clear acrylic showcase >Light box including white housing >Self-adhes....
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Objectives
> Background: Autoglym is a British manufacturer of a range of premium car care and valeting products, which are sold in over 45 countries. The product range consists of high quality exterior, interior and glass care products and is used by enthusias....
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