2. Sports, Toys and Accessories

Entry Title Bop It Smash Demo Unit Category 2. Sports, Toys & Accessories Company Name Client Company Name Hasbro Year Entered 2013 Target Environment Independent toy stores, Argos, Smyths, ASDA, Hamleys and John Lewis Bop It Smash is a new addition to the Bop It range for Hasbro. In launching this new product, Hasbro was looking to create a new ‘teen’ category in toys. Several retailers backed the.... [More] Materials Metal cradle which affixes to shelf with Alplas brackets ensuring it adapts to the shelf sizes of all six retailers. Graphic header and factice made from display board cut to shape show branding and call to action. The product is attached to two retr.... [More] Objectives There were a number of challenges on this project, primarily ensuring we remained within the tight budget, even when the quantities crept up. The solution had to work across a number of different retailers and their variable shelf furniture. We had t.... [More]

Entry Title Littlest Pet Shop FSU Category 2. Sports, Toys & Accessories Company Name Client Company Name Hasbro Year Entered 2013 Target Environment Bezier designed a permanent FSU for the new Littlest Pet Shop range which was launched exclusively in Toymaster, a national association of locally owned specialist toy shops across the UK. The decision to partner with Toymaster was strategic for Ha.... [More] Materials The unit is manufactured from steel and then powder coated in a neutral colour to allow it to be re-clad for future promotions, thus stretching further its return on investment for Hasbro. The header and sides are Foamex panels secured in place with .... [More] Objectives With its exclusive February launch, the unit was strategically positioned at the front of store to attract the shopper as soon as they enter the store with its die cut panels displaying large and friendly faces of the key characters. This positioning.... [More]

Entry Title P&G Battery Unit Category 2. Sports, Toys & Accessories Company Name Alrec UK Limited Client Company Name Procter & Gamble Year Entered 2013 Target Environment B&Q DIY stores nationwide [More] Materials The displays need to be robust. They were constructed from 1.2mm mild steel panels, with internal strengthening bars and bump rail to protect the units. The unit incorporated peg board and hooks to allow for flexible merchandising thereby helping to .... [More] Objectives In order to meet the objectives, the design of the display had to be given special attention in order to create stand out and take into consideration location in store. Within the design particular focus was given to providing consumer education and .... [More]

Entry Title Callaway Opti-fit Golf Cart Category 2. Sports, Toys & Accessories Company Name Creative Idea Limited Client Company Name Callaway Golf Europe Ltd Year Entered 2013 Target Environment Golf Shops, Golf Club Shops [More] Materials Steel, Polycarbonate, Polypropylene, Neoprene, PETG, ABS, Injection Moulding, Vac-forming, Steel fabrication, Routing, Plastic fabrication, Screen printing, Zinc plating. [More] Objectives SALES INCREASES: Not available yet. COST VERSUS DISPLAY VALUE: The cost of the cart is less than 5% of the value of a fully merchandised unit. INITIAL NUMBER OF DISPLAYS ORDERED: The initial order of 800 units has recently been fulfilled and rolled-o.... [More]

Entry Title Polar M&L Display FSU Category 2. Sports, Toys & Accessories Company Name Display Plan Limited Client Company Name Polar Electro Europe BV Year Entered 2013 Target Environment Sports Retail Stores [More] Materials This multifunctional FSU is made of different components. The main parts are injection moulded to create quality items over the display range, ensuring continuity of vision & finish. Sheet steel chassis maintain a robust structure for an item built t.... [More] Objectives BACKGROUND Polar intended to introduce a new family of product presenters to be used by partners around the world. These displays were to become the new standard of how the Polar brand is to present itself and its products at retail. Initial market &.... [More]

Entry Title TaylorMade Golf Rocketbladez Irons Launch Category 2. Sports, Toys & Accessories Company Name HRG UK Limited Client Company Name TaylorMade Adidas Golf Year Entered 2013 Target Environment Independent and Golf chain stores across Europe Taylormade-adidas Golf’s aim is to be the leading performance golf company in the world. It combines four of golf’s best known and respected brands: TaylorMade, adidas Golf, Adams and Ashworth. TaylorMa.... [More] Materials Materials: >White foamex >Grip strips to hold graphics in place >Carton (for packaging) >Velcro Production Processes: >Foamex heat bent to shape >4 colour printed graphics to Foamex material >Assembly, collation & heat bending Installation: >Delivere.... [More] Objectives > Background: TaylorMade-Adidas Golf’s core objective is to create the best performance golf products in the market place, starting with a commitment to innovation and technology. The brand strives to extend its leadership position through innovation.... [More]

Entry Title TaylorMade Golf Rocketballz 2 Launch Category 2. Sports, Toys & Accessories Company Name HRG UK Limited Client Company Name TaylorMade adidas Golf Year Entered 2013 Target Environment Taylormade-adidas Golf’s aim is to be the leading performance golf company in the world. It combines four of golf’s best known and respected brands: TaylorMade, Adidas Golf, Adams and Ashworth. TaylorMade’s category priorities include strengthening i.... [More] Materials Materials: >EB Flute corrugated >1250 mic display board >Clear acrylic tube (for base) >Carton (for packaging) >Double sided tape Production Processes: >4 colour print process & UV varnish to graphic panels >Cut to shape and part assemble >Individual.... [More] Objectives > Background: TaylorMade-adidas Golf’s core objective is to create the best performance golf products in the market place, starting with a commitment to innovation and technology. The brand strives to extend its leadership position through innovation.... [More]

Entry Title Unicorn Darts Floor/Wall Display Category 2. Sports, Toys & Accessories Company Name KSF Global Ltd Client Company Name Unicorn Products Ltd Year Entered 2013 Target Environment The Floorstanding Display and the Wall Display are intended for independent sports shops and key account ,mainstream sports retailers in the UK. Competition for merchandising space is high within these environments, particularly independents. [More] Materials Main construction FSDU/Wall Unit – Mild steel tube, epc black with fabricated sheet metal base to add stability.( FSDU ) Fabricated sheet metal interchangeable header with screen printed Unicorn branding, epc silver. Fully interchangeable 4 colour sc.... [More] Objectives Production of 200 off FSDU’s and 50 off Wall Unit’s were made in KSF’s facility in China from mid November 2012 and delivered in mid January 2013. The unit cost of the FSDU is £205.00 which includes all parts and delivery to customer’s warehouse fr.... [More]

Entry Title Halfords Bike Lamá Solutions Category 2. Sports, Toys & Accessories Company Name Marin's UK Limited Client Company Name Halfords Group plc Year Entered 2013 Target Environment Halfords are the UK’s leading retailer of cycles, built on a heritage of providing a range of good quality cycles, supported by an advice and build service to customise the bike to the needs of the customer. Social, health and environmental concerns .... [More] Materials Halfords Kids Bike 6 column Maxi Lamá Ring - 107 off •Six vertical Lamá 65x230cm, 390g Custom Kote Natural Kraft with poly propylene Autobase •Four corner Lamá have Sherpa (built in shelves) made of double white E-flute •Seven horizontal Lamá, 50x246.... [More] Objectives All three solutions fold flat, ship easy and set up in seconds ensuring minimal transportation space and cost whilst ensuring maximum compliance due to the automated opening and simple instructions. Instructions included within the display outer cart.... [More]

Entry Title Callaway 4 Way Apparel FSDU Category 2. Sports, Toys & Accessories Company Name Octopos Limited Client Company Name Callaway Golf Europe Ltd Year Entered 2013 Target Environment Callaway are one of the worlds leading golf brands with global sales in excess of $3 billion and their products being used by many of the top golfers. Their products are sold across the globe in various retail outlets, from upmarket department stores.... [More] Materials The main objective of our brief was to create a display stand which could be flat packed and shipped easily across a courier network, but also offered longevity in store. We wanted to ensure that the display had a lifespan of at least 3 - 4 years, so.... [More] Objectives The Callaway branded metal header acts as a focus point above other merchandising when entering the store, inviting further inspection of their apparel displayed products. Our display solution encompasses the objectives we set out to achieve, with st.... [More]

Entry Title London Zoo Tiger Territory POS Category 2. Sports, Toys & Accessories Company Name TPS Visual Communications Limited Client Company Name ZSL London Zoo Year Entered 2013 Target Environment Vistors to the new Tiger Territory enclosure retail shop. [More] Materials A5 Portrait POS holder fabricated in natural Bamboo with a printed header. The bamboo panels are routered and pinned to the base - no glue used. 3mm printed ABS pinseal panel screwed to rear for ease of removing to separate for recycling purposes. [More] Objectives These POS holders were fabricated in natural Bamboo so that they complimented the environment of the new Tiger enclosure. Bamboo is one of the most sustainable materials currently available and with the Tiger being an endangered species the client fe.... [More]

Entry Title Adidas Golf Floating Shoe Display Category 2. Sports, Toys & Accessories Company Name Valley Printing Company Ltd Client Company Name Taylor Made Golf Limited Year Entered 2013 Target Environment On Course Golf Pro Shops & Specialist Golf Retail Outlets [More] Materials Synthetic Nylon Lace & Wire Framework – The wire frame was shaped into the desired form and then fed through the centre of the lace. Once completed the Golf Shoe was fitted into place to give the impression that the shoe is suspended and floating on .... [More] Objectives As a result of the media marketing campaigns undertaken by the brand driving consumers to store, then the Floating Shoe Display made the shoe instantly recognizable in store when consumers came to try and purchase. As a result the adiZero Golf Shoe h.... [More]