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| Entry Title |
Colgate ProClinical Toothbrush Retail Launch |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
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| Client Company Name |
Colgate Palmolive |
| Year Entered |
2013 |
Target Environment
The FSDU display was designed to promote the Boots launch of the Colgate ProClinical electric toothbrush. Colgate’s first electrical toothbrush, the new product was launched in direct competition with market brand leader Oral B. To drive in-store awa....
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Materials
The FSDU was 90% corrugated card and display board construction and also featured a clear polypropylene curved panel with large printed brush for effect. Floating shelves were included within the design to show off the attractive packaging and aid sh....
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Objectives
Our challenge was to create a flagship tier 3 Boots display to showcase this critical new product launch of Colgate's brand new electric toothbrush. Colgate are traditionally paste, mouthwash and standard brushes and so this was a launch into a new c....
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| Entry Title |
Nicorette Pharmacy Counter Unit |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
Creative Idea Limited |
| Client Company Name |
Johnson & Johnson Ltd |
| Year Entered |
2013 |
Target Environment
Superdrug, Asda, Independent Pharmacies, Boots, Tesco
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Materials
Styrene, Card, Vac-forming, Litho print
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Objectives
SALES INCREASES: New product launch and achieved very ambitious targets set pre launch CLIENT FEEDBACK: One of the challenges we continually face in OTC healthcare is meeting the needs of various retailers whist keeping within budget. The Lozenge CDU....
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| Entry Title |
Listerine Superdrug GE |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
Creative Idea Limited |
| Client Company Name |
Johnson & Johnson Ltd |
| Year Entered |
2013 |
Target Environment
Superdrug Store
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Materials
Styrene, Card, Holographic mirri vinyl, Vac-forming, Litho & Screen Print
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Objectives
SALES INCREASES:In Superdrug the 21 day challenge increasingly grew weekly unit and value sales to over double comparing to the weeks immediately before the campaign. CLIENT FEEDBACKIn the U.K. only 10% of mouthwash users rinse twice a day which give....
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| Entry Title |
Lemsip Strepsils FSDU |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
Print and Display T/A P+D |
| Client Company Name |
Reckitt Benckiser |
| Year Entered |
2013 |
Target Environment
Target retail enviorment was a combination of Supermarkets along with larger Pharmacies and C Stores.
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Materials
All materils screen printed. Materials used include FE flute corrigated cardboard, 440 micron PVC, B Flute corrigated cardboard & plastic push button screws.
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Objectives
During the key cold and flu season of Autumn until Spring one of the clients key challenges is to have a large range of lines of stock available in store providing a range of choices for consumers with varying tastes and symptoms. The stock moves qui....
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| Entry Title |
Strepsils Throbbing Throat |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
Print and Display T/A P+D |
| Client Company Name |
Reckitt Benckiser |
| Year Entered |
2013 |
Target Environment
Pharmacies
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Materials
A mixture of screen, litho and digital print. Totem: 590 mic folding box board with 080 centrpieces Cube: 590 mic folding box board Centrepeice: 080 display board, translucent pvc, bespoke high intensity programmed led lights Dummy Packs: 590 mic fol....
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Objectives
The clients objective was to highlight the fact to the consumer that antibiotics were not always an effective treatment for cold and flu symptoms. The campaign aimed to increase awareness that your pharmacist can recommend the correct product to trea....
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| Entry Title |
Jungle Formula Multi-Product Tray |
| Category |
6. Pharmacy – Temporary Display |
| Company Name |
Smurfit Kappa Display UK |
| Client Company Name |
Omega Pharma |
| Year Entered |
2013 |
Target Environment
Sainsburys
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Materials
175CKB/180W E litho printed
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Objectives
The in-store brief was to produce a multi-product tray, displaying by category the various products that make up the Insect Repellent Factor system and to communicate the benefits of each product, thereby making it easy for the consumer to choose the....
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