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| Entry Title |
Audi A3 Sportback Dealer Launch |
| Category |
SU. Sustainability Award |
| Company Name |
HRG UK Limited |
| Client Company Name |
Volkswagen Group, Audi UK |
| Year Entered |
2013 |
Target Environment
Audi Dealerships Nationwide Audi do not own or operate their own dealerships apart from a few key retail operations which are ran from a strategic position to underpin the brand and it’s status in the UK. However they do provide a great deal of sales....
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Materials
Materials: >25mm Carcass, white smooth MDF >Digitally printed carcass back panel & base >Fire retardant foam >Fire retardant fabric >Screen print to faces of blocks >Assemble and pack suitably in cartons Production Processes: >Graphics screen printed....
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Objectives
> Background: Audi's objective is to become the leading premium car brand by 2015. They aim to do this by designing, manufacturing and retailing some of the world’s most sporty, progressive and sophisticated cars. In March 2013, the new, five door Au....
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| Entry Title |
Apollo Blip Tray |
| Category |
SU. Sustainability Award |
| Company Name |
InContrast/STI Line |
| Client Company Name |
Unilever |
| Year Entered |
2013 |
Target Environment
High Street - Superdrug stores, on fixture as a promotional tray. Lynx is the UK’s leading male grooming brand, with over 8 million daily users. New fragrance launches are critical for success as they drive trial and bring new consumers to the brand.....
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Materials
The POPAI Convert tool was used to compare carbon footprints of equivalent trays made from cardboard and plastic. Results suggested that for a 4-week placement, a recyclable cardboard tray would have the smallest CO2 footprint and least environmental....
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Objectives
1.The Lynx brand appeals to young males who aspire to get attention (or more attention!) from girls. This premium tray was aspirational, with the bold message ‘Leave a man. Come back a hero.’ encouraging young men to associate themselves with the Apo....
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| Entry Title |
New Look Spring Windows |
| Category |
SU. Sustainability Award |
| Company Name |
Kolorcraft Limited |
| Client Company Name |
New Look Retailers Ltd |
| Year Entered |
2013 |
Target Environment
Fashion is fun — and the way it’s sold should be fun, too. But it’s also a business, which means that store displays need to work extremely hard to compete and win. New Look asked us for a hard-working window scheme for their high-street and retail-p....
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Materials
Our 3D team got to work using 10mm and 18mm honeycomb board (because it’s durable AND 100% recyclable), supplemented by display board, boxboard and polypropylene. They engineered a set of working 'bedroom furniture' to display product, using intercha....
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Objectives
CUSTOMER APPEAL The proof of a pudding is in the eating, so a customer survey was arranged at a number of stores to discover the effect of the window schemes on shoppers. Customers were asked whether the display was attractive; creative; unique on th....
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| Entry Title |
London Zoo Tiger Territory POS |
| Category |
SU. Sustainability Award |
| Company Name |
TPS Visual Communications Limited |
| Client Company Name |
ZSL London Zoo |
| Year Entered |
2013 |
Target Environment
Vistors to the new Tiger Territory enclosure retail shop.
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Materials
A5 Portrait POS holder fabricated in natural Bamboo with a printed header. The bamboo panels are routered and pinned to the base - no glue used. 3mm printed ABS pinseal panel screwed to rear for ease of removing to separate for recycling purposes.
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Objectives
These POS holders were fabricated in natural Bamboo so that they complimented the environment of the new Tiger enclosure. Bamboo is one of the most sustainable materials currently available and with the Tiger being an endangered species the client fe....
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