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2. SPORTS, TOYS & ACCESSORIES

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Entry Title Hasbro Furby Boom
Category 2. Sports, Toys & Accessories
Company Name Creo
Client Company Name Hasbro
Year Entered 2014
Target Environment
Argos
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Materials
Main unit – EB 185kg 175KW End Cladding - EB 185kg 175KW Base – EB 185KG 150TT Shelves - EB 185KG 150TT Header/Lug on- 1250 display board
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Objectives
The launch of Furby had a full range of media support including TV, PR, experiential at London Zoo and digital on sites such as Star-Doll. Specifically with Argos the in-store product launch was accompanied by social media, online promotion and brand....
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Entry Title Carte Blanche Moshlings
Category 2. Sports, Toys & Accessories
Company Name Creo
Client Company Name Carte Blanche
Year Entered 2014
Target Environment
Clintons
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Materials
Shelves – 1 colour screen – onto 185KG/200TT EB’Flute Tree trunk and base fitting – Digital – onto 185KG/200TT EB’Flute Top shelf fitting – Digital – onto 1250mic Display board Header, lug ons and fittings – Digital – onto 2000mic display board Base ....
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Objectives
A significant 360 campaign was implemented around the launch of Moshlings including TV and press. Consumer events were also held in Clintons’ stores in major shopping centres which were heavily promoted through social media.Online the tree is a notab....
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Entry Title TomTom Fitness
Category 2. Sports, Toys & Accessories
Company Name HRG UK Limited
Client Company Name TomTom International BV
Year Entered 2014
Target Environment
Independent Sports Chains & Running Shops Specialist stores worldwide that offer advice and support for sports clothing, footwear and accessories for the sport of your choice. Stores such as Run2Day in the Netherlands and Up and Running in the UK spe....
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Materials
Materials: The below materials are for all elements of POS: C Clips, counter top units, floor standing units and high end displays >Melamine faced body >Metal L brackets >White plastic cover for metal L brackets >Green vac formed tray under acrylic t....
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Objectives
>Background: TomTom empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions – designing and developing innovative products that make it easy for people to keep moving towards their goals. Our client....
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Entry Title Asda Halloween POS 2013
Category 2. Sports, Toys & Accessories
Company Name The Delta Group
Client Company Name Asda
Year Entered 2014
Target Environment
The Supermarket environment, in support of Asda’s Halloween campaign, which transformed the Seasonal aisle and relevant category areas for a 4-week period through October. The campaign was delivered across all retail formats: Supermarkets, Supercentr....
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Materials
The POS was manufactured and implemented by Delta. In total, 16 types of items were produced to create a full Seasonal Aisle POS package for 565 stores. The items were ordered store specifically according to a space matrix which was supplied by Asd....
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Objectives
The premise of the creative concept was simple; Asda is a big shop and, therefore, the Halloween event would transform ASDA into “The Big Shop of Horrors”. This simple concept allowed all customer touch points to be translated to a Halloween theme, n....
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