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3. ALCOHOLIC & SOFT DRINKS

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Entry Title Heineken Kick Game
Category 3. Alcoholic & Soft Drinks
Company Name Horizon Digital Print Solutions
Client Company Name Heineken Ireland Ltd
Year Entered 2014
Target Environment
In 2013 the Heineken Cup final was held in Ireland. To celebrate this Heineken launched a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and h....
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Materials
Technique: Kick digital Game - A specially developed Heineken Kick Game using exclusively licensed motion controlled, augmented reality technology from Pure Communications. It was built on Horizon's (exclusively licensed from Pure Communications)....
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Objectives
Mainly targeted at Men - 18-34, the consumers were engaged by allowing them to actually become part of the Heineken Cup tournament and 'Get in the Game'. The game was set up in various pubs and venues and was designed to look like they were at the st....
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Entry Title Robinson’s Ace at Wimbledon
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2014
Target Environment
Target Environment: Big Box Grocers
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Materials
Wimbledon 1435mm Plus Header1600mm H 445mm W 400mm D (x2 FSDU per unit)E/B Flute corrugated + MOP TRAYS clear PVCdigital print to Front & Sides + UV Varnish to outsideFloor colour to reverse of Back panelDue cut to shape & glued. 10x Corra clips per ....
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Objectives
Average sales uplift from base of 90% per unit 93% of units ordered secured placement Versus its cost, each display delivered a value uplift of 144%
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Entry Title Squashd to go Shelf Innovation
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2014
Target Environment
Target Environment: Asda Superstore + Supercentre
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Materials
Squash'd Shelf Solution Size: As per cutter guide Artwork: Press Ready Artwork Supplied Material: E flute Corrugated 2000mic Display Board Printing: Digital Proofing: N/A Finishing Cut to shape
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Objectives
Average sales uplift of 850% per unit vs sitings without the unit 99.7% of units ordered secured placement (299/300) Versus its cost, each display delivered a value uplift of 774%
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Entry Title Squash'd setting Robinsons Free
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2014
Target Environment
Target Environment: Big Box grocers
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Materials

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Objectives
Average sales uplift of 450% per unit vs sitings without the unit 69% of units ordered secured placement (69/100) Versus its cost, each display delivered a value uplift of 33%
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Entry Title Fruitshoot Houses Angry Birds
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2014
Target Environment
Target Environment: Big Box Grocers
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Materials
8 pack Bird House From visual attached Creat working prototype. Unit needs to sit on 1200mm x 800mm pallet. Each shelf to hold 8 pack 200ml Print 4 colour process plus Gloss UV varnish throughout EB Flute Material Die Cut to shape. Assemble complete ....
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Objectives
Average sales uplift from base of 121% per unit 69% of units ordered secured placement (55/80) Versus its cost, each display delivered a value uplift of 10%
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Entry Title Pepsi Sets the stage
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2014
Target Environment
Target Environment: Big Box Grocers
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Materials
Title X Factor Pepsi Display With Lights (inc' x 2 Pallet Shrouds) Size: 2375mm (h) x 2330mm (w) x 1775mm(d) Artwork: Press Ready Artwork Supplied Material: E/B Flute E/Flute 2000mic Display Board Printing: Mpress Digital Colour + UV Varnish Finishin....
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Objectives
Average sales uplift from base of 12% per unit 64% of units ordered secured placement (32/50) Versus its cost, each display delivered a value uplift of 138%
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Entry Title Tropicana Corrugated Clip Stick
Category 3. Alcoholic & Soft Drinks
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK & Ireland
Year Entered 2014
Target Environment
Major retailers are predominately Tesco stores, targeting the front of store chiller area. The Tropicana corrugated clip stick enabled the product range to be quickly and easily displayed in chillers front of store.
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Materials
These displays were litho printed four colour process (CMYK) using water based inks, printed on to 210gsm paper, providing a high quality print finish. This was laminated onto SF150WT E flute corrugated board, giving strength to the structure, but st....
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Objectives
These units were produced specifically for a new product launch of Tropicana energy; the new products have been launched to take advantage of the current interest in the energy drinks markets as a great mid-morning energy boost, which can help office....
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