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5. CONFECTIONERY & SNACK PRODUCTS - TEMPORARY DISPLAY

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Entry Title Pringles Summer CI Bulli
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Communisis Plc
Client Company Name Kellogg's
Year Entered 2014
Target Environment
The target retail environments were Hypermarkets and Supermarkets throughout Western Europe:UKSwitzerlandSpainFrancePortugalHollandBelgiumGreeceSwedenFinlandDenmarkNorway
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Materials
The materials used during the production were as follows:Front end and back end of the VW Camper Van - 170gsm mounted to EB FluteHeader (Can) - 620mic FBB with optional LED's. If LEDs were requested by a market - then 12 x LEDs were affixed to the he....
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Objectives
From conception to deployment and execution, the Summer CI Bulli was always on target for success: "Thanks a lot for the ideas, I really like the camper van ones, this is exactly what’s needed! (sic) . . .I think this is fully on brief!"Melanie Golay....
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Entry Title Pringles Winter OND (Snowboarder)
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Communisis Plc
Client Company Name Kellogg's
Year Entered 2014
Target Environment
Hyper markets and Supermarkets throughout Western Europe: Austria Belgium Denmark Finland France Greece Holland Norway Spain Sweden
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Materials
Materials used during the production of were as follows: Unprinted 150 w/w EB Flute 515 mic twinwhite board Unprinted 2000 mic display board 170gsm silk then mounted onto 150 w/w EB flute 170 gsm silk then mounted onto 2000 mic display board 515 twin....
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Objectives
The Winter season traditionally sees the lowest uptake in the snacks business - particularly in Spain where it is notoriously challenging to secure display space in store for POS. By having this outstanding Winter OND Snowboarder theatre execution in....
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Entry Title Thorntons Christmas Grotto
Category 5. Confectionery & Snack Products - Temporary Display
Company Name DS Smith
Client Company Name Thorntons PLC
Year Entered 2014
Target Environment
Designed exclusively for Thorntons own retail stores and also used in larger Co-op shops
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Materials
The structure incorporates 6 ‘standard’ FSDUs that are filled with different types of Thorntons Snowman chocolates. The products are shopped from two opposite sides of the display, with the other two ends offering entry/exit for the grotto. The FSDUs....
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Objectives
Grotto activity in the Co-op was a direct contributor to 650% growth in Seasonal specialities and +87% growth in Thorntons core boxed ranges over the Christmas period.
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Entry Title Cadbury's Christmas Train
Category 5. Confectionery & Snack Products - Temporary Display
Company Name DS Smith
Client Company Name Mondolez
Year Entered 2014
Target Environment
Produced primarily for the GROCERY and MULTIPLE IMPULSE retail environments.
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Materials
Constructed using precision die-cut, double wall EB flute corrugated board and screen printed in six colours throughout using high gloss inks for maximum brand impact. The structure incorporates modular floor standing display units (the ‘carriages’) ....
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Objectives
With an approximate return of investment (based on RRP value) of over 12 times more than the cost of the display, this was gauged to be a powerful in-store campaign.Of the 2222 full train units departing into retailers, only 25 were sidelined: a very....
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Entry Title Cadbury Easter Van
Category 5. Confectionery & Snack Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Mondelez International
Year Entered 2014
Target Environment
Multiple grocers: Tesco, ASDA, Cooperative stores, plus The Range, Toys R Us, and some independents.
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Materials
The outer cladding for the Van, and any 3D elements like the wheels, were created from 4-colour litho-printed E flute. Internal structure was designed in EB flute for appropriate stability and strength. To keep costs down/return on investment high: 1....
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Objectives
•Brand & communication: - Shoppers were engaged by the fun van design with Bunny and Chick ‘Bringing Easter Home’; message was clearly communicated on all side panels and headers. - Purple van is clearly Cadbury and in keeping with the brand; the 3D ....
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Entry Title Creme Egg Funstand
Category 5. Confectionery & Snack Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Mondelez International
Year Entered 2014
Target Environment
Welcome Break and Grocery.
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Materials
Our solution incorporated a quick-assembly branded FSU, with clip strips on one side, and a curvy, eye-catching Creme Egg-only display, complete with interactive game, on the other side. The FSU, back panel and dumpbin platform were all made from EB ....
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Objectives
•A curvy display design was used to better reflect the product shape and disrupt shoppers: the shape emphasized the large Creme Egg creative placed at eye height. •Creme Egg limited availability was positioned in two directions, as a clear call to ac....
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Entry Title Mega Maynards Sustainabin
Category 5. Confectionery & Snack Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Mondelez International
Year Entered 2014
Target Environment
Focused on Convenience, Forecourt and Independents for the Maynards Discovery Patch launch and used across all channels/retailers depending on promotion. Freestanding unit for tactical placement, ideally near confectionery aisle or checkout.
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Materials
Generic dumpbin chassis and headers: litho-printed 1.2 displayboard was chosen as it was suitably durable, enabled curves and eye-catching shapes, and was strong enough when curved to support product hanging from hooks. Acetate window increases visib....
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Objectives
GENERIC PERFORMANCE: Client feedback: ‘A fantastically creative and adaptable display that has sustained the presence of our brands in prime selling locations for much longer periods than before, increasing sales while reducing environmental impact, ....
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Entry Title Wrigley's Bottle Pack FSDU
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Mars UK
Client Company Name The Wrigley Company Ltd
Year Entered 2014
Target Environment
Forecourts (Shell, Esso and Rontec), Motorway Services along with Grocery Convenience (Co-op). Aim: To drive awareness and distribution of the new 46 piece bottle pack in targeted retail customers to support a successful launch into the Gum category.
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Materials
Design brief: * To visually represent the shape of the new bottle pack * Suitable construction for easy accessibility to the product * Use materials which are environmentally friendly Challenges: * To accommodate a larger stock holding for Grocery co....
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Objectives
* It supported our BTL aspirations and linked well with the ATL campaign to deliver an impactful launch. * The final display solution delivered against our objectives for creating a bottle shape display for the campaign. * The units provided a great ....
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Entry Title Mondelez Joyville Unwrap Gold
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Mondelez Ireland Ltd
Year Entered 2014
Target Environment
This unit was designed to attract all demographics to interact with the unit. The unit was placed in to all major retailers.
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Materials
The unit was made up from all paper based materials. The main body and shelves of the unit are made out of EB-flute for strength and high print quality.The head board was made out of a combination of EB-flute, E-flute, 440min clear PVC and gold foil ....
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Objectives
The unit achieved its marketing objectives by fitting in perfectly with a strong advertising campaign. The unit got a lot of attention in store due to its creative and unique design which resulted in increased sales during the promotion period.
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Entry Title Doritos Football PMP 3D Header
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK & Ireland
Year Entered 2014
Target Environment
Stackers were targeted at impulsive locations from corner shops to supermarkets and sited in grocery and convenience stores. The aim was to add extra stand out to the Doritos football Price marked pack 3 case stacker display units, to disrupt the sho....
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Materials
The display is a corrugated cardboard construction, high quality post print Flexo with a water based gloss varnish. Automatic die cutting on all components and automatic gluing utilised on glued components. Finished goods are backhauled from inspire....
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Objectives
The brief was to add extra stand out to the Doritos football PMP three case stacker display units, to disrupt the shopper journey. This was achieved by adding a simple 3D header card that was placed on top of the 3 case stacker units in store. The he....
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Entry Title CDM Ritz Lu Gondola Topper
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez UK Ltd
Year Entered 2014
Target Environment
Forecourt – BP and convenience stores
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Materials
The key feature of this unit is the clever use of graphics and structural design to create a bas relief feature within the header (a sculptured 3D image of the product). This communicates the product allowing the consumer to instantly identify and re....
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Objectives
CDM, LU and Ritz combined has been out selling Crème Eggs within Tesco as of w/c 16th March 2014. This is a new product to market and has generated substantial interest from lovers of both chocolate and biscuit products alike, who have a warm associa....
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Entry Title Mondelez Pole and Header Theatre
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez UK Ltd
Year Entered 2014
Target Environment
Major UK retailers
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Materials
Manufactured from litho printed E flute and solid board material. The plinth has been designed to stand free standing or be placed amongst pallets or units of product. The header is 3D in structure and delivers the look and feel of the product no mat....
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Objectives
CDM Egg n Spoon was sold in a purple egg box containing a plastic spoon. This POS attracts the consumer to this different format of consuming product in a dramatic and innovative way that can be seen from a wide area in the store thanks to its height....
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Entry Title Cadbury's Unwrap Gold Gondola
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez UK Ltd
Year Entered 2014
Target Environment
Forecourt – BP and convenience stores
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Materials
The key feature of this unit is the use of interesting materials and LED lights creating both movement and reflection on this 3D header. The unwrapping of the product is demonstrated by the 3D standoff mirriboard. The use of the materials and 3D elem....
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Objectives
The use of the innovative materials and lighting and the stand-off promotional message not only attracted the consumer to the pop but also clearly sold the promotion and increased sales . The Unwrap Gold promotion increased Mondelez International’s s....
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Entry Title Mondelez Mini Able Display
Category 5. Confectionery & Snack Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez International
Year Entered 2014
Target Environment
Context The Mini Able displays are part of a wider European Harmonisation project. The project has reduced the number of unit types from 3000 bespoke displays to just 8 harmonised display families. The result has driven a 20% cost saving. Following t....
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Materials
Materials All components are printed high quality Litho using water based inks. The Litho liner is 250gsm WLC and is laminated to single faced corrugated – 190g “B” flute and 200g inner liner. The materials are 100% recycled content and are fully rec....
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Objectives
What the Mini Able Display has delivered. •Achieved unit savings of c18% in 2013 & reduction in timeline •Further 15% potential savings in 2014 – through ordering efficiencies. •Over 260,000 displays delivered in 2013/14 across 38 projects and all ca....
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Entry Title Easter Window Display
Category 5. Confectionery & Snack Products - Temporary Display
Company Name TPS Visual Communications Limited
Client Company Name Hotel Chocolat
Year Entered 2014
Target Environment
The display is intended specifically for Hotel Chocolat retail store windows.
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Materials
Cut 3 individual pieces from 3mm high impact acrylic. Print the graphic directly onto the acrylic via our “direct to media” digital printer. Apply gold vinyl around the edges of each of the acrylic pieces Assemble the “egg” shape using clear acrylic ....
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Objectives
The display is intended specifically for Hotel Chocolat retail store windows. The display formed part of a campaign for Hotel Chocolat during their busiest trading period. A total of 90 displays were ordered and all were placed in store All were ship....
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