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6. GROCERY & GENERAL MERCHANDISE - PERMANENT DISPLAY

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Entry Title Finish Modular Shelf Trays
Category 6. Grocery & General Merchandise - Permanent Display
Company Name Display Creatives Ltd
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
Tesco
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Materials
Standard Blue styrene. Domed logos, mag tape & Vinyl stickers
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Objectives
Tesco have a strict policy regarding in-aisle display material. Current planograms meant there was already an degree of brand blocking through the established multiple facing, and product variants within the range were generally grouped together. The....
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Entry Title Scholl Footzone - Grocery
Category 6. Grocery & General Merchandise - Permanent Display
Company Name Display Creatives Ltd
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
Tesco
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Materials
ABS: Injection moulding, Styrene: Extrusion, Card: inserts.
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Objectives
Tesco have a strict policy regarding in-aisle display material; without a genuine and quantifiable justification, installation is not allowed. However, RB persisted over a period of 13 months and once the research and shopper insights had been shared....
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Entry Title Counter Lottery Terminal
Category 6. Grocery & General Merchandise - Permanent Display
Company Name Fastrak Retail (UK) Ltd
Client Company Name Camelot Group
Year Entered 2014
Target Environment
General grocery retail & Multiple retail and/or kiosk (counter top)
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Materials
Materials: Injection Moulded Plastics: ABS Nylon SAN Polycarbonate Spring steel: 3 x steel springs Printed Circuit Board: Bespoke PCB to deliver power and data management including interface between Compact lottery Terminal (screen) WIFI router, self....
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Objectives
The display is specifically designed to provide a solution to Scratch Card sales in locations that do not have a National Lottery Draw Terminal, this has allowed the breakthrough into new and alternative sales channels for the category.Additionally c....
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Entry Title Tesco Checkout System Ireland
Category 6. Grocery & General Merchandise - Permanent Display
Company Name HRG UK Limited
Client Company Name The Wrigley Company Ltd
Year Entered 2014
Target Environment
Tesco Ireland Tesco Ireland is the Irish arm of supermarket group Tesco, a British multinational grocery and general merchandise retailer. It is the second largest retailer in the world measured by profits and third largest retailer in the world meas....
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Materials
Materials: Till top unit >Vacum ABS colour matched top/slope >Gel tape/top fixings >Main steel body triple powder coated >Steel wire baskets >Euro hooks * 6 >Main body fixings >Temp transport fixing >Assembly HRS >QC HRS Till end shelving >Metal stru....
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Objectives
> Background: The Wrigley Company has been delighting consumers with fun, innovative, high-quality products for over 100 years. Beginning with Wrigley's Spearmint gum and Juicy Fruit, Wrigley's chewing gum has been a refreshing part of everyday life ....
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Entry Title Pedigree Feeding Brighter Futures Campaign
Category 6. Grocery & General Merchandise - Permanent Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare UK
Year Entered 2014
Target Environment
For this particular element of the campaign it was the major Multiples (ie Tesco, Morrisons, The Range, The Co-op)
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Materials
MDF base insert: 18mm, pre drilled holes. Body: 4 panels, 2.5mm printed ABS,two end panels with petg A4 interchangeable graphic holder, all holes pre drilled. Roof: Black 2mm ABS printed single colour, pre drilled holes. Fixings pack: Allen head bolt....
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Objectives
As the display had softer objectives and was not specifically designed to drive sales it is difficult to give qualitative results, however from an internal review the displays were proven to reinforce the same message as the ATL advert. Both consumer....
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