7. Grocery & General Merchandise - Temporary Display

Entry Title Air Wick National Parks FSU Category 7. Grocery & General Merchandise - Temporary Display Company Name Creo Client Company Name Reckitt Benckiser Year Entered 2014 Target Environment Major grocers including Asda, Morrisons and Tesco [More] Materials 150KW EB Flute with 2000 mic displayboard cladding, printed 4 colour [More] Objectives The campaign was supported by a huge multi-media campaign including TV, radio, Facebook and other digital and a huge experiential marketing stunt in London’s Covent Garden re-inforcing the key message ‘Britain’s Breathing Spaces’. The creative for th.... [More]

Entry Title Airwick National Parks Category 7. Grocery & General Merchandise - Temporary Display Company Name Display Creatives Ltd Client Company Name Reckitt Benckiser Year Entered 2014 Target Environment Tesco [More] Materials 2mm pre-screened styrene shelf tray with mag-taoe to base. Vinyl sticker to front face and injection moulded fragrance tester Pod on the right hand side, incorporating PVC graphic insert and impregnated fibrous scented pad. [More] Objectives The display material was easy to install; a simple vacuum formed tray was designed to fit the shelf perfectly. With an elevated base, the shelf front could be increased marginally to allow more branding without obscuring the products. The flat tray c.... [More]

Entry Title Weetabix On The Go Launch Category 7. Grocery & General Merchandise - Temporary Display Company Name InContrast/STI Line Client Company Name Weetabix Limited Year Entered 2014 Target Environment Cash & Carry and wholesale depots nationwide. Depots tend to be visually unappealing places, crowded with product and generally featuring two extremes of POP: either bland pallet wraps, or all-singing, all-dancing displays that bounce off massive TV .... [More] Materials Needed a very simple structure that could be flatpacked and put up quickly for strong visual impact, which communicated key messages about the drink and its flavour variants: A die-cut cross divider in the shape of the bottle was selected as the most.... [More] Objectives Media activity only began AFTER the all important 3-month distribution building activity in depots. The cross-channel campaign launched in late March and included outdoor and digital, Video-on-Demand adverts and sampling activity. Performance prior t.... [More]

Entry Title Whiskas and WWF Campaign Category 7. Grocery & General Merchandise - Temporary Display Company Name Juice Creative Design Ltd Client Company Name Mars Petcare UK Year Entered 2014 Target Environment The main target retail environment was Pet Specialist including Pets at Home outlets. This meant that the element not only had to comply with account criteria but was also carefully tailored to achieve the objectives for each of the other channels an.... [More] Materials 190 Clay/150 WEB [More] Objectives " The resulting campaign was based on some incredibly compelling creative utilising the strong recognisable colours of the brand in conjunction with arresting images of tigers. We first embarked on an extensive programme of research and concept devel.... [More]

Entry Title Finish Power and Pure Stacker Category 7. Grocery & General Merchandise - Temporary Display Company Name Print and Display T/A P+D Client Company Name Reckitt Benckiser Year Entered 2014 Target Environment specific to Tesco stores. [More] Materials A mixture of B / E/B / F and E flute corrugated board printed full colour and die cut to shape. Units were pre assembled by DHL and shipped to stores pre filled. [More] Objectives There were two big challenges presented by this project. Tesco insisted on a stacker unit to sit on a dolly within strict Tesco OFD guidelines. 1. One of the packs was a die pack and not stackable. 2. The strict guidelines of the stacker limited the .... [More]

Entry Title Tesco - Love Every Mouthful Category 7. Grocery & General Merchandise - Temporary Display Company Name SMP Group Client Company Name Tesco Stores Limited Year Entered 2014 Target Environment Supermarket - whole store [More] Materials - Window vinyl - contravision - Produce tray cover - 440MIC POLYPROP 1250x1850mm - Produce signage- 500micron FBB B1 - Fridge hanging board 500mic FBB 62x42 - Bunting - 170gsm Silk - Bespoke hanging board - 5mm Foam Centred board 1220x2440MM - Bakery.... [More] Objectives The Tesco Love Every Mouthful campaign was a first for SMP, it was the first time we had been able to work with Tesco and their creative agency from the very start of the project. This had many benefits for all parties involved. By working with the.... [More]

Entry Title Mondelez Oreo Camper Van Category 7. Grocery & General Merchandise - Temporary Display Company Name Smurfit Kappa Display (Ireland) Client Company Name Mondelez Ireland Ltd Year Entered 2014 Target Environment Large & Medium sized Grocery stores. For the larger Grocery stores the 2 pallet display were used & then for the balance, the 1 pallet displays were built. [More] Materials The unit was manufactured with 100% corrugated EB fluteIt was digitally printed on the Inca S40i & then die cut on the Young Shin flat die cutter bedThe parts were hand glued in our conversion department before being bagged flat with the instruction .... [More] Objectives This display stand stood out in the biscuits aisle & it also enables Mondelez to get a large amount of product in situa. With the increased focus on Oreo in store & also the Display unit that attracted consumers, this led to increased sales for the p.... [More]

Entry Title Flash Bottle Unit Category 7. Grocery & General Merchandise - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Communisis Year Entered 2014 Target Environment This unit was designed for the main multiple retailers. [More] Materials Manufactured from an EB flute carcass with a litho printed solid board cladding, 6 colours with a UV varnish. The unit design reflects the new primary packaging shape of the product and represents the change for consumer in the new bottle shape from .... [More] Objectives Colour and branding remained a constant but the change in the size and shape of the bottle and the value proposition for the consumer was communicated as part of the design of the unit. Imagery shape and form of the unit conveyed the key messages of .... [More]

Entry Title Fanta Halloween Mega Display Theatre Category 7. Grocery & General Merchandise - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Charterhouse Year Entered 2014 Target Environment Major UK retailers [More] Materials The unit is constructed entirely from high quality digitally printed EB corrugated material. The structure has been designed to flat pack into a small transit outer size and is delivered directly to an in-store merchandising team. The unit was design.... [More] Objectives This unit achieved its objectives by creating theatre either in a single pallet format or when linked together with identical units to create large scale drama in-store. As part of the modularity, cauldron shaped dump bins can be flexibly placed arou.... [More]

Entry Title Brazilian BBQ Steak PotNoodle FSDU Category 7. Grocery & General Merchandise - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Unilever UK Year Entered 2014 Target Environment These displays were designed and produced specifically for use in the C sector, for the launch of Pot noodles new flavour ‘Brazilian BBQ Steak'. [More] Materials These displays were litho printed four colour process (CMYK) using water based inks, printed on to 210gsm paper, providing a high quality print finish. This was laminated onto EB Flute corrugated, giving strength to the structure. The material used i.... [More] Objectives An on-pack promotion gave the consumers the chance to win Brazilian themed prizes across the new Brazilian BBQ Steak as well as the top four flavours (Chicken & Mushroom, Beef & Tomato, Original Curry and Bombay Bad Boy). Pot Noodle Brazilian BBQ Ste.... [More]