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7. GROCERY & GENERAL MERCHANDISE - TEMPORARY DISPLAY

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Entry Title Air Wick National Parks FSU
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Creo
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
Major grocers including Asda, Morrisons and Tesco
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Materials
150KW EB Flute with 2000 mic displayboard cladding, printed 4 colour
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Objectives
The campaign was supported by a huge multi-media campaign including TV, radio, Facebook and other digital and a huge experiential marketing stunt in London’s Covent Garden re-inforcing the key message ‘Britain’s Breathing Spaces’. The creative for th....
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Entry Title Airwick National Parks
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Display Creatives Ltd
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
Tesco
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Materials
2mm pre-screened styrene shelf tray with mag-taoe to base. Vinyl sticker to front face and injection moulded fragrance tester Pod on the right hand side, incorporating PVC graphic insert and impregnated fibrous scented pad.
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Objectives
The display material was easy to install; a simple vacuum formed tray was designed to fit the shelf perfectly. With an elevated base, the shelf front could be increased marginally to allow more branding without obscuring the products. The flat tray c....
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Entry Title Weetabix On The Go Launch
Category 7. Grocery & General Merchandise - Temporary Display
Company Name InContrast/STI Line
Client Company Name Weetabix Limited
Year Entered 2014
Target Environment
Cash & Carry and wholesale depots nationwide. Depots tend to be visually unappealing places, crowded with product and generally featuring two extremes of POP: either bland pallet wraps, or all-singing, all-dancing displays that bounce off massive TV ....
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Materials
Needed a very simple structure that could be flatpacked and put up quickly for strong visual impact, which communicated key messages about the drink and its flavour variants: A die-cut cross divider in the shape of the bottle was selected as the most....
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Objectives
Media activity only began AFTER the all important 3-month distribution building activity in depots. The cross-channel campaign launched in late March and included outdoor and digital, Video-on-Demand adverts and sampling activity. Performance prior t....
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Entry Title Whiskas and WWF Campaign
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare UK
Year Entered 2014
Target Environment
The main target retail environment was Pet Specialist including Pets at Home outlets. This meant that the element not only had to comply with account criteria but was also carefully tailored to achieve the objectives for each of the other channels an....
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Materials
190 Clay/150 WEB
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Objectives
" The resulting campaign was based on some incredibly compelling creative utilising the strong recognisable colours of the brand in conjunction with arresting images of tigers. We first embarked on an extensive programme of research and concept devel....
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Entry Title Finish Power and Pure Stacker
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
specific to Tesco stores.
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Materials
A mixture of B / E/B / F and E flute corrugated board printed full colour and die cut to shape. Units were pre assembled by DHL and shipped to stores pre filled.
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Objectives
There were two big challenges presented by this project. Tesco insisted on a stacker unit to sit on a dolly within strict Tesco OFD guidelines. 1. One of the packs was a die pack and not stackable. 2. The strict guidelines of the stacker limited the ....
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Entry Title Tesco - Love Every Mouthful
Category 7. Grocery & General Merchandise - Temporary Display
Company Name SMP Group
Client Company Name Tesco Stores Limited
Year Entered 2014
Target Environment
Supermarket - whole store
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Materials
- Window vinyl - contravision - Produce tray cover - 440MIC POLYPROP 1250x1850mm - Produce signage- 500micron FBB B1 - Fridge hanging board 500mic FBB 62x42 - Bunting - 170gsm Silk - Bespoke hanging board - 5mm Foam Centred board 1220x2440MM - Bakery....
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Objectives
The Tesco Love Every Mouthful campaign was a first for SMP, it was the first time we had been able to work with Tesco and their creative agency from the very start of the project. This had many benefits for all parties involved. By working with the....
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Entry Title Mondelez Oreo Camper Van
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Mondelez Ireland Ltd
Year Entered 2014
Target Environment
Large & Medium sized Grocery stores. For the larger Grocery stores the 2 pallet display were used & then for the balance, the 1 pallet displays were built.
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Materials
The unit was manufactured with 100% corrugated EB fluteIt was digitally printed on the Inca S40i & then die cut on the Young Shin flat die cutter bedThe parts were hand glued in our conversion department before being bagged flat with the instruction ....
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Objectives
This display stand stood out in the biscuits aisle & it also enables Mondelez to get a large amount of product in situa. With the increased focus on Oreo in store & also the Display unit that attracted consumers, this led to increased sales for the p....
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Entry Title Flash Bottle Unit
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Communisis
Year Entered 2014
Target Environment
This unit was designed for the main multiple retailers.
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Materials
Manufactured from an EB flute carcass with a litho printed solid board cladding, 6 colours with a UV varnish. The unit design reflects the new primary packaging shape of the product and represents the change for consumer in the new bottle shape from ....
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Objectives
Colour and branding remained a constant but the change in the size and shape of the bottle and the value proposition for the consumer was communicated as part of the design of the unit. Imagery shape and form of the unit conveyed the key messages of ....
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Entry Title Fanta Halloween Mega Display Theatre
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Charterhouse
Year Entered 2014
Target Environment
Major UK retailers
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Materials
The unit is constructed entirely from high quality digitally printed EB corrugated material. The structure has been designed to flat pack into a small transit outer size and is delivered directly to an in-store merchandising team. The unit was design....
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Objectives
This unit achieved its objectives by creating theatre either in a single pallet format or when linked together with identical units to create large scale drama in-store. As part of the modularity, cauldron shaped dump bins can be flexibly placed arou....
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Entry Title Brazilian BBQ Steak PotNoodle FSDU
Category 7. Grocery & General Merchandise - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Unilever UK
Year Entered 2014
Target Environment
These displays were designed and produced specifically for use in the C sector, for the launch of Pot noodles new flavour ‘Brazilian BBQ Steak'.
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Materials
These displays were litho printed four colour process (CMYK) using water based inks, printed on to 210gsm paper, providing a high quality print finish. This was laminated onto EB Flute corrugated, giving strength to the structure. The material used i....
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Objectives
An on-pack promotion gave the consumers the chance to win Brazilian themed prizes across the new Brazilian BBQ Steak as well as the top four flavours (Chicken & Mushroom, Beef & Tomato, Original Curry and Bombay Bad Boy). Pot Noodle Brazilian BBQ Ste....
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