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9. HOME & GARDEN AND TOBACCO

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Entry Title Nest Labs European Launch
Category 9. Home & Garden and Tobacco
Company Name Alrec UK Limited
Client Company Name Nest Labs
Year Entered 2014
Target Environment
Consumer Electronics & DIY channels in UK & France
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Materials
Nest wanted to be able to adapt the units for future product launches and therefore needed flexibility building into the design, especially as they required these units in store for 3 years. A powder coated white metal front plate with 9 holes allows....
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Objectives
The units were distributed across stores in time for the European launch of Nest into the market, co -inciding with on line and TV campaigns. They showcased the premium products and provided educational comms to help consumers understand the product ....
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Entry Title Back Of Bar Cigarette Display
Category 9. Home & Garden and Tobacco
Company Name Arken P-O-P Limited
Client Company Name JTI ( Gallaher ) Uk Ltd
Year Entered 2014
Target Environment
The unit was to be placed in premium Bars and Clubs across the UK that stocked and sold JTI branded cigarettes.
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Materials
-Mild Steel -Acrylic -LED’s -Mini LCD screens -Circuit Board -Springs
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Objectives
From the brief the Black Back Bar was designed and produced with the following points of note: 1.The display needed to be functional in nature and appealing to the audience, whilst also complimenting any bar interior. The simple rectangular design fi....
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Entry Title JTI Ploom Display
Category 9. Home & Garden and Tobacco
Company Name Arken P-O-P Limited
Client Company Name JTI ( Gallaher ) Uk Ltd
Year Entered 2014
Target Environment
The unit was required to display and promote a new JTI product called ‘Ploom’ within the Retail (Newsagents etc) and Horeca (Hotel, Restaurants & Cafés) environment as well as one-off larger displays in selected venues like The Ministry of Sound and ....
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Materials
-Mild Steel -Acrylic (both clear and opal) -LED’s -LCD screens -White acrylic, matt finish
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Objectives
1.Displays must provide stand out and reflect the innovative nature of the product. The units must generate intrigue and curiosity. The circular feature on the Ploom product was the inspiration for the unit design, using two illuminated circular elem....
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Entry Title WEED KILLER CATEGORY MANAGEMENT
Category 9. Home & Garden and Tobacco
Company Name Creative Idea Limited
Client Company Name Bayer CropScience Limited
Year Entered 2014
Target Environment
Weedkiller Category The weedkiller category is the largest segment in the “Garden Care” sector with a retail value of £60m (GfK 12 m/end July 2013) with the next highest being plant food at £37m.
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Materials
Printed PVC headers, shelf fronts, information barkers and sub category bookends as inserts into vacuum-formed frames on powder-coated metalwork stands, heat-bent PETG shelf reservers or PETG and metalwork category dividers.
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Objectives
OVERALL RESULTS The POS Kits created met the brief and marketing objectives exactly. The overall weedkiller market (YTD Jan – March vs 2013**) has increased by 94.8%, Bayer Gardens’ weedkiller products have outperformed the market increasing by 96%. ....
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Entry Title Counter Top Display Unit
Category 9. Home & Garden and Tobacco
Company Name EML Retail Display Limited
Client Company Name Carl Kammerling International Ltd
Year Entered 2014
Target Environment
The unit was launched to full UK & Ireland field sales team at Conference, then it was allocated to two of the largest electrical outlets– City Electrical Factor and Edmundsons as well as the biggest of the Independents.
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Materials
3mm Black HIPS Vacuum formed and fabricated with 7” TV Screen and vinyl graphics.
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Objectives
Sales increased by 15% on the promoted products over a period of 6 months with a 20 % increase on the overall range. There was a magazine advertisement tie in. Cost of display is £111.08 each. High value tools displayed,.is approx £350 for one fill a....
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Entry Title Resolva Giant Spray Bottle Pallet
Category 9. Home & Garden and Tobacco
Company Name InContrast/STI Line
Client Company Name Westland Horticulture
Year Entered 2014
Target Environment
Garden centres & DIY sheds, including Homebase, The Range and independents.
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Materials
MATERIALS: To keep costs down, only standard materials were used: • 1.2 display board for the bottle’s curved outer cladding • EB Flute to give the main structure and shelving sufficient strength • Spray nozzle was designed in light and versatile E F....
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Objectives
CLIENT FEEDBACK: This POP has brought shape, colour and interest to this category and driven sales by heroing the product: even though it’s early in the season, GFK* market data shows Resolva 24H with a sales increase of 36% YOY and Bug Killer sales ....
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Entry Title Dulux MixLab
Category 9. Home & Garden and Tobacco
Company Name Momentum Worldwide
Client Company Name Akzo Nobel (Dulux)
Year Entered 2014
Target Environment
Conceptually, this project was designed to work across numerous retail environments from large retail outlets (DIY) to high street and leisure retailers including big brand ‘home stores’ and metro style supply outlets. The piece entered for this awar....
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Materials
MDF back panels and base. Metalwork structure and doors. Illuminated header section – metal framework , flourescent tubes, opal acrylic fascia. Sub headers – laser cut metal framework with coloured acrylic wording – illuminated. Colour wall section t....
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Objectives
Integration into advertising programme: The majority of Dulux’s ad programmes are designed to inspire consumers to decorate – whereas the role within the typical Dulux shopper journey that we were creating a solution for was the ‘facilitation’ proces....
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Entry Title Karcher Steam/Window Vac FSDU
Category 9. Home & Garden and Tobacco
Company Name Octopos Limited
Client Company Name Karcher (UK) Ltd
Year Entered 2014
Target Environment
Karcher are world leaders in developing cleaning products for both domestic and professional market sectors, with Halfords being the leading automotive products retailer within the UK. This stand alone FSDU was developed to help launch new product ca....
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Materials
Metalwork Framework c/w WV Demo Panel – Fabricated/bent 1.2mm CR4 sheet steel Paint Grey Powder Coating – Polyester Epoxy powder coating Black Powder Coating – Polyester Epoxy powder coating Graphics Back Panel – 5mm foam PVC, trimmed to size Side Pa....
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Objectives
The success of the display solution has enabled Karcher to sell product lines within Halfords stores that can be utilised around the home, rather than solely linked to the automotive sector. The display has educated consumers with the key features an....
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Entry Title B&Q easyGrow Launch
Category 9. Home & Garden and Tobacco
Company Name The Delta Group
Client Company Name B&Q
Year Entered 2014
Target Environment
This was an exclusive launch for B&Q with a full store roll out to all 360 stores in the UK and Ireland. The brief was to produce 2D and 3D POS that could be placed both inside and outside the store (including the garden centre and front of store). W....
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Materials
Bedding stand4MM Correx Correx FSDU4MM Correx Card FSDU EB Flute 190Y/ 190Y – FlowerEB Flute 200K / 200T – Base strengthenerE Flute 190Y / 150T – Base pod Danish Trolley3mm Correx Security Gate inserts170gsm paper
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Objectives
BackgroundeasyGrow is B&Q’s best and biggest customer story of 2014! Current bedding plant packs are made from “Polystyrene Foam”. •Very difficult to recycle •Huge contributor to land fill •Estimated 1m sea birds die every year •What the bedding plan....
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Entry Title Viners Cutlery Unit
Category 9. Home & Garden and Tobacco
Company Name TPS Visual Communications Limited
Client Company Name Everywear
Year Entered 2014
Target Environment
Target: In Store Concession Free standing display for boxed cutlery
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Materials
Steel Powder-coated unit with applied graphics
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Objectives
As an existing supplier to Everyware global and their range of brands we were asked by the marketing team to increase stock density and brand recognition and sales within the typically busy cookware and cutlery departments Based on the stock size and....
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