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10. CONSUMER ELECTRONICS

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Entry Title Sony Xperia Interactive Demo Bay
Category 10. Consumer Electronics
Company Name Alrec UK Limited
Client Company Name Sony Mobile Communications
Year Entered 2014
Target Environment
Telco Channel, Phones 4 U stores across the UK
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Materials
The units were produced from a mild steel framework and mdf construction cladded with matt black 10mm acrylic. Iconic Sony logos were laser cut from white opal acrylic and rear illuminated with cool white LED’s. Sony’s entertainment logos were colour....
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Objectives
This display has been designed so that it fits seamlessly into the current wall bays within the retailer and Sony Mobile’s clear brand guidelines.In line with the design ethos provided by Iris, the unit had to look like a one piece construction to mi....
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Entry Title Intel 2 in 1 Displays
Category 10. Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation UK Ltd
Year Entered 2014
Target Environment
Part of a major European campaign roll-out for Tablets and 2 in 1 Launch, a total of 8,500 varying units were shipped to stores within Intel’s key retailer accounts across all of EMEA including DSGI, Media Mart, Saturn and Elkjop.
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Materials
- Acrylic – CNC’d, heat bent and screen printed -LED’s -Screens -Mild steel – folded, welded, powder coated and screen printed
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Objectives
1.The main brand objective was to drive sales, brand awareness and secure retail space via a range of counter displays for the various retailers across Europe. To satisfy the varying parameters set by retailers across Europe regarding shelf space thr....
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Entry Title Logitech Reda and FabricSkin Display
Category 10. Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Logitech Europe S.A
Year Entered 2014
Target Environment
Consumer electronic retail outlets across all of Western Europe such as Curry’s, Media Markt, and Saturn.
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Materials
All materials were CNC’d and heat bent White HIPPS Mirrored acrylic PETG Material samples
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Objectives
1.Must offer maximum stand out in the consumer electronics sector within store, whilst being simple to install.This ‘out of box’ solution achieved 100% compliance due to the simple nature of implementation. Although promoting two different products t....
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Entry Title Panasonic Portable WiFi Speaker Display
Category 10. Consumer Electronics
Company Name DirectionGroup Limited
Client Company Name Panasonic UK
Year Entered 2014
Target Environment
AV and Technology stores globally. In the UK the POS display was installed into John Lewis, Panasonic Stores and independent retailer stores, i.e. Richer Sounds etc.
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Materials
Portable Wi-Fi Speakers are a growing market due to the development of portable music through mobile phones, tablets and hand held music players. In addition, there are music streaming platforms such as Spotify and Napster providing unlimited content....
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Objectives
The display design was neat and simple and the strong, light colour changing plinth encouraged customer interaction. The products were truly the hero of the unit and there was nothing quite like it in store at the time. Due to the products pricing, o....
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Entry Title Panasonic HTE80 Soundboard 'Experience' POS
Category 10. Consumer Electronics
Company Name DirectionGroup Limited
Client Company Name Panasonic UK
Year Entered 2014
Target Environment
AV and Technology stores globally. In the UK the POS display needed to work in Dixons, John Lewis, Panasonic Stores and multiple independent retailer stores, i.e. Richer Sounds etc.
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Materials
Our display was interactive with an illuminated base panel to draw attention to the product, along with illuminated button controls to activate the Soundboard demonstration. On customer activation a specially commissioned video (created and produced ....
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Objectives
We designed the unit to highlight the slim, compact nature of the Soundboard whilst showcase that the product capabilities. The display set up clearly communicated that the product could neatly sit directly under the TV and did not require additional....
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Entry Title Nespresso Inissia FSDU
Category 10. Consumer Electronics
Company Name Disme UK Limited
Client Company Name Nespresso UK LTD
Year Entered 2014
Target Environment
Nespresso invited Disme to pitch permanent POS design concepts for the new range of coffee machines called Inissia. “The colour trend is all about bright, strong, neon colour shades. For example lime green, summer sun orange or blueberry blue.All m....
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Materials
•MDF construction •White lacquered satin finish columns •Wenge wrap around trim detail to match existing Nespresso furniture finish •6 no. Specified RAL / RAL Design and NCS colours for highlighter blocks in lacquered MDF, changeable by accessing int....
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Objectives
Nespresso brand campaign activities for the UK & ROI include: •George Clooney the brand ambassador, TV campaign throughout April supported with a new coffee message campaign running from April to June for print and digital media. •Inissia is launched....
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Entry Title Samsung Interactive Screens
Category 10. Consumer Electronics
Company Name Mars London
Client Company Name Samsung
Year Entered 2014
Target Environment
Tipped to be one of the biggest digital shopper roll-outs in the UK, this cutting-edge solution was delivered to major high street telecoms retailers to strengthen Samsung’s position as the number 1 smartphone manufacturer in the UK.
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Materials
This campaign is the FIRST interactive experience of its kind to be delivered by a manufacturer in mobile retail; fueled by self-discovery, the interactive screens allow shoppers to explore the unique features of the latest Samsung devices using touc....
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Objectives
Samsung’s market share in the UK has grown exponentially thanks to continuing innovation and leading-edge technology. In an extraordinarily competitive market place, the technology giant must remain on the front foot to maintain its booming presence ....
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Entry Title Ireland SD= Product Security
Category 10. Consumer Electronics
Company Name Solutions Diverse Ltd
Client Company Name Alpha Electronics
Year Entered 2014
Target Environment
Solutions Diverse were tasked with suppying their own branded SDPU™ and SDT™ products to secure both mobile and tablet device's throughout Ireland in a number of well known retailers including O2, Carphone Warehouse, Meteor and Power City. Both....
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Materials
The SDPU™/SDT™ range (Secure device for phone's/tablets) comprises of 5 key components 90% of which is manufactured in house and the remaining 10% sourced within the UK. Aluminium Hub (Hardened KE15) - The patented and key part of the SDP product....
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Objectives
The SDP Range has had major successes replacing some of the industries well know audible system's that have had past successes in product security. Slowly but surely the SD= range is breaking into a developing market where the need to display liv....
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