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11. COSMETICS, BEAUTY, HAIR & FRAGRANCE - PERMANENT DISPLAY

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Entry Title Superdrug B Cosmetics Gondola
Category 11. Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Imagine POS UK Limited
Client Company Name AS Watson (Health & Beauty UK)
Year Entered 2014
Target Environment
The stand has been developed for Superdrug Stores with 3 key initiatives driving the design 1. Consumer interaction 2. Ease of use for the staff 3. Longevity (durability & reduce the stand maintenance cost/activity) Designed to fit into both black & ....
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Materials
Steel (powder coated)Modified Acrylic (Injection Moulded)Styrene (Fabricated)LED Lighting
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Objectives
Initial research at concept stage showed that women were confused by the range of beauty products on offer, being bombarded everyday with different messages, especially on skincare. The proposition of B. took a different approach, embracing simplicit....
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Entry Title Revlon Nail Bar
Category 11. Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Imagine POS UK Limited
Client Company Name Revlon
Year Entered 2014
Target Environment
Superdrug Store Estate
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Materials
Acrylic (Fabricated)Styrene (Vac Formed)Sheet Steel WorkLight Box
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Objectives
In order to meet these objectives the Nail Bar had to resonate with the overall brand creative cues, whilst accentuating the premium nature of the products on offer. As Nail is the most impulse driven category within colour cosmetics and the most dep....
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Entry Title Nivea Sun Display For Wilkinsons
Category 11. Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Year Entered 2014
Target Environment
Nivea Sun is a family focused sun protection brand therefore with the demographics of it’s shopper base Wilkinson’s was the ideal partner for this sun care permanent POP display. This display was given a prime location, top shelf within the sun care ....
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Materials
The creative design for this permanent display gave the tray a family holiday look and feel. The focal point of the display was a sand castle and spade feature. The product was shown sitting within a sandy bed. Because of the permanent nature of this....
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Objectives
Because of the permanent nature of these displays it was important to ensure high in store compliance. This was achieved by using a team of merchandisers to walk these trays in to stores and set the up at fixture. 279 stores were allocated the Nivea ....
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Entry Title Unilever Compressed Deodorant
Category 11. Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2014
Target Environment
The target audience for this campaign was huge, all main UK grocery and High Street including the following health and beauty retailers: ASDA, J Sainsbury, Tesco, Morrisons, Waitrose, Boots, Superdrug and Wilkinsons. Unilever wanted a permanent point....
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Materials
When producing 29,000 trays, the cost is ultimately a key factor so a bulk order of pantone matched 2mm high impact polystyrene (HIPS) was the most economical and efficient material route. The HIPS was then vacuum formed and hand finished with graphi....
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Objectives
We received outstanding feedback regarding our overall involvement : “You have been a pleasure to work with, and have managed to deliver on time in full on a hugely complex project, working over and above their normal duties. They have been professio....
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Entry Title Superdrug Bronzing Category Re-build
Category 11. Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name StormDFX Ltd
Client Company Name Superdrug Stores Plc
Year Entered 2014
Target Environment
Bronzing is an important category for Superdrug and resonates with the Superdrug customer. Historically Bronzing has been a growth category for them and as a retailer they maximised the trend opportunities and took advantage of their strength and her....
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Materials
As soon as Superdrug where happy with the overarching look and feel all bronzing brands were engaged to ensure early adoption and buy in on their part. This part of the process proved to be another winning step in the project lifecycle and one that w....
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Objectives
Due to store engagement there was very high implementation rates for the fixturisation achieving 97% vs. an average of 89% for a standard range change with a fixturisation element. The National Account Executive for Rimmel & Sally Hansen supports thi....
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