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12. FRAGRANCE & COSMETICS - TEMPORARY DISPLAY

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Entry Title Honey by Marc Jacobs Glorifier
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name
Client Company Name Coty Prestige
Year Entered 2014
Target Environment
Honey by Marc Jacobs launched nationally on the 24th July 2013. To support the launch, we created an on counter glorifier within health & beauty retailer, Boots.
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Materials
The display was made using fabricated 3 mm white acrylic with fabricated circular plinth printed in yellow and yellow and white polka dotted skirt that also featured decorative acrylic bees mounted on 6 supported wires. In addition, a security tether....
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Objectives
The POS display helped to successfully reinforce brand awareness and shopper recall instore on a local level which had created by the ‘Buzz’ in national PR media - including coverage in glossy fashion magazines such as Cosmopolitan and Vogue - a loca....
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Entry Title Bourjois Christmas FSDU Promotion
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name
Client Company Name Bourjois
Year Entered 2014
Target Environment
Health & Beauty retailer Boots was the target environment for this exclusive Gift with Purchase (GWP) in aisle Bourjois Christmas promotion.
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Materials
The main focal point of the Bourjois Christmas promotional display – the ‘snow globe’ – was vacuum formed in clear 1.4mm PETG, with backing card stickers and sample products then affixed through a careful hand finishing process. The carcass of the FS....
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Objectives
The display placed a strong focus on GWP throughout the heart of display, with GWP occupying the entire first shelf of the FSDU and maintaining a presence in the centre of each subsequent shelf to maximise impact. Those products included within the p....
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Entry Title Revlon Colorburst
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name Creo
Client Company Name Revlon
Year Entered 2014
Target Environment
Boots the Chemist and Superdrug Self Selection.
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Materials
185KG/175KW EB Doublewall 170gsm White Art mounted to 1,250mic Display Board 2,000mic Display Board 600mic Gemini Twin Coated FBB
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Objectives
The hotspot and FSDU went live in Boots P12, 1 month prior to the ATL launch. They were then re-run in P13/Event 3 to support the ATL. The marketing campaign included:- TV media: 200 TVRs- Print media: Consecutive RHP SP in leading women’s titles- Di....
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Entry Title Beyonce Rise Launch
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name Imagine POS UK Limited
Client Company Name Coty UK Ltd
Year Entered 2014
Target Environment
Exclusive to Superdrug the Beyonce Rise Launch was present in Superdrug stores across the country. In addition the launch was supported through various retail channels including: Print: ­ Superdrug Exclusive tagged print coverage Investment: £150,000....
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Materials
Cardboard (Screen Printed) Mirror Styrene (Fabricated) Foamex
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Objectives
Appealing to a broad audience Coty Beauty set out to achieve a fully integrated campaign using all the channels outlined earlier - so the consumer had several opportunities to interact with and share reference to the brand. Sales data for 5th Feb ­ 2....
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Entry Title John Varvatos Artisan Black Launch
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name Imagine POS UK Limited
Client Company Name Elizabeth Arden
Year Entered 2014
Target Environment
John Varvatos is Exclusive to Debenhams in the UK
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Materials
Materials: MDF Pressed brick effect, acrylic, aluminium, LED battery powered lighting (sites only) Construction: The majority of the build was joinery finished with spray and aluminium frame detailing The philosophy of the brand is 'the art of craftm....
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Objectives
Working hand in hand with the global brand, PR and Online we executed a creative design which answered a number of brief objectives. Within the display it promoted a gift with purchase, introduced a new face of the brand and contained a campaign to i....
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Entry Title Rimmel Rita Ora Boots FSDU
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Coty Inc
Year Entered 2014
Target Environment
Consumer aged 16-24
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Materials
Internal back, sides and shelves die cut from unprinted EB flute. Internal ladders and shelf supports die cut from 2000 micron white lined grey board, 3D product factice lithographic printed 4 colour process plus machine seal onto 500 micron folding ....
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Objectives
The POS was hugely integrated into a media campaign and the total investment in media was £2m across:TV - (link to advert) https://www.youtube.com/watch?v=RO5VgyK-slwVideo on demandDigitalPrintRadio Out of homeThe value sales for P1 promotional perio....
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Entry Title MaxFactor Excess Volume Mascara
Category 12. Fragrance & Cosmetics - Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2014
Target Environment
High Street - Superdrug stores, in FSU2 location.
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Materials
Premium material mix used to create the right look: •420mic silver Mirriboard clads display backwall (front/sides) & inside brush showcase •500mic folding box board for cladding giant 3D factise •1.2 white-lined greyboard for brush showcase, exterior....
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Objectives
‘The mascara launch grew our total Max Factor business by 7% during this period, which is a fantastic achievement.’ Procter & Gamble. 'The beautiful, bespoke display captured the essence of the brand using high quality materials and construction, cre....
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