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13. BEAUTY & HAIR PRODUCTS - TEMPORARY DISPLAY

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Entry Title Gillette Barber's Chair
Category 13. Beauty & Hair Products - Temporary Display
Company Name Communisis Plc
Client Company Name P & G
Year Entered 2014
Target Environment
Key part of the store plan in Tesco across the month of November and the 'Movember' campaign - raising awareness amongst shoppers and store colleagues to the 'Movember appeal' and each pack receiving a double donation from Gillette to the appeal from....
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Materials
Materials. All main supporting elements are produced in EB Flute with E Flute cladding to the outside. The curved edging strips are manufactured from 1100mic display board. Various product locators were supplied with some of the units which were made....
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Objectives
This was a break through structure for P&G which could be reapplied to other categories and brands, including Oral B - becoming a dentist's chair, Max Factor - becoming a 'make-up artists' chair and Wella - becoming a 'salon' chair It was easily pack....
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Entry Title Lotus F1 Tray Sure
Category 13. Beauty & Hair Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Year Entered 2014
Target Environment
High street: Superdrug, in the BLIP promotional site.
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Materials
Design challenge: Client requested a realistic, theatrical, F1-themed temporary tray within a tight budget. Keen at first to use diecast toy car, but impact, sustainability, theft and budget concerns made this non viable. Solution: We developed and p....
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Objectives
a)Client feedback: "This realistic, intricate display really captured the essence of motorsport in a tray: it excited retailers about the promotion, and reinforced the high adrenaline, high performance brand experience for shoppers." b)Sure for Men 1....
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Entry Title Impulse Flower Blip Tray
Category 13. Beauty & Hair Products - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Year Entered 2014
Target Environment
High street: Superdrug stores, deodorant fixture. Context: Impulse is the UK and Ireland’s best selling women’s body spray. Target customer is primarily under 25s plus core users; new fragrance launches are essential to keep customers loyal and bring....
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Materials
The temporary solution needed to be an unusual, stand out shape, balanced with the highest possible stockholding to generate the best return on investment. The delicate, feminine flower structure is a radical departure from typical trays: ‘petals’ ra....
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Objectives
SUMMARY: Great use of mixed materials created a unique, feminine, flower-shaped tray that drove trial and sales by reflecting the brand and product personality, and successfully highlighting the tester, in a way that was aligned with the target shopp....
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Entry Title Gillette Football Boot Quarter Pallet
Category 13. Beauty & Hair Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Communisis
Year Entered 2014
Target Environment
This unit was designed to go into the main multiple retailers and pharmacies.
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Materials
Flatpacked FSDU constructed from EB flute corrugated materials, wrapped with litho printed solid board cladding to form the factice of a football boot. The unit was designed to travel direct to store in kit format and erected in-store by a merchandis....
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Objectives
This unit creates an obvious cue and prompt in the instore environment of football and Gillette’s association with it. The unusual shape of the replica football boot creates disruption and instant recognition at the POP. The promotion is currently li....
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Entry Title Gillette Movember Tray
Category 13. Beauty & Hair Products - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Communisis
Year Entered 2014
Target Environment
This unit was designed to go into the main multiple retailers and pharmacies to be positioned either mid aisle or at a gondola end.
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Materials
A corrugated carcass clad with litho printed solid board panels. Printed 6 colours with a high gloss UV varnish, with a unique stand out feature of the ‘Movember’ moustache manufactured from synthetic fur. Die cut and fully assembled this unit is sen....
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Objectives
The use of unusual materials (synthetic fur) engages with the consumer in a tactile and fun way and introduces a secondary sense (touch) to the shopping experience. This light hearted approach to the promotion introduces humour and reflects the ethos....
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Entry Title Nivea ISBM Bodycare Window Display
Category 13. Beauty & Hair Products - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Year Entered 2014
Target Environment
Nivea's target retail environment for this POP was was High Street. The retailer Bodycare is chain of high street health and beauty stores all with important town centre locations. This target this retail environment would deliver the Nivea brand out....
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Materials
We very much wanted this window display to be as visually stimulating as possible and for it to really jump out in to the high street. We initially created 3D realistic visuals and then produced a one off mock up which we took to store to check fit f....
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Objectives
This large scale window feature was a vitally important tool to showcase the important 4 step product use education on this new to market in shower body moisturiser. To be able to communicate the 4 steps with the use of large scale icons to so many p....
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Entry Title V05 Blip For Superdrug
Category 13. Beauty & Hair Products - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Year Entered 2014
Target Environment
The target retail environment for VO5 with it's young and trend setting teens and early twenty shopper was the High Street. For the young and trend setting teens and early twenties shopper the go to destination for health and beauty is Superdrug. Whe....
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Materials
As this was a promotional display the main focus was on eye catching creative and use of relevant materials which would have minimal environmental cost for a 4 week in store use. We were supplied with some very distinctive artwork assets that had to ....
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Objectives
This POP was a runaway success and never before has a promotional space in Superdrug delivered such a high return for VO5. Naturally Unilever were delighted that this POP gave such a significant ROI with their biggest ever non-Xmas week on VO5 in Sup....
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Entry Title Nivea For Men Boots MG
Category 13. Beauty & Hair Products - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Year Entered 2014
Target Environment
The target retail environment for this POP was High Street. This Nivea For Men mid gondola display was produced for a 4 week promotional shelf site in Boots. The Nivea For Men skincare range is bought both by men for themselves but also by women for ....
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Materials
True to life 3D rendered visuals were produced along side flat artwork and a planagram for approval. Once brand and retailer had approved all elements a full colour prototype was produced. As we had previously produced a tray with a similar look and ....
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Objectives
Paddy Carmody , Shopper Activation Manager, Beiersdorf " This display did exactly what we wanted it to do. Very clear and on brand message with excellent environmental credentials This card POP display provided a strong communication platform and cal....
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