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16. SHORT RUN (UNDER 50 UNITS), FOOD & DRINK - TEMPORARY DISPLAY

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Entry Title Lindt Gold Bunny Hutch Promo
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name DS Smith
Client Company Name Lindt & Sprungli
Year Entered 2014
Target Environment
The Lindt Gold Bunny Hutch is conceived as a means of increasing PR coverage leading into the highly important Easter period.
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Materials
The construction material of the unit is corrugated NE flute ­ the unit is assembled from two printed sheets. NE flute was selected as it offers an excellent print surface for digital printing as well as being able to crease precisely for accurate fo....
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Objectives
The objective of driving media coverage was achieved ­ as the pdf of clippings shows, products from this PR display were featured on ITV, in The Guardian, The Observer and The Daily Mirror newspapers, plus tweeted by both MarieClaire and Notebook.
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Entry Title 7UP Unplugged Tesco Stage
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name InSight Marketing
Client Company Name Britvic Ireland
Year Entered 2014
Target Environment
This display was bespokely designed as a Retailer Exclusive for the top 15 Tesco Stores in Ireland in order to drive engagement in-store and increase sales of 7UP in Tesco, as consumers stocked up on soft drinks during the key trading period leading ....
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Materials
Simplicity of construction was key to this project. The unit needed to be 1) Modular to maximise the stock on display and fit different floor plates in different sized stores, 2) Quick & easy to install to avoid disruption to the store & to ensure qu....
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Objectives
The Stage Displays delivered a genuine balance between strong concept design and practical product storage & display. It was highly disruptive and memorable in it's concept, scale & positioning in-store and provided a fun way for Tesco consumers to i....
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Entry Title Green Isle Frozen Aisle Reinvention
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Irish International BBDO
Client Company Name Green Isle Foods
Year Entered 2014
Target Environment
The Tesco frozen food aisles in their flagship Irish stores – approx. 20 stores in total. This project was installed in Tesco Naas initially and has since rolled out to 3 more stores testing more durable material to make this a long term solution. Th....
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Materials
This POS install was made up of both permanent and semi permanent elements. All elements were printed digitally using a full colour process. Materials used for different elements included 3mm Foamx PVC, EB Flute, self adhevise matt laminated vinyls a....
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Objectives
The frozen food aisle is a dull, uninviting place to shop. It is the aisle of ‘last resort’. Shoppers do not enjoy browsing in this aisle, they walk down it in a very functional manner; searching out what they need and immediately leave – if they eve....
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Entry Title Baileys Chocolate Luxe
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Mad About Design Limited
Client Company Name Diageo UK
Year Entered 2014
Target Environment
World Duty Free stores in British airports, in which any POS must be produced within specific H&S requirements (fire-rated materials)
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Materials
MDF structure and shelving, lockable castor wheels, tambour doors, push catch cupboard, 6mm gold finish gallery rails
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Objectives

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Entry Title Lindor Costco World
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Once Upon a Time
Client Company Name Lindt & Sprungli
Year Entered 2014
Target Environment
Front of depot space in all Costco sites (25).
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Materials
Archway: Pillow standee (made from folding box board) Cornet Standee: Material: 185KG 150TT E Flute – flatpacked into outer Floor Graphic: Vinyl. TV Cladding: 185KG 150TW EB FLUTE – fixed with hot melt glue. Part assembled at manufacture and flatpack....
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Objectives
Lindor has its own brand identity, and their Lindor truffles are their number one product. It’s essential the display demands the customer’s attention and attracts them to sample the product and ultimately to purchase aligned with their ‘Moment of bl....
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Entry Title Lindt Easter Garden
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Once Upon a Time
Client Company Name Lindt & Sprungli
Year Entered 2014
Target Environment
Front of store space in selected Tesco Extra’s, Superstores and Metros.
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Materials
Archway: Material: 185KG 175KW EB FLUTE – fixed with hotmelt glue and screw snap rivets Part assembled at manufacture and sent flatpacked into stores Quarter Pallet: Material: 170 GSM 150TT 150KW EB FLUTE – fixed with hotmelt glue and screw snap rive....
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Objectives
Lindt has a strong brand identity as a premium, luxury product. Brands such as their GOLD BUNNY are iconic and it’s important to hero their ideology in this important time in the calendar. With an engaging ATL activity of ‘Magical Family Moments’, it....
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Entry Title Jim Beam American Stillhouse Display
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Simpson Group
Client Company Name Maxxium UK
Year Entered 2014
Target Environment
Supermarket Aisles
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Materials
Outer: EB FluteInner: 10mm Dufalyte (supports), E Flute (trays)Printing: Digitally printed direct to surface by HP7600Finishing: Digitally cut by DCM Esko
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Objectives
The display communicated the visual style of the Jim Beam brand and gave an insight into the origins of the product, by recreating the place it is made in the place it was born. Practically speaking, it is capable of holding £4,200 worth of stock (24....
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Entry Title IRN BRU Snowman Musical Display
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Simpson Group
Client Company Name AG Barr Soft Drinks
Year Entered 2014
Target Environment
Supermarket Entrances
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Materials
Standup: EB FluteSnowstorm: PVC outer, 2000 micron Display Board inner (town scene), fan, wire meshPrinting: DigitalFinishing: Digitally cut and hand-finishedAudio: Motion activated speaker system
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Objectives
The display achieved its marketing objectives of having high visibility and impact through its size (the main snowman was 8ft tall) and its physical placement in the stores, near the customer entrance. The musical element in particular brought the sn....
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Entry Title Inbev Stella Chalice
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name SMP Group
Client Company Name AB InBev UK Limited
Year Entered 2014
Target Environment
Supermarket bay display.
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Materials
Inline plinth – Chalice display 1220x2400, 10mm honeycomb board 1850x1250 EB flute 1850x1250 2000mic
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Objectives
Being supported by a television and print campaign, the branded chalice offer needed to catch the eye of people doing their weekly shop whilst mirroring the look and feel of the adverts. This meant the unit needed to be of a high standard and look pr....
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Entry Title IDL Absolut Butik Display
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name IRISH DISTILLERS LIMITED
Year Entered 2014
Target Environment
This unit was placed in O' Briens Off Liceences Nationwide.
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Materials
This unit is constructed from 16mm Reboard for the main construction. The unit also has RGB LED strip lighting build in to each shelf in order to ligh up the product in any colour required. The colour of the lights can be changed from a supplied remo....
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Objectives
Very successful in display unit in building relationship with key retailer : O’Brien’s Off LicenceThe unit was very successful in meating its marketing objectives due to its innovative design, high quality print also the use of RGB LED lighting and a....
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Entry Title McCoy's Rio Pallet Display
Category 16. Short Run (under 50 units), Food & Drink - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name KP Snacks Limited
Year Entered 2014
Target Environment
The display was implemented in 8 London Bestway depots. The display aimed to engage Impulse retailers who stock up via Bestway cash and carry and drive awareness of the McCoy's Rio campaign.
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Materials
There are several elements to this display, obviously some of the processes vary and the material used is carefully selected to ensure it is suitable for the product. Please see below all method and materials used for the products. Pallet Wrap- Mater....
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Objectives
McCoy’s is the no. 1 ridged cut crisps brand, with a history of successful consumer promotions. KP Snacks has gone for gold this year with its biggest ever promotion on the McCoy’s brand, capitalising on the excitement surrounding this summer’s footb....
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