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17. SHORT RUN (UNDER 50 UNITS), NON-FOOD - TEMPORARY DISPLAY

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Entry Title Selfridges Reiss Parfum Launch
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Arken P-O-P Limited
Client Company Name FB Beauty
Year Entered 2014
Target Environment
The Parfum launched exclusively in Selfridges.
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Materials
•MDF •Gloss black gold and silver mirror acrylic •MDF was CNC’d and assembled around the TV with Glue And Pin construction •Construction was then post laminated with the acrylic creating a Premium Hi-gloss display •Clear acrylic fixed to rear of shel....
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Objectives
1.Design, manufacture and install a concession to last 2 weeks, to support the launch of the first perfume brand produced by Reiss, in one of the UK’s most prestigious retailers. To provide clear quality branding, as this was key for the first parfum....
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Entry Title Life of Pi
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Creo
Client Company Name Twentieth Century Fox
Year Entered 2014
Target Environment
Tesco
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Materials
EB Flute/B Flute/Display board Digitally printed with screen print 1 colour parts Plotter cut
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Objectives
Due to the high profile of the film and media interest, an extensive campaign was executed across TV, press and outdoor. In addition Twentieth Century Fox secured a promotion with Daybreak and event media in Britain’s Got Talent and ITV1’s Drama seas....
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Entry Title Viktor&Rolf Enchanted Garden
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Elemental Design
Client Company Name L'Oreal
Year Entered 2014
Target Environment
L'Oreal briefed Elemental Design to produce the ultimate experience for Viktor & Rolf shoppers, celebrating the new Limited Edition Flowerbomb Fairytale fragrance with a Pop up 'Enchanted Garden' for Selfridges stores over the busy Christmas period....
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Materials
We used 25,000 flowers, all carefully applied by hand to a canopy of custom sprayed faux foliage, over a steel framework. Amongst the flowers you will also find small vac formed replicas of the V&R wax seal. Heat bent foamex 'ribbon' with the logo in....
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Objectives
- The sites are an experiential 3 dimensional illustration of the fragrance 'story': "She arrived home. The house smelt different. ‘Has he bought me flowers?’ she thought with a smile. But she saw no flowers. She walked upstairs; it smelled of lilies....
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Entry Title Dixons Retail BT Unit
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name HL Display (UK) Ltd
Client Company Name Dixons Retail Plc
Year Entered 2014
Target Environment
Dixons Retail is Europe’s largest specialist electrical retailing and services company. Its aim behind this project was to help BT launch its new BT YouView service in 25 Currys PC World stores throughout the UK. The displays were to be positioned in....
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Materials
The materials used to construct the unit were: ETG Vac form Black foam tape White foam tape Blue flexible LEDs Electric Mild steel powder coated
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Objectives
HL Display designed a unit that incorporated a large display with touch buttons so that shoppers could explore information about the BT YouView service and products in an interactive manner. The display also included a shelf to display a BT YouView....
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Entry Title Balenciaga Rosabotanica
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Mad About Design Limited
Client Company Name Coty Prestige UK
Year Entered 2014
Target Environment

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Materials

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Objectives

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Entry Title Dolce&Gabbana Dolce Harrods
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Mad About Design Limited
Client Company Name Procter&Gamble UK
Year Entered 2014
Target Environment

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Materials

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Entry Title LG Flex Launch in O2
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Solutions Diverse Ltd
Client Company Name O2/ Telefonica UK Ltd
Year Entered 2014
Target Environment
Mobile Phone Communications Specifically the the launch of the new LG Flex phone and its convergance capability with the new LG Curve TV. To show the new curved state of art design and style. 35 stores were targeted to launch this phone and have a be....
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Materials
materials used were... Mild Steel, powder coated, Laser cut/ folded and rolled to size in house Opal Acrylics, lasered in house to size. White acrylic for phone stands, lasered, sanded then polished in house PETG CNC inhouse LED Lighting and electric....
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Objectives
The LG Flex Wheel display was a smaller more localised part of a national campaign to launch the LG Flex phone whilst at the same time keep awareness of the already launched LG curve TV. Display was to attract footfall from the already busy westfield....
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Entry Title Asda Christmas Grotto
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name The Delta Group
Client Company Name Asda
Year Entered 2014
Target Environment
The Supermarket retail environment. The grocery industry is very competitive and our client needs to constantly differentiate its in-store experience from competitors in order to stay fresh and appealing. By holding events unrelated to the standard g....
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Materials
- 3mx3m footprint structure - Main external structure built around a metal frame (gazebo) - Fully cladded roof and walls made from corrugated cardboard - Use of Class 0/1 fire retardant sprays on all internal/external walls/roof - Window panes made f....
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Objectives
The unit was well very well received by the client and customers alike, and worked well for the company that were staffing the event. Despite being made form cardboard, the unit provided everything that was needed to run a Grotto as well as provide t....
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Entry Title NatWest Mobile Banking Cash Points
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Vista
Client Company Name RBS NatWest
Year Entered 2014
Target Environment
These unique ATM displays were included in 17 full service-offering branches across the UK as part of a campaign to promote NatWest’s mobile banking app. These designs were intended to have huge visual impact to encourage customers to enquire in-stor....
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Materials
The ATM surrounds were digitally printed onto flat laser cut 5mm Foamex. The full colour digital print was then laminated to protect against UV and give a longer lasting finish. The ATM surrounds were cut to 1217 x 2440mm to ensure that they complete....
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Objectives
This installation marked a new and innovative first for British banking. By taking the bog-standard ATM and transforming it into a giant mobile phone, the displays really stood out on the high street. The high visual impact of the installations chann....
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Entry Title RBSNatWest Select Platinum Experiential Window
Category 17. Short Run (under 50 units), Non-Food - Temporary Display
Company Name Vista
Client Company Name RBS NatWest
Year Entered 2014
Target Environment
These innovative window installations were included in 3 large NatWest branches – Wimbledon, London Bridge and Bloomsbury – as part of a campaign to promote NatWest’s Platinum Select Account. Each store had a huge window display (size) including a li....
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Materials
Each window display was constructed from flame retarded MDF which was painted using a pre-catalysed finish to ensure durability and resilience. The main graphics area was constructed using 6mm Foamex board with a bright, high quality, full colour dig....
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Objectives
This installation marked a new and innovative first for British banking and the high visual impact of the installations channelled some of the major high street players such as Selfridges and Harvey Nichols, by translating a sense of theatre into a r....
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