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IN. INNOVATION AWARD

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Entry Title Sony Xperia Interactive Demo Bay
Category IN. Innovation
Company Name Alrec UK Limited
Client Company Name Sony Mobile Communications
Year Entered 2014
Target Environment
Telco Channel, Phones 4 U stores across the UK
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Materials
The units were produced from a mild steel framework and mdf construction cladded with matt black 10mm acrylic. Iconic Sony logos were laser cut from white opal acrylic and rear illuminated with cool white LED’s. Sony’s entertainment logos were colour....
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Objectives
This display has been designed so that it fits seamlessly into the current wall bays within the retailer and Sony Mobile’s clear brand guidelines.In line with the design ethos provided by Iris, the unit had to look like a one piece construction to mi....
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Entry Title Merlin / Heinz Interactive Sauce Station
Category IN. Innovation
Company Name Clements Retail
Client Company Name HJ Heinz
Year Entered 2014
Target Environment
Visitors (specifically children) and guests at selected Merlin hotels across the United Kingdom. The units were required at Legoland, Chessington, Alton Towers x 2, Warwick Castle and Thorpe Park as these venues have on site hotels.
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Materials
Clements were able to utilise their skills integrating materials and various processes of manufacture: Base: CNC machined, MDF waterproof base with a vacuumed formed hi impact styrene outer skin with power socket to the rear. Main body: Mild steel ....
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Objectives
The units have only be in situ for a few weeks, however, because the objectives were not sales/or revenue based, we have been able to obtain specific feedback from the clients based on the main objectve of creating an interactive experience: •The sau....
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Entry Title Gillette Barber's Chair
Category IN. Innovation
Company Name Communisis Plc
Client Company Name P & G
Year Entered 2014
Target Environment
Key part of the store plan in Tesco across the month of November and the 'Movember' campaign - raising awareness amongst shoppers and store colleagues to the 'Movember appeal' and each pack receiving a double donation from Gillette to the appeal from....
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Materials
Materials. All main supporting elements are produced in EB Flute with E Flute cladding to the outside. The curved edging strips are manufactured from 1100mic display board. Various product locators were supplied with some of the units which were made....
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Objectives
This was a break through structure for P&G which could be reapplied to other categories and brands, including Oral B - becoming a dentist's chair, Max Factor - becoming a 'make-up artists' chair and Wella - becoming a 'salon' chair It was easily pack....
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Entry Title Panasonic Electric Shaver Water Wall
Category IN. Innovation
Company Name DirectionGroup Limited
Client Company Name Panasonic UK
Year Entered 2014
Target Environment
Selfridges London Oxford Street ‘Male Grooming’ department
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Materials
The Panasonic wet and dry electric shaver display was an 1800mm wide and 1850mm high free-standing water unit designed to generate maximum visual impact and encourage customer engagement and interaction. It was installed at the prestigious Oxford Str....
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Objectives
In the UK, Panasonic are not perceived as a major brand in the electric shaver range and have little market share in this category. The key marketing objective was to create a wow experience and increase product awareness and understanding amongst Se....
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Entry Title Airwick National Parks
Category IN. Innovation
Company Name Display Creatives Ltd
Client Company Name Reckitt Benckiser
Year Entered 2014
Target Environment
Tesco
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Materials
2mm pre-screened styrene shelf tray with mag-taoe to base. Vinyl sticker to front face and injection moulded fragrance tester Pod on the right hand side, incorporating PVC graphic insert and impregnated fibrous scented pad.
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Objectives
The display material was easy to install; a simple vacuum formed tray was designed to fit the shelf perfectly. With an elevated base, the shelf front could be increased marginally to allow more branding without obscuring the products. The flat tray c....
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Entry Title Counter Lottery Terminal
Category IN. Innovation
Company Name Fastrak Retail (UK) Ltd
Client Company Name Camelot Group
Year Entered 2014
Target Environment
General grocery retail & Multiple retail and/or kiosk (counter top)
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Materials
Materials: Injection Moulded Plastics: ABS Nylon SAN Polycarbonate Spring steel: 3 x steel springs Printed Circuit Board: Bespoke PCB to deliver power and data management including interface between Compact lottery Terminal (screen) WIFI router, self....
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Objectives
The display is specifically designed to provide a solution to Scratch Card sales in locations that do not have a National Lottery Draw Terminal, this has allowed the breakthrough into new and alternative sales channels for the category.Additionally c....
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Entry Title Heineken Kick Game
Category IN. Innovation
Company Name Horizon Digital Print Solutions
Client Company Name Heineken Ireland Ltd
Year Entered 2014
Target Environment
In 2013 the Heineken Cup final was held in Ireland. To celebrate this Heineken launched a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and h....
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Materials
Technique: Kick digital Game - A specially developed Heineken Kick Game using exclusively licensed motion controlled, augmented reality technology from Pure Communications. It was built on Horizon's (exclusively licensed from Pure Communications)....
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Objectives
Mainly targeted at Men - 18-34, the consumers were engaged by allowing them to actually become part of the Heineken Cup tournament and 'Get in the Game'. The game was set up in various pubs and venues and was designed to look like they were at the st....
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Entry Title UPC Experience Retail Centres Ireland
Category IN. Innovation
Company Name Irish International BBDO
Client Company Name UPC
Year Entered 2014
Target Environment
UPC’s retail is run through concession stands and shop-in-shops with our retail partners: DID Electrical, Dixon Store Group (Curry’s and PC World) and Carphone Warehouse.
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Materials
Each installation is bespoke, so choice of material can be dictated by weight bearing ability of walls, etc., but these give you an idea of the kind of materials deployed in each. ie: Video Wall = 2 meter tall back wall. Metal frame cladded with wood....
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Objectives
This was a launch campaign for a ground breaking new service and bundle offer for UPC within a very mature and low interest market. We needed to ensure that there was rigor applied when developing the look and feel across all consumer touchpoints. •I....
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Entry Title HSBC Pop-up Treehouse
Category IN. Innovation
Company Name Marin's UK Limited
Client Company Name HSBC Bank plc
Year Entered 2014
Target Environment
HSBC Holdings plc is a British multinational banking and financial services company headquartered 8 Canada Square in Canary Wharf, London. HSBC has around 7,200 offices in 85 countries and territories across Africa, Asia, Europe, North America and So....
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Materials
The HSBC Pop-up Lamá Treehouse vision pushed Marin’s R&D capabilities to the limit with the most options applied to a single Lamá since the Lamá was invented. The challenge was to keep to the Marin’s mantra of ‘folds flat, ships easy and se....
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Objectives
The HSBC Pop-up treehouse is a faithful interpretation of the iconic pink treehouse used in a popular HSBC's TV commercial for the autumn 2013 Mortgage campaign. It also linked directly with the point of sale posters featuring the both the treehouse ....
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Entry Title Samsung Interactive Screens
Category IN. Innovation
Company Name Mars London
Client Company Name Samsung
Year Entered 2014
Target Environment
Tipped to be one of the biggest digital shopper roll-outs in the UK, this cutting-edge solution was delivered to major high street telecoms retailers to strengthen Samsung’s position as the number 1 smartphone manufacturer in the UK.
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Materials
This campaign is the FIRST interactive experience of its kind to be delivered by a manufacturer in mobile retail; fueled by self-discovery, the interactive screens allow shoppers to explore the unique features of the latest Samsung devices using touc....
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Objectives
Samsung’s market share in the UK has grown exponentially thanks to continuing innovation and leading-edge technology. In an extraordinarily competitive market place, the technology giant must remain on the front foot to maintain its booming presence ....
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Entry Title Dulux MixLab
Category IN. Innovation
Company Name Momentum Worldwide
Client Company Name Akzo Nobel (Dulux)
Year Entered 2014
Target Environment
Conceptually, this project was designed to work across numerous retail environments from large retail outlets (DIY) to high street and leisure retailers including big brand ‘home stores’ and metro style supply outlets. The piece entered for this awar....
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Materials
MDF back panels and base. Metalwork structure and doors. Illuminated header section – metal framework , flourescent tubes, opal acrylic fascia. Sub headers – laser cut metal framework with coloured acrylic wording – illuminated. Colour wall section t....
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Objectives
Integration into advertising programme: The majority of Dulux’s ad programmes are designed to inspire consumers to decorate – whereas the role within the typical Dulux shopper journey that we were creating a solution for was the ‘facilitation’ proces....
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Entry Title Gillette Football Boot Quarter Pallet
Category IN. Innovation
Company Name Smurfit Kappa Display UK
Client Company Name Communisis
Year Entered 2014
Target Environment
This unit was designed to go into the main multiple retailers and pharmacies.
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Materials
Flatpacked FSDU constructed from EB flute corrugated materials, wrapped with litho printed solid board cladding to form the factice of a football boot. The unit was designed to travel direct to store in kit format and erected in-store by a merchandis....
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Objectives
This unit creates an obvious cue and prompt in the instore environment of football and Gillette’s association with it. The unusual shape of the replica football boot creates disruption and instant recognition at the POP. The promotion is currently li....
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Entry Title Cadbury's Unwrap Gold Gondola
Category IN. Innovation
Company Name Smurfit Kappa Display UK
Client Company Name Mondelez UK Ltd
Year Entered 2014
Target Environment
Forecourt – BP and convenience stores
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Materials
The key feature of this unit is the use of interesting materials and LED lights creating both movement and reflection on this 3D header. The unwrapping of the product is demonstrated by the 3D standoff mirriboard. The use of the materials and 3D elem....
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Objectives
The use of the innovative materials and lighting and the stand-off promotional message not only attracted the consumer to the pop but also clearly sold the promotion and increased sales . The Unwrap Gold promotion increased Mondelez International’s s....
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Entry Title Thanks for shopping at Tesco
Category IN. Innovation
Company Name Tesco Bank
Client Company Name Tesco Bank
Year Entered 2014
Target Environment

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Materials

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Objectives

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Entry Title Audi quattro POS Installation
Category IN. Innovation
Company Name The Big Group Limited
Client Company Name Audi UK
Year Entered 2014
Target Environment
Audi UK is part of German car manufacturing giant VAG. The brand has a reputation for technological innovation within the automotive sector. For their one hundred or so dealers in the UK, Audi UK wanted to produce a creative, in-store POS solution fo....
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Materials
Audi's quattro concept led us to the idea of an interactive car plinth on which any of Audi’s quattro range could be displayed. The plinth was designed to appear to hover 5cm off the ground and incorporated large format vinyl print visuals, which ill....
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Objectives
The quattro plinth activity was supported by email shots, direct marketing, website updates on Audi.co.uk and local and national press advertising. Audi UK also used the surface visuals in all of the assets for the above promotional activity. The ins....
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Entry Title Odeon Kids Mix
Category IN. Innovation
Company Name The Blue Stocking Company
Client Company Name Odeon Cinemas Ltd.,
Year Entered 2014
Target Environment
Cinema - these items were specifically produced for Odeon to display Kids Mix products
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Materials
Header cards - printed cardboard Woven baskets - these were chosen to given the impression of 'freshness' and to enhance the display of the products Wooden frame - to hold the baskets and the header cards All three parts assembled to create a tiered ....
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Objectives
Kids Mix has delivered on its objectives and continues to grow the category. The major studio's are now using the Kids Mix vehicle to market up and coming films (example of advertising linked to Kids Mix included with Lego video) Sales of Kids Mix in....
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Entry Title Thomson Holiday Design Store
Category IN. Innovation
Company Name TUI Travel plc
Client Company Name TUI Travel PLC
Year Entered 2014
What were the objectives behind the store concept?
THE BRIEF Thomson is on a journey of modernisation that is affecting every facet of our business. We continually invest in creating differentiated experiences, improving our aircraft fleet, our cruise ships and our overseas operation. Our websites ha....
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How were the objectives met and what were the results?
PROBLEMS & CHALLENGES The main challenge for us was time. There was a lot of pressure to get the shop out from the senior management team before the end of our financial year (October). Although we’d been doing a lot of research in the background, th....
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