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01 -AUTOMOTIVE & LEISURE

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Entry Title Ben & Jerry's Greekin' Good
Category Automotive & Leisure
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 01-001
Year Entered 2015
Target Environment
Driving awareness of Ben & Jerry's new Greek Style Yoghurt in the scoop shops at Odeon and Vue cinemas.
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Materials
The main unit, supports and cow standee were made from EB corrugate. The ‘New Greek Style Frozen Yoghurt’ signs that look as if suspended below the Ben & Jerry’s sign are made from 1.2 display board, attached to a clear PVC sheet for greater 3D impact. A further cinema sign was also added during ass....
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Objectives
Design a totally new type of POS solution: a retail POP for cinema foyer/concessions. Objectives: •Make shoppers aware that Ben & Jerry’s Greek frozen yoghurt has launched in the cinema scoop shops (launching in retail at the same time)•Get shoppers involved with the fun and engaged with Ben & Jerry....
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Entry Title Honda Dealership Launch Display
Category Automotive & Leisure
Company Name HRG UK Limited
Client Company Name The Honda Company Europe
Entry Number 01-002
Year Entered 2015
Target Environment
Our retail display was created for Honda UK to be sited in their own dealerships across the UK-162 sites in total.
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Materials
Perspex on a white steel frame Colour-changing LEDs 42” LCD TV screen Space for interchangeable vinyl graphics for each car launch. All elements are fully recyclable.
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Objectives
The aim of the activation was to focus on and highlight Honda’s range of new car launches for 2015. After a relatively quiet few years for new car launches, 2015 promises six new ranges for Honda for the HRV, Civic Type R, CRV, Jazz and NSX across the year Honda is renowned for precision engineering....
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Entry Title TomTom Rider
Category Automotive & Leisure
Company Name HRG UK Limited
Client Company Name TomTom BU Consumer
Entry Number 01-003
Year Entered 2015
Target Environment
The retail campaign had two target retail environments. The first was technology and electrical retailers, including Media Markt, Saturn and Fnac in 20 markets worldwide. Secondly, motorcycle dealerships and accessory stores, including Halfords in the UK. The product we were asked to design and buil....
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Materials
The four units – a counter top unit (CTU), a podium/CTU, an on-bike display and an on-shelf display, featured a range of materials and construction processes. These included: •Steel construction, with screen and digitally printed UV graphics, featuring an internal power supply. •Vacuum-formed and co....
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Objectives
The key objective was to promote awareness of TomTom’s next generation Rider 400 navigation device for motorcycles – TomTom’s main in-store product launch of the year. The new in-store campaign was to bring the appeal of owning a TomTom device to life amongst keen bike enthusiasts.
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Entry Title Wimbledon Umpire Chair
Category Automotive & Leisure
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks Ltd
Entry Number 01-004
Year Entered 2015
Target Environment
Grocery Front of Store
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Materials
Robinsons Wimbledon Umpire Chair FSDU - PlatenOrigination: Artwork SuppliedProofs: Screen PDF'sPrinting: Main Body & Header: 4 colour process to one side onlyShelves & Shelf Strengtheners: 4 colour process to one side onlySeat Shelf: 4 colour process to one side onlyOuter: No printingMop Tray: No pr....
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Objectives
The Umpire Stand was constructed to allow shoppers to take their seat in the Wimbledon Umpire’s chair. The unit also held 12 cases of stock.
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