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02 -SPORTS, TOYS & FASHION

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Entry Title Callaway Half Rounder FSDU
Category Sports, Toys & Fashion
Company Name HMY UK
Client Company Name Callaway Golf Europe Ltd
Entry Number 02-001
Year Entered 2015
Target Environment
The fixture was to be installed into Pro Golf stores and Golf Retailers across Western Europe. The unit was to be free standing against a wall with the option of two fixtures being placed back to back to create a mid-floor fixture that could be shopped from all sides. The solution must stand out and....
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Materials
The construction method and materials utilised have been selected to provide a solution that portrays the premium quality of the Callaway brand and will stand the test of time in the in-store environment. The structure of the unit has been fabricated in laser cut metal which has been folded and weld....
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Objectives
The primary marketing objective of the unit was to highlight and showcase the brand in-store in environments cluttered with competitor’s fixtures. It would be used to highlight new product launches in-store in unison with multi-channel campaigns. It was to be versatile in its display options so as t....
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Entry Title Callaway Product Launch FSDU
Category Sports, Toys & Fashion
Company Name HMY UK
Client Company Name Callaway Golf
Entry Number 02-002
Year Entered 2015
Target Environment
The fixture was to be installed into Pro Golf stores and Golf Retailers across Western Europe. The unit was to be free-standing that could be shopped from one or two sides or against the wall. The solution must stand out and highland the Callaway brand in environments cluttered with competitors fixt....
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Materials
The construction method and materials utilised have been selected to provide a solution that portrays the premium quality of the Callaway brand and will stand the test of time in the in-store environment. The structure of the unit has been fabricated in laser cut metal which has been folded and weld....
[More]

Objectives
The primary marketing objective of the unit was to highlight and showcase the brand in-store in environments cluttered with competitor’s fixtures. It would be used to highlight new product launches in-store in unison with multi-channel campaigns. It was to be versatile in its display options so as t....
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Entry Title Clintons Disney Tsum Tsum
Category Sports, Toys & Fashion
Company Name Augustus Martin Limited
Client Company Name Clintons
Entry Number 02-003
Year Entered 2015
Target Environment
Clintons- a varied range of customer types and ages
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Materials
V1 Table UnitsThe double sided header, table base and table surrounds were all printed offset and mounted onto 2000mic display board. They were then finished die cut to shape and supplied with snap rivets for in-store assembly. The gravity dividers were printed offset onto folding box board. Finishe....
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Objectives
The main objective was to find a solution for Clintons to display the new Disney Tsum Tsum products, which are new collectable toys based on a game. Using existing store furniture, the requirement was to produce two different designs and maximise the selling space whilst offering synergy between the....
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Entry Title Game Retail Headphone Display
Category Sports, Toys & Fashion
Company Name Arken P-O-P Limited
Client Company Name Game Retail
Entry Number 02-004
Year Entered 2015
Target Environment
Game Retail stores in the UK
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Materials
- Specially developed printed circuit boards - Powder coated mild steel & acrylic modules with electronic controls - PC controlled VDU integral within header section - All modules mounted onto MFMDF smooth back panels - Metal support brackets
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Objectives
- Game Retail were launching in store, in collaboration with MadKatz and Turtle Beach Gaming Headphone Brands, an Interactive Headphone Display which needed to display as many current headphone SKU’s as possible. These were to be “out of box” with phone plug in facility so that shoppers could test a....
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Entry Title Garmin Free Standing Unit
Category Sports, Toys & Fashion
Company Name ISI Global (In-Store Initiatives)
Client Company Name Garmin (Europe) Ltd
Entry Number 02-005
Year Entered 2015
Target Environment
Garmin supply a selection of product in various markets, this FSDU is specifically target to display all the watch and handheld products. Each product has different features and is of high value thus requiring a unit where the products can be displayed securely but be accessible and allow interactio....
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Materials
The following materials were used: -Epoxy powder coated mild steel fabricated -Laser cut heat draped acrylic front panel with vinyl graphics -Full HD 15” media screen with in build media player -Glass cabinet -7 port USB hub and 4 gang socket for live product display.
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Objectives
The aim was to create a unit that increased brand visibility in large, independent and specialist retailers. The units were on brief with a modular solution to address the space constraints by the client, and they were produced within budget and time constraints. The modularity of the unit took into....
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Entry Title Juice Lubes FSDU
Category Sports, Toys & Fashion
Company Name Pivotal Retail Marketing Limited
Client Company Name Velobrands Ltd
Entry Number 02-006
Year Entered 2015
Target Environment
The key primary target retail environment was independent specialist cycle retailers both large and small. The main focus for the siting of these display units was to target shoppers who understand that their needs are most likely to be catered for in these specific outlets along with expert advice.
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Materials
Structure:Materials have been kept to a minimum to keep unit cost low and to ensure that when required the complete unit can be recycled easily by the stores. The structure can be either despatched fully assembled or flat packed, easily assembled by simply screwing the various panels together.Materi....
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Objectives
- To drive awareness and sales of Juice Lubes a high quality premium brand of lubricants and cleaning products for the cycle maintenance market within cycle retailers. Most lubricants and cleaning products are now seen as a commodity and sold on-line. With Juice Lubes being a premium brand aimed at ....
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Entry Title River Island Summer Window Masks
Category Sports, Toys & Fashion
Company Name The Delta Group
Client Company Name River Island
Entry Number 02-007
Year Entered 2015
Target Environment
The masks were planned for the windows of a high street retail environment to encompass 225 stores across UK and Europe between May and July 2014. Contextually, the display needed to embrace the carnival theme of the Summer 2014 World Cup in Brazil. River Island have 3 different retail store formats....
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Materials
Delta handled the structural and production creative, printing, assembly, finishing, collating and distribution of all masks. Our structural team considered durability, sheet size, and fixing methods to ensure a balance of creativity and value for money were achieved. This also encompassed final p....
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Objectives
The expectation of all window campaigns at River Island each season is to deliver an even bigger and better impact than the previous year. With an ever-changing retail environment, River Island needed to ensure that they stood out from the competition as well as embracing and capitalising on custome....
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Entry Title Skylanders Trap Team Theatrical Unit
Category Sports, Toys & Fashion
Company Name Studio Diva Ltd
Client Company Name Activision
Entry Number 02-008
Year Entered 2015
Target Environment
Grocery - entertainment retail section.
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Materials
Skylanders Trap Team Display - double sided 3 dimensional display unit: - Digitally printed direct to substrate using a mix of EB flute corrugated board and 2000 micron display board - Interactive pre-programmed Skylanders character sound chip installed within the unit - activated when in a 2m range....
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Objectives
To promote the UK release of Activision’s Skylanders Trap Team video game and increase in store sales. Skylanders Trap Team is an action-adventure fantasy comedy video game published by Activision. It is the fourth installment in the Skylanders video game franchise and was released in October on And....
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Entry Title SPEEDO Goggles: Inspire, Try, Buy
Category Sports, Toys & Fashion
Company Name Office Twelve
Client Company Name Speedo International
Entry Number 02-009
Year Entered 2015
Target Environment
Swimming goggle presentation within multi branded, wholesale environments.
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Materials
The fixture is manufactured from folded, powder coated steel, with updatable graphic content. Try on product is presented on fabricated acrylic trays.
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Objectives
We were challenged to re-define how swimming goggles are presented to the consumer.
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Entry Title TaylorMade Shop In Shop
Category Sports, Toys & Fashion
Company Name HRG UK Limited
Client Company Name Taylor Made Addidas Golf Ltd
Entry Number 02-010
Year Entered 2015
Target Environment
The retail activation was to be used within independent and larger golf retailers right across Europe, ranging from high street and out of town stores to golf course pro shops. In this crowded environment, TaylorMade strives to create state-of-the art displays and clearly communicated messages – all....
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Materials
The display’s design incorporated the use of powder-coated steel, Perspex, colour change LED lighting, vinyl graphics, and the integration of a 17” LCD TV. All materials chosen were durable and fully recyclable.
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Objectives
Our client combines four of golf’s most respected brands – TaylorMade, Adidas Golf, Adams and Ashworth. Its overarching mission is to create the best performance golf products in the market, strengthening its position as the world’s number one metalwood brand, and building on its growing global mark....
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Entry Title The Entertainer Christmas Window 2014
Category Sports, Toys & Fashion
Company Name Simpson Group
Client Company Name The Entertainer
Entry Number 02-011
Year Entered 2015
Target Environment
Window Advertising/Sales
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Materials
Main Tree and window cladding – 10mm Foam core and Ne flute rear supports Santa and Reindeer characters – 10mm Foam core with E flute rear struts. Window vinyl’s Printing – Digital Finishing –Digitally cut and hand finished. Glued for extra strength. The Entertainer requested that the theme tie in w....
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Objectives
The Entertainer asked if we could help them come up with a new and exciting special theatrical 2014 Christmas Window Display. The display was to be rolled out across their two best performing UK stores (Bull Ring and Whit City) and their Azerbaijan store, whilst a smaller version of the same design ....
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