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03 -FOOD & DRINK – PERMANENT DISPLAY

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Entry Title Corona Unit
Category Food & Drink – Permanent Display
Company Name SMP Group
Client Company Name AB InBev UK Limited
Entry Number 03-001
Year Entered 2015
Target Environment
The entry’s targeted retail environment was FMCG. AB InBev is one of the largest FMCG brands in the world and Corona beer is the world’s most popular Mexican beer. Corona’s target audience is primarily male aged 21 – 35. Taking this target audience into account, the positioning of the POS item was a....
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Materials
The unit is made of 20mm plywood that was then routed to give the look of planks of wood. The unit was stained to desired colour. The logos (3) were put on using stencils and spray cans. A fully finished prototype was presented to InBev within three days of go ahead. We then had various colour swatc....
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Objectives
InBev approached us to create an FSDU for the Corona brand, but with a view to produce something that was completely different than the usual FSDU and would stand out from the crowd and strike an emotional chord with the shopper eagerly awaiting the British summer. Aiming to reinforce Corona’s summe....
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Entry Title Holland and Barrett Tea Bar
Category Food & Drink – Permanent Display
Company Name SP Group
Client Company Name NBTY (Holland and Barrett)
Entry Number 03-002
Year Entered 2015
Target Environment
Holland & Barrett stores
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Materials
?Foamex panelling with digitally printed wood effect ?Acrylic shelf clads and tea cup locators with digitally printed wood effect ?Vac formed cloche ?Acrylic bus stop holders with digitally printed wood effect – foamex digitally printed graphics ?Tea cups - purchased
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Objectives
To create an interactive and sensory showcase of Holland & Barrett’s selection of specialist teas. To bring Tea to life, create theatre, allow customers to see, smell and feel the tea. To create a fixture that can easily be retro-fitted into existing stores.
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Entry Title Johnnie Walker - Bushmills Display
Category Food & Drink – Permanent Display
Company Name Willson & Brown
Client Company Name Diageo Polska
Entry Number 03-003
Year Entered 2015
Target Environment
Johnnie Walker and Bushmills are the two best known brands of whisky sold in Poland. Both brands are owned by Diageo. The target audience for whisky sales in Poland is huge and consists mostly of younger, male consumers. In order to reach this target audience and to create a retail experience which ....
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Materials
The overall framework of the unit has a metal construction with the following brand elements: JOHNNIE WALKER Comfortable chair with leather quilted upholstery, leather quilted upholstery on sandwich panel walls Metal black varnished table Image frame with HIPS backing LED illuminated PMMA milled sig....
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Objectives
Diageo are currently undertaking ‘Iconic Visibility’, a major promotional campaign which seeks to enhance communication with consumers at the point of sale and ensure stylistic consistency across all marketing channels. The Johnnie Walker – Bushmills unit is an integral part of ‘Iconic Visibility’. ....
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Entry Title Kelloggs Breakfast To Go
Category Food & Drink – Permanent Display
Company Name HRG UK Limited
Client Company Name Kelloggs UK Ltd
Entry Number 03-004
Year Entered 2015
Target Environment
Kellogg’s developed the Breakfast-to-Go concept in partnership with several grocery and convenience retailers. Among these were: Morrisons, Tesco Express and The Co-operative. Also included were on-the-go convenience retailers including Roadchef and BP Petrol Forecourts, plus the larger convenience ....
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Materials
Steel construction provided a hardwearing solution for longevity and maximum suitability for the retail execution, given the target in-store placement and environments. Foamex graphics were used throughout.
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Objectives
1 in 4 people often skip breakfast, due mainly to their busy lifestyle. Kellogg’s were awake to this and devised the idea of a Breakfast Station to offer shoppers a range of convenient on-the-go breakfast solutions. Interestingly, portable cereal sales have grown by 24% year on year. The agency’s jo....
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Entry Title Kellogg's To Go
Category Food & Drink – Permanent Display
Company Name Creative Instore Solutions (Europe) Ltd
Client Company Name The Kellogg’s Company
Entry Number 03-005
Year Entered 2015
Target Environment
One of the most lucrative sales positions in store is the highly impulsive front of store location. This is particularly true for grocery retailers and convenience stores who are seeking incremental profit opportunities from impulse shoppers close to the till. Caught my eye is the number one reason ....
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Materials
The unit successfully complimented both the grocery and convenience retail environments which made it easy to place in a wide range of stores and easy to reflect seasonal changes and promotional messages. Most importantly the premium display needed to reflect the premium product and engage shoppers ....
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Objectives
Engaging customers and unlocking growth opportunities in retailers across the United Kingdom was the key driver for Kellogg’s and the design led approach by Creative Instore Solutions focused on achieving this result for the client. Leveraging the front of store location – with an eye catching dis....
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Entry Title Pepsico Impulse in Fixture
Category Food & Drink – Permanent Display
Company Name EML Retail Display Limited
Client Company Name Pepsico UK Ltd
Entry Number 03-006
Year Entered 2015
Target Environment
Targeted for the Impulse channel (Independent & Convenience outlets) to merchandise crisps on existing customer shelving.
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Materials
The system is manufactured in clear 3mm PETG. The USP of the unit is that it is packed flat and requires no fixings or glue to assemble and can be erected in minutes. The PETG is grooved at the front and the back and has slots that the dividers lock into. When unpacked you simply fold up the back an....
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Objectives
Pepsico challenged us to come up with an alternative design to the current wire and metal options which are heavy and expensive. The brief was to provide a solution that increased ROI, was modular, easy to assemble, could be flat packed for inexpensive transit and depot storage, looked clean and tid....
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Entry Title Red Bull BP Energy Zone
Category Food & Drink – Permanent Display
Company Name HL Display (UK) Ltd
Client Company Name Red Bull Company Limited
Entry Number 03-007
Year Entered 2015
Target Environment
Red Bull 250ml has long been the number one Soft Drink SKU in the Driving Channel. However with many imitation brands coming into the market the fixture is becoming more cluttered. Red Bull wanted to use its branding to ensure Shoppers can easily find the Energy Drinks section.The unit was designed ....
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Materials
FSU – Constructed from powdercoated 1.2mm thick mild steel with digital printed header insert on 0.2mm paper and double sided foam tape and front strip. 1m clear PETG POS holder and 1.2mm mild steel kickplate. OFC30 datastrip with insert, left and right panels in 3mm HIPS with Velcro tape.Dressing k....
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Objectives
Using a combination of customer shopper data, sales analysis and market trend information, Red Bull and BP identified an opportunity to increase sales further in the growing energy categories of drinks and snack bars. They wanted to create an “Energy Zone” area dedicated to quick fix, high energy li....
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Entry Title Robinsons Squash'd Pushfeed Display
Category Food & Drink – Permanent Display
Company Name Shop Equipment Ltd
Client Company Name Britvic Ireland
Entry Number 03-008
Year Entered 2015
Target Environment
Squash’d is a brand new product to the Squash category. It comes from the family of Robinsons. Squash’d is a new format of Squash for shoppers to enjoy Squash on the go. The target retail environment is the likes of Convenience stores, Forecourt, Supermarkets in Ireland. The initial challenge with t....
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Materials
Materials used 1. Unit constructed from 3mm clear petg acrylic material. (PETG is one of the most environmentally friendly substrates of the plastics family and is 100% recyclable.) 2. Pushers are injection moulded with pusher housing and springs. 3. Vinyls are digitally printed and laminated vinyls....
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Objectives
As this was a product launch into a new unknown category, the primary challenge to us was securing permanent space and visibility in the ideal locations around the store. We also needed to educate and communicate key product messages to the consumer; 3 calories and makes 20 servings -Create shopper ....
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Entry Title Westmill Foods Permanent FSDU
Category Food & Drink – Permanent Display
Company Name EML Retail Display Limited
Client Company Name Westmill Foods Ltd
Entry Number 03-009
Year Entered 2015
Target Environment
The target market was Independent ethnic retail stores (predominately Indian & Chinese). A mixture of small, medium and large stores but mainly the medium and larger ones. SMALL - 1000 sq ft - Corner shop within communities - Daily basket top up shop - Owner operated. MEDIUM - 1000 to 10000 sq ft - ....
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Materials
Powder coated in RAL 9007 mild steel with adjustable upper shelves, shelf edge ticket strips, opening front door for storage and removable side and header graphic panels in card. Digitally printed 4 colour.
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Objectives
What were the marketing objectives? 1.Provide a stand for stores of all sizes to gain a highlighted position for the clients products 2.Provide a solution that was simpler to install than self assembly card units 3.Provide a durable solution to card units that are easily damaged 4.Reduce client’s on....
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