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04 -FOOD & DRINK – TEMPORARY DISPLAY

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Entry Title Asda Baileys Christmas Gifting Display
Category Food & Drink – Temporary Display
Company Name Williams Lea Tag
Client Company Name Diageo Plc
Entry Number 04-001
Year Entered 2015
Target Environment
Major GB grocery Asda’s Christmas shoppers
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Materials
Main Body: Offset prints mounted to 2000mic display board & EB flute, die cut to shape and assembled. Shelves: 18mm dufalite, digitally printed direct & Cad cut to shape, edged with offset printed and mounted display board. Gold Ribbon Sides: Gold mirri board mounted to one side of 2000mic display b....
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Objectives
Objective 1: Inspire shoppers to buy Baileys as a gift for family and friends, buying as a gift is a new shopper occasion for many Bailey’s shoppers. Diageo research suggests that Baileys is not front of a shopper’s mind when shopping for the festive occasion therefore giving the shopper a reason to....
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Entry Title Asda Christmas Decorations POS 2014
Category Food & Drink – Temporary Display
Company Name The Delta Group
Client Company Name Asda Stores
Entry Number 04-002
Year Entered 2015
Target Environment
The Supermarket environment, in support of Asda's Christmas campaign. The campaign transformed the central action alley aisle for an 8-week period through November-December 2014. The campaign was delivered across all retail formats: Supermarkets, Supercentres, and Living.
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Materials
The POS was manufactured and implemented by Delta. In total, 5 elements were created which included mini-trees, mini-tree sprays and hanging gantries for both standard and low ceiling stores, this package was sent to 525 stores in total. The items were ordered store specifically according to the s....
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Objectives
The purpose of the Christmas decorations was to sit comfortably alongside core Christmas POS creative and in-store activity, whilst adding that extra sparkle to the store providing a festive ambience, appealing to all customer demographics.
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Entry Title Avonmore Slimline Milk
Category Food & Drink – Temporary Display
Company Name Irish International BBDO
Client Company Name Glanbia
Entry Number 04-003
Year Entered 2015
Target Environment
We targeted supermarket chains and convenience chains across Ireland. Tesco, as the single biggest seller of Avonmore Slimline, was singled out for particular attention.
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Materials
All elements were printed digitally using full colour process while materials included 3mm Foamex PVC, EB Flute and Kappa Foam board.
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Objectives
>Position Avonmore Slimline milk as a fun, uplifting, feminine lifestyle brand with key nutrition benefits designed for Irish women>Make Avonmore Slimline milk stand out and appeal to women at POP
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Entry Title Bear Trap Pallet Wrap
Category Food & Drink – Temporary Display
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks Ltd
Entry Number 04-004
Year Entered 2015
Target Environment
Wholesale - Convenience Customers
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Materials
Bear Trap: Squash'd Bear Trap Pallet ShroudFinished size: To fit around pallet 1200mm x 1000mmPrint (incl Header board): 4/0Material: 4mm CorrexFinishing: Die-cut to shape, part assemble, affix Velcro to edges for ease of assembly. Rivet 2 x holes on sides tocreate hinge for bear trap and supply wit....
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Objectives
Presented with a customer barrier to gaining secondary siting of palletised stock of small-pack (540 cases per pallet) NPD we were challenged to provide a shop-able solution to execute palletised stock of small-pack NPD. Making a pallet shop-able would overcome the customer barrier and gain feature ....
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Entry Title Bombay Sapphire Ultimate Gin Promotion
Category Food & Drink – Temporary Display
Company Name
Client Company Name Bacardi-Martini Limited
Entry Number 04-005
Year Entered 2015
Target Environment
Grocery retailer Sainsbury’s was the target environment for this gift with purchase (GWP) on shelf promotion.
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Materials
The on shelf Sainsbury’s in-line plinth display (ILP) was constructed from vac formed 1.5mm High Impact Polystyrene screen printed to match the Bombay sapphire bottle cap blue. This was strong enough to support a full stock loading of 1 litre bottles and associated GWP Glasses. The vivid front tray ....
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Objectives
The main objective of the display was to engage the consumer and help them discover Bombay Sapphire and the GWP promotion in a highly competitive and often crowded retail environment. Incorporate graphical elements from the global advertising campaign.
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Entry Title Danone Evian Wimbledon Campaign Display
Category Food & Drink – Temporary Display
Company Name HRG UK Limited
Client Company Name Danone Waters UK & Ireland
Entry Number 04-006
Year Entered 2015
Target Environment
The displays were launched into BP Petrol Forecourts, Boots and Tesco stores. All three retail environments enjoy high footfall and satisfy the on-the-go market with their ready selection of bottled drinks and snacks. Because the campaign had a Wimbledon Tennis theme we majored on outlets in the are....
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Materials
Materials: EB corrugated, display board and re-board, Astroturf Print Method: UV digital Packing & Distribution: flat packed for assembly on site by client’s merchandising team Reasons for choice: small print run and 100% recyclable
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Objectives
The key overriding objective was to create an innovative front of store solution to secure the space for Evian to sell their 75cl sports cap bottles in high footfall locations within the target retail environments. The timing of the campaign was to coincide with their sponsorship of the Wimbledon Te....
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Entry Title Denny - bring on the sausage
Category Food & Drink – Temporary Display
Company Name Irish International BBDO
Client Company Name Kerry Foods
Entry Number 04-007
Year Entered 2015
Target Environment
Denny, as Ireland’s No1 meat brand and No 3 grocery brand needed to target its biggest retailers: Tesco and SuperValu - Ireland’s largest supermarkets which together account for over 55% of total grocery sales.
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Materials
The campaign was a mix of materials like rigid pvc, display board, foamcore & paper. Overall list of deliverables: BarkersHeader BoardAisle FinShelf BarkersShelf StripsHandbillFloor VinylFloor Graphic - GIANTSide VinylSide PosterTalkers x 2 sizes x 3 typesBannersAisle Archcoffin fridge cladding
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Objectives
>Reinstate DENNY GOLD MEDAL as the tastiest, most trustworthy, Irish sausage brand and make it meaningful and famous once again>Drive Penetration by increasing consideration and driving trial +8%>Grow market value share by +5%>Deliver ambitious revenue and volume growth of 10%
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Entry Title Desperados Tesco Global Promotion
Category Food & Drink – Temporary Display
Company Name TPI - The Printed Image
Client Company Name Heineken Ireland
Entry Number 04-008
Year Entered 2015
Target Environment
The target retailer for this specific promotion was Tesco Ireland with the promotion being activated in the Off-License area in 100 accounts.
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Materials
Standard version of Floor Display Unit - The body of the unit was constructed of EB flute material, digitally printed full colour both sides on our HP 7600. This digital press enables fast and cost - effective production of large format pieces on heavy or corrugated material. Sheets were die cut and....
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Objectives
There were two main objectives of the campaign. 1.To increase desperados brand awareness in store by executing 100 floor displays in store supported by disruptive visibility and stock allocations into 100 Tesco stores. 2.To increase June’s 2014 Desperados volume versus June 2013 by 95%.
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Entry Title Doritos Football FOS Display
Category Food & Drink – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK
Entry Number 04-009
Year Entered 2015
Target Environment
The target environment was primarily grocery customers – specifically Tesco, Asda, Morrison’s and Sainsbury's. The aim of this innovative design was to create engaging in-store theatre and disrupt the shopper journey throughout the store – especially around front of store feature space. Through the ....
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Materials
Header Components- EB 175CKB/150WT To provide stand out graphics and colour impact the header was printed in a litho finish with gloss varnish. The header element was finished via a laminator, semi-auto platen and hand finishing. As this part of the Display was set up in store it was packed into an ....
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Objectives
To Leverage the sharing category sales spike to make Doritos the chosen snack for Football in May & June 2015 The brief was to create an iconic football inspired display for The Doritos Football promotion: Key objectives • Create disruptive in-store theatre and deliver ‘wow’ factor around The Dorito....
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Entry Title Easter 2015
Category Food & Drink – Temporary Display
Company Name Live & Breathe
Client Company Name Morrisons
Entry Number 04-010
Year Entered 2015
Target Environment
The campaign was activated across each of Morrisons 500+ stores, as well their convenience and online channels. While it was rolled out storewide, we put particular focus on commercially relevant categories along the customer journey. Easter is a key event for grocery retailers and competition is fi....
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Materials
Over 2,000 lines of POS were created for this campaign. We used a 4 colour print process on a variety of materials which included: •Eflute corrugated board •500mic display board •650/440/220mic Clear PVC •White easy dot vinyl •4mm white correx •500mic boxboard
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Objectives
What were the marketing objectives? 1.Create an identity for Easter within Morrisons that embodies the bright and cheerful feelings associated with spring and helps customers connect the special family occasion with the products on shelf. 2.Drive traffic to relevant categories and effectively commun....
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Entry Title Jack Daniels Floor Display
Category Food & Drink – Temporary Display
Company Name InnerWorkings Europe Limited
Client Company Name Brown Foreman
Entry Number 04-011
Year Entered 2015
Target Environment
Independent Cash & Carry’s in the London area as well as a large multiple retailer, Tesco.
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Materials
4 types of substrates were used to execute this display piece.The bonnet, rear deck sides, rear deck front & rear on EB Flute; roof, windows grill, cab mixes parts on 16mm falcon board. All printed in 4 colour, cut to shape, glued, double sided tape, buttons and edging tape to finish. The JD bottle ....
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Objectives
We were tasked with creating a brand activation piece to commemorate the celebration of the Jack Daniel’s brand’s birthday, traditionally celebrated in September each year. Brown Forman sought an impactful floor display to make the occasion standout, drive brand awareness and prompt purchase. As par....
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Entry Title Lucozade Energy Christmas Stacker
Category Food & Drink – Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name LRS
Entry Number 04-012
Year Entered 2015
Target Environment
Predominantly the ‘take home’ market, however impulse was included. The Lucozade Tree Stacker display was activated across a number of retailers across the Republic of Ireland and Northern Ireland, including Tesco’s, Spar’s, Centra’s, Gala’s, Londis, and Daybreak.
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Materials
Keeping costs to a minimum was thought to be vital, if the brand was to stand the best possible chance of delivering a healthy return on its investment from the promotion. As a result, we identified alternative materials choices to improve cost efficiencies, though not at the expense of the display’....
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Objectives
To increase value sales and market share for the Lucozade brand with key retail accounts, by raising the brand’s visibility in-store and improving category consideration during Christmas 2014 – a trading period not typically associated with energy drink consumption.
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Entry Title Morrisons Text to Win Display
Category Food & Drink – Temporary Display
Company Name Smurfit Kappa CRP
Client Company Name United Biscuits
Entry Number 04-013
Year Entered 2015
Target Environment
The targeted retail environment was the grocery channel and this display was specifically designed for Morrisons. The unit was sited at the front of store and was a full pallet display with an engaging 3D hood theatre. The main pallet part of the display was sent through the standard supply chain, w....
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Materials
The Client's brief requirement was to create a Front of Store or Foyer Display based around a full pallet footprint. The design had to take inspiration from a fairground/toy shop window theme. UB wanted an economical, easy to implement solution that would stand out in a supermarket foyer. This impac....
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Objectives
Campaign Background: McVitie's Sweeet campaign was launched in 2014 to great acclaim and results. Consumers and Shoppers were enamoured with the sweeet animals that took over their TV screens and retailer biscuit aisles. However, there was one complaint we heard from the public....."why didn't a cut....
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Entry Title Noble Foods Cage Wrap
Category Food & Drink – Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Noble Foods Group Limited
Entry Number 04-014
Year Entered 2015
Target Environment
The unit has been designed specifically for Tesco Main Estate Stores.
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Materials
- The Cage Wrap was designed using corrugated B-Flute 190Y/180K FSC3. (White Clay Top / White Kraft Reverse) - Board ordered specifically to the flat dimensions of the unit to reduce waste material. - Printed digitally on the Fuji Inca Onset S40i using low odour inks in a high gloss finish. - High q....
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Objectives
The objective was to create a shroud for a Tesco In-Store Cage, the unit had to be designed in such a way to enable to cage to still function as it should whilst creating stand-out and impulse purchasing in-store. Along with increasing the brand image it was also crucial to raise vital funds towards....
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Entry Title Premier Foods BBQ FSDU
Category Food & Drink – Temporary Display
Company Name DS Smith
Client Company Name Premier Foods
Entry Number 04-015
Year Entered 2015
Target Environment
This is a prefilled unit for Tesco Metro and Main Estate
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Materials
Six Colour screen printed E Flute base structure (E 190Y/150W) Six Colour Screen printed Folding Box Board cladding (750 MIC FBB) Plain B Flute outer and transit fittings (B 125L/125T) Polypropylene mop tray (500 MIC PP)
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Objectives
Publicise the launch of a new SKU in the Shake n Flavour seasoning range (BBQ) Promote the concept of Shake n Flavour for dusting meat before barbequing Create impact and disruption during the shopper journey to drive awareness and trial.
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Entry Title Pringles Cinema
Category Food & Drink – Temporary Display
Company Name InContrast/STI Line
Client Company Name Kellogg
Entry Number 04-016
Year Entered 2015
Target Environment
Grocery multiples in the UK (including Tesco), France, Germany, Italy, Nordics, Belgium and the Netherlands.
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Materials
Components: Pallet sides, pallet skirts, headers, poles, embellishments. Materials: All printed components created from E flute, EB flute and 1.2mm White Lined Grey Board, plus B flute for the POSM kit outers. Flexibility: the POSM was designed so that kit elements could be used alone or in combinat....
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Objectives
Background: •Pringles sales are 65% incremental to the category. •As a primarily impulse purchase, POSM is essential for driving Pringles and category sales. Campaign objectives: •Drive sales and win space at a time of year traditionally given over to confectionery. •Remind consumers that Pringles i....
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Entry Title Stella Artois Golf Buggy
Category Food & Drink – Temporary Display
Company Name SMP Group
Client Company Name AB InBev UK Limited
Entry Number 04-017
Year Entered 2015
Target Environment
The entry’s targeted retail environment was FMCG. AB InBev is one of the largest FMCG brands in the world with Stella Artois one of their biggest brands. The POS item was positioned near the front of stores across a range of Tesco stores throughout the UK. With Stella Artois’s target audience primar....
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Materials
The unit was made out of fluted material (EB). The unit went out flat with full instructions for assembly. InBev were slightly worried regarding in-store construction. In the de-briefing following the campaign every unit was assembled and there was no feedback regarding any difficulty. The display u....
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Objectives
Stella Artois – owned by InBev – are sponsors of The Open Golf Tournament. InBev approached us for ideas on POS items that tied into the game of golf and would not only achieve a high ROI, but also would capture the imagination of shoppers in a fun, innovative and memorable way, whilst showcasing th....
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Entry Title Volvic Juiced Super Mega FSDU
Category Food & Drink – Temporary Display
Company Name HRG UK Limited
Client Company Name Danone Waters UK & Ireland Ltd
Entry Number 04-018
Year Entered 2015
Target Environment
Volvic wanted to target BP Petrol Forecourts in major urban locations, such as London, Birmingham and Manchester.
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Materials
Materials: EB corrugated, display board and re-board Print Method: UV digital Packing & Distribution: flat packed for assembly on site by client’s merchandising team Reasons for choice: small print run and 100% recyclable
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Objectives
To create awareness and prompt trial and purchase in BP forecourt stores of Volvic Juiced and its two new flavour variants - Sunny Orange and Cloudy Lemonade – launched at the beginning of March 2015. The typical Volvic Juiced shopper was identified as between 24 and 44 years of age and defined as a....
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Entry Title Walkers Christmas German Market Cabin
Category Food & Drink – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK
Entry Number 04-019
Year Entered 2015
Target Environment
Targeted retail environment was grocery and super markets, Tesco, Asda and Morrison’s. PepsiCo soon realised the eye catching and unique design enabled them to also target their wholesale customers who were able to build show stopping displays within the depots. The aim was to create in-store theatr....
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Materials
The display unit had to be cost effective to produce so was made up of four components only; base unit (cabin section made up of two parts), roof section (one piece) and a base fitment (two parts). There was no gluing at all on these units; they were fixed together using a series of self-locking tab....
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Objectives
• Create in-store theatre and ‘wow’ factor at Christmas to ‘win the fight for the floor’ • Drive brand awareness on seasonally relevant products • Add some fun during this busy promotional period with Christmas spirit • Be visible & available The unit had to be very durable to withstand this busy pr....
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Entry Title Walkers Mixups FOS Display
Category Food & Drink – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK
Entry Number 04-020
Year Entered 2015
Target Environment
The target retail environment was primarily grocery customers – specifically Tesco, Asda, Morrison’s and Sainsbury's. The aim of this innovative design was to create engaging in-store theatre and disrupt the shopper journey throughout the store – especially around front of store feature space. We ne....
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Materials
Floorsticker - Easypeel Self Adhesive Paper High quality digtally printed and flat bed die cut Header Kit - EB Corrugated High quality screen print and flat bed die cut. Plastic Adam & Eve clips used to lock components together. Prefilled TRDU - BC 145WK/130WTT / Flatpack TRDU - 145WK/175LIN2 B Both....
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Objectives
A new range of family sharing mixes, which bring fun and variety everyone will love. A unique mix of flavours and textures in one bag for a whole new taste experience and even more family fun. Available in 3 product formats – Crisps, Popcorn and Snacks. The brief was to create an iconic display for ....
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