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06 -G.M & NON-FOOD - TEMPORARY DISPLAY

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Entry Title ASDA Back to School Bus
Category G.M & Non-Food - Temporary Display
Company Name DS Smith
Client Company Name ASDA
Entry Number 06-001
Year Entered 2015
Target Environment
The campaign was designed to sit in the foyer area of 185 of the larger ASDA stores
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Materials
Modular shelf units: 6 Colour screen-printed EB Flute (E 190Y/150W). Front and back panels, center panel and base wrap with wheels 4 Colour process digital printed EB Flute (E 190Y/150W). Plain B Flute outer and transit fittings (B 125L/125T). The display was designed to be modular so that different....
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Objectives
The core objective of this display was to create excitement and positive disruption as soon as customers entered the store, giving them a “one stop shop” for all of their new school term requirements.
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Entry Title Bakers Treats Range Builder
Category G.M & Non-Food - Temporary Display
Company Name InContrast/STI Line
Client Company Name Nestlé Purina PetCare
Entry Number 06-002
Year Entered 2015
Target Environment
Independent and chain pet shops.
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Materials
Solution: premium-looking semipermanent unit, made entirely from corrugate and covered with printed polyprop in key parts for longevity. Retailer fills are unpredictable: designed with a safe margin to hold up to 80kg product weight; 20kg per tray. Plinth and chassis printed 1 colour on EB flute for....
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Objectives
Branded 8-facing premium display wanted for indulgent Bakers Treats, to gain additional distribution and sales by encouraging retailers to stock the entire range. Highly visible, easily browsable and quickly refillable, with a good product capacity. To have longevity with sustainability: -act like a....
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Entry Title Berocca Tesco Hotspot
Category G.M & Non-Food - Temporary Display
Company Name StormDFX Ltd
Client Company Name Bayer
Entry Number 06-003
Year Entered 2015
Target Environment
The target retail environment for this campaign was mass market, high footfall to gain maximum exposure for the Berocca range extension. Consequently Tesco was the chosen retailer for this POS project. Our client secured a ‘hotspot’ feature within the healthcare aisle to ensure in-store activation w....
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Materials
The main body of the base tray is an EB flute construction made using 185KG / 150TW liners. Whilst this part of the tray is unprinted the liner and construction of this type of board allows for a bright white finish. All our corrugated board is FSC (Forest Stewardship Council) certified. The unit cl....
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Objectives
Berocca is not new to the UK market, however as a brand they are keen to ensure their product remain a market leader in vitamins supplements and were conscious of a slow down in the uptake of the Tropical variant. An aim of this activation was to achieve cut through and instant visibility in a busy ....
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Entry Title Burns Pet Nutrition Display Stand
Category G.M & Non-Food - Temporary Display
Company Name Arken P-O-P Limited
Client Company Name Burns Pet Nutrition
Entry Number 06-004
Year Entered 2015
Target Environment
Independent pet retailers throughout the UK
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Materials
- Injection moulded high impact styrene colour matched blue (pantone 3145c) - Extruded clear plastic poles and feet - Digitally printed display card for header - 1-colour direct screen print to trays
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Objectives
- Burns Pet Nutrition required a temporary display to promote their dry pet food range for a period of 4 weeks which needed to be robust enough to hold up to their large 15kg bags of dry pet food (previous card displays had collapsed under the weight). - The display needed to be lightweight enough s....
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Entry Title Felix Twists Launch
Category G.M & Non-Food - Temporary Display
Company Name InContrast/STI Line
Client Company Name Nestlé Purina PetCare
Entry Number 06-005
Year Entered 2015
Target Environment
Pet stores - both independents and chains. Agreed at buyer level for chains, otherwise agreed with each store individually by the Business Development Managers.
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Materials
Constructed entirely from 4c litho printed E flute for premium finish with cost efficient material sourcing. Top section and twisted base were preattached using a hinge to simplify assembly and still allow to be packed totally flat into small B flute outer. The body takes 18 hooks, 6 each on 3 sides....
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Objectives
Create a display in keeping with Felix brand values for the launch of new Felix Twists. Encourage secondary placement by retailers. Raise shopper awareness of the new product. Present the range clearly, so that shoppers appreciate the different varieties that are available.
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Entry Title Kleenex Camper Van 2014
Category G.M & Non-Food - Temporary Display
Company Name The Delta Group
Client Company Name Kimberly Clark
Entry Number 06-006
Year Entered 2015
Target Environment
The Tesco and Asda Supermarket environments, in support of the Kleenex Summer 2014 campaign. We were to transform the store foyer area for a 4-week period.
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Materials
The POS was manufactured and implemented by The Delta Group. In total, 400 Camper Vans were produced and ordered store specifically according to the store format, with branded 'number plates'. List of material used: - Corrugated EB Flute - 170gsm Paper - 2000mic Display Board - 440mic Clear PVC - B ....
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Objectives
Due to the seasonality of the facial tissue category, traffic to the aisle decreases during the summer months. A key aim was therefore to engage retail partners to secure additional feature space and display to disrupt, engage and convert shoppers to purchase during the summer. To deliver the consum....
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Entry Title Purina Win a Van
Category G.M & Non-Food - Temporary Display
Company Name InContrast/STI Line
Client Company Name Promotion Line
Entry Number 06-007
Year Entered 2015
Target Environment
Cash & Carry depots
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Materials
The main influences over the van construction and materials were transport, ease of assembly, flexibility and cost: •Needed to look like a van but be quick to assemble into a two-pallet display, so all the van’s key features were created using profiles instead of extra 3D embellishments. Resulted in....
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Objectives
•Drive awareness and sales of the Felix brand in depot •Promote new convenience club website via URN-stickered packs & header; drive retailers to website for chance to win a van •Van-shaped displays might not be a new concept, but the nature of the promotion requires it. This one needs to be clever:....
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Entry Title Waitrose Christmas 3D Houses
Category G.M & Non-Food - Temporary Display
Company Name Kolorcraft Limited
Client Company Name Waitrose Limited
Entry Number 06-008
Year Entered 2015
Target Environment
The entry appeared in Waitrose stores nationwide, targeted at supermarket shoppers. The entry needed to maintain a high quality feel to appeal to the mid to high socio-economic groups that Waitrose target. Existing shoppers were key, as well as aiming to attract new shoppers in store. The entry was ....
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Materials
These were printed using the Inca S40 flat-bed digital press and were constructed using a combination of corrugated board, 2000mic display board and 500mic boxboard.
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Objectives
One of the main marketing objectives of the overall Christmas campaign was to achieve a strong Christmas presence that greets the customer at the front of store, implanting ideas of Christmas and home into their minds and driving sales of Christmas products, while reinforcing the association with hi....
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Entry Title Waitrose Christmas Self Checkout Reindeer
Category G.M & Non-Food - Temporary Display
Company Name Kolorcraft Limited
Client Company Name Waitrose Limited
Entry Number 06-009
Year Entered 2015
Target Environment
The entry appeared in Waitrose stores nationwide, targeted at supermarket shoppers. There was a lot of focus at the front of store and Waitrose wanted to introduce some theatre at the end of the customer journey, to encourage repeat custom and broader shopping. While the attended checkouts are merch....
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Materials
These were printed using the Inca S40 flat-bed digital press and were constructed using corrugated board.
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Objectives
With a lot of Christmas focus at the front of store, it was important to continue the theme, guiding the shopper journey. With increasing use of self-checkouts, it was important to bring a Christmas atmosphere to the area. Self-checkout users are generally convenience shoppers with smaller shops; th....
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Entry Title Waitrose Christmas Welcome Desk Display
Category G.M & Non-Food - Temporary Display
Company Name Kolorcraft Limited
Client Company Name Waitrose Limited
Entry Number 06-010
Year Entered 2015
Target Environment
The entry appeared in Waitrose stores nationwide, targeted at supermarket shoppers. The entry needed to maintain a high quality feel to appeal to the mid to high socio-economic groups that Waitrose target. Existing shoppers were key, as well as aiming to attract new shoppers in store. The entry was ....
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Materials
These were litho printed on a KBA large format litho press and were constructed using a combination of art paper mounted to grey board, boxboard and display board.
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Objectives
A key marketing objective was to increase the positive association between the brand and Christmas, especially as the customer enters the store. As part of the wider campaign, the Christmas brand association aimed to increase footfall and spending habits, in particular to increase the frequency of c....
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Entry Title Waitrose Merry Christmas Hanger
Category G.M & Non-Food - Temporary Display
Company Name Kolorcraft Limited
Client Company Name Waitrose Limited
Entry Number 06-011
Year Entered 2015
Target Environment
The entry appeared in Waitrose stores nationwide, targeted at supermarket shoppers. The entry needed to maintain a high quality feel to appeal to the mid to high socio-economic groups that Waitrose target. Existing shoppers were key, as well as aiming to attract new shoppers in store. The entry was ....
[More]

Materials
These were printed using both Inca S40 flat-bed digital press and KBA large format litho and were constructed using a combination of corrugated board and art paper mounted to grey board.
[More]

Objectives
One of the main marketing objectives of the overall Christmas campaign was to achieve a strong Christmas presence that greets the customer at the front of store, implanting ideas of Christmas and home into their minds and driving sales of Christmas products, while reinforcing the association with hi....
[More]