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07 -CONFECTIONERY – TEMPORARY DISPLAY

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Entry Title Galaxy Style Exchange
Category Confectionery – Temporary Display
Company Name Irish International BBDO
Client Company Name Mars Ireland
Entry Number 07-001
Year Entered 2015
Target Environment
Local Irish convenience stores – specifically the Centra, Spar, SuperValu and Dunnes Stores chains. These stores are a crucial battleground in the Irish confectionery market with multiple brands seeking the attention of on-the-go shoppers.
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Materials
All elements were printed digitally using full colour process while materials included 3mm Foamex PVC, EB Flute and Kappa Foam board. All elements were flat packed for ease of transport and erection across a variety of store formats.
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Objectives
>Maximise penetration of Galaxy chocolate >Drive growth within category of 6% within 3 years >Stay top of mind with target audience of 18-25 year old style-savvy Irish women >Continue to drive brand affinity between Irish women and Galaxy chocolate as a smoother, more sophisticated every day chocola....
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Entry Title KitKat Toffee Treat 3D Pallet
Category Confectionery – Temporary Display
Company Name InContrast/STI Line
Client Company Name Nestlé UK
Entry Number 07-002
Year Entered 2015
Target Environment
Cash & carry, including Bestway, Batleys and Parfetts.
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Materials
As little material as possible was used, to keep costs down: just one large format sheet of EB flute printed in 4c high quality digital print, with spot UV varnish for added standout. Yet maximum impact was created by this style of pallet display, which assembled entirely from the front and used 3D ....
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Objectives
KitKat is a strongly impulse purchase in convenience and independent stores, so the best place to start driving distribution for a successful limited edition is within cash & carry. The POS needs to catch retailer attention and drive awareness of new flavour variant KitKat Toffee Treat, but should r....
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Entry Title Lindt Christmas Advent Calendar
Category Confectionery – Temporary Display
Company Name Once Upon a Time
Client Company Name Lindt & Sprungli
Entry Number 07-003
Year Entered 2015
Target Environment
Front of store space in 88 sites
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Materials
Giant Advent Calendar: 185kg 150kk EB Flute. Calendar assembled with hot melt glue and screw snap rivets. Velcro dots attached to 12x windows at the front of the Advent Calendar to allow the windows to open and close A5 Strut Cards: 2000mic DISPLAYBOARD, strut fixed to back of card and packed with C....
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Objectives
To deliver true premium stand out and sell high volume in a cluttered shopping environment, competing with hundreds of other brands all shouting value. To produce an engaging display that shoppers can interact with and support the build of Lindt brand equity To create a display that has a simple str....
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Entry Title Lindt Lindor Franchise FSDU
Category Confectionery – Temporary Display
Company Name DS Smith
Client Company Name Lindt and Sprungli
Entry Number 07-004
Year Entered 2015
Target Environment
This is a flatpacked unit for deployment in any channel where tactical opportunities arise. It is designed to be space efficient and suitable for main estate or small format stores
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Materials
Six Colour screen printed EB Flute internal structure (EB 190Y/150W) Six Colour Screen printed Folding Box Board cladding (750 MIC FBB) Plain B Flute outer and transit fittings (B 125L/125T) Polypropylene mop tray (500 MIC PP)
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Objectives
Take advantage of late opportunities in a wide variety of retail environments. The unit must be flexible enough for use in wide range of situations: Provide a sales platform for the entire Lindor product range and a variety of potential stock load combinations. To clearly signpost the Lindor Brand
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Entry Title Nestle Boxed Choc fsdu
Category Confectionery – Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Nestle
Entry Number 07-005
Year Entered 2015
Target Environment
Key multiple Irish grocery retailer accounts, general merchandise retailers, and department stores. For example, Dunnes stores.
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Materials
The display was designed and manufactured out of EB-flute, allowing for a high quality print with a lightweight, but very strong construction. Easy to transport, assemble and recycle and the end of the promotion it was the natural choice. Because the unit would be supporting heavy product, we reinfo....
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Objectives
As the lifeblood of Nestlé’s boxed chocolate brands retail success, the brand’s in-store objective was to maximise visibility and sales opportunities during two key upcoming gifting occasions – Valentine’s & Mother’s Day,
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Entry Title NutriGrain Cycling InStore Theatre
Category Confectionery – Temporary Display
Company Name Lighthouse Display International Limited
Client Company Name Kellogg's
Entry Number 07-006
Year Entered 2015
Target Environment
Major UK Retailers
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Materials
The materials used during the production were as follows: Main unit which included two product bins and the cycling Nutri-Grain header - EB Flute Finish Line - 770 mic CG Polyprop The production process required 4 colour screen print plus machine varnish onto EB Flute. Crease, Fold, Die Cut and part....
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Objectives
Cycling is the fastest growing sport in the UK with 1/3 of all adults regularly cycling, consumer research showed that participation and interest in cycling was particularly significant with our busy & active Nutri-Grain consumers. This POS unit was created to tap into this insight in order to link ....
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Entry Title TESCO Christmas Campaign
Category Confectionery – Temporary Display
Company Name SMP Group
Client Company Name Tesco Stores Limited
Entry Number 07-007
Year Entered 2015
Target Environment
The entry’s targeted retail environment was FMCG. This design was implemented in Tesco stores in the Grocery Seasonal Aisle at Christmas, which was focused on confectionary brands. The design was also implemented in the confectionary aisle in Tesco stores.
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Materials
Materials used: - Main Frame – E Flute corrugated - Header – Envirolite - Base – 1250 mic Display Board Construction: - Main Frame - Glued as part of the finishing process at one edge, so that no taping was required in-store. - Header - Die cut to shape only, with tabs that hooked into the frame. No....
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Objectives
The Mod Frame was designed for three specific brands (Cadbury/Ferrero Rocher/Quality Street). It was situated predominantly in the Grocery Seasonal Aisle at Christmas, which has one of the highest footfall areas in a Tesco store, which in turn generates some of the highest sales figures in-store. Du....
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Entry Title Walkers Do Us A Flavour
Category Confectionery – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK
Entry Number 07-008
Year Entered 2015
Target Environment
The targeted retail environments were multiple retail environments which included: • Independents • Convenience • Wholesale • Grocery main estate and locals • Retailers in travel locations/Services The display was designed to be sited in ‘food on the go’ areas or other impulse locations around the s....
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Materials
The display is a corrugated cardboard construction produced using a 180KEMI/200T E Flute, high quality post print flexo, printed using five colours with a water based gloss varnish. Automatic die cutting on all components and automatic gluing utilised on glued components. Finished goods are backhaul....
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Objectives
Aim: • Walkers biggest ever flavour competition - Phase 2 of their ‘Do Us A Flavour’ Campaign 2014 • 6 finalist flavours launched a public vote on favourite flavour and someone wins a million. Biggest ever prize giveaway! • 95% Britons see TV advert and PR campaign – Biggest ever Walkers above the l....
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Entry Title Walkers Lunch Corrugated Chiller Basket
Category Confectionery – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name PepsiCo UK
Entry Number 07-009
Year Entered 2015
Target Environment
The targeted retail environments were multiple impulse stores, independent outlets, wholesale and retailers in travel locations targeting front of store chillers in ‘take home’ and ‘food to go’ areas. The baskets were sited across 4000 retail outlets. The new solution enabled the product range to be....
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Materials
These displays were litho printed four colour process (CMYK) using water based inks, printed on to 210gsm paper, providing a high quality print finish. This was laminated onto SF150WT B flute corrugated board, giving the strength required to the structure; the material used is 100% recyclable. The u....
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Objectives
The objective of this project was to review a previous Walkers chiller basket design, and design a temporary solution that would last up to a two month period in store and be cost effective to produce to meet Walkers budget for the campaign. The previous display was classed as a permanent piece of k....
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