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08 -HOME & GARDEN

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Entry Title 3M – Command Homebase Slimline FSDU
Category Home & Garden
Company Name Smurfit Kappa Display UK
Client Company Name 3M
Entry Number 08-001
Year Entered 2015
Target Environment
This in store promotion went live with 3M’s new ‘Whole Wall of Possibilities’ TV advertising campaign to help increase the Command brand’s presence at till points across the whole Homebase estate. The aim of the display was to link in to the theme of the advert and promote the strap-line ‘A whole wa....
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Materials
The 305 displays were digitally printed four colour process (CMYK) using water based inks, printed directly on to 190A/150W EB corrugated board, giving strength to the structure. Each unit included 16 x 200mm Capacity hooks made from a strong glass fibre reinforced nylon to hold the products. Swing ....
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Objectives
Customer Brief:Last year (2014) Homebase cut down on all of their secondary units in store due to a new initiative.We needed to come up with a great new design that was different and fitted with Homebase brand image to fit in there store for a chance to win the space.After pitching potential designs....
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Entry Title Bosch product launch standee
Category Home & Garden
Company Name Kolorcraft Limited
Client Company Name Wickes Building Supplies Ltd
Entry Number 08-002
Year Entered 2015
Target Environment
The entry was displayed in Wickes stores nationwide, targeted at home DIY and trade customers. The entry needed to have an immediate stand out appeal as it was advertising the launch of an important new brand within Wickes
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Materials
The display was digitally printed on a Durst 1030 flatbed printer and was constructed using a combination of corrugated board for the main body and mirror board for the drill bit. The offer panel was designed to be changeable and fixed to the drill handle using Velcro.
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Objectives
Wickes are integrating more brands within their stores to sit alongside their own product ranges. Bosch were seen as a major brand to launch in-store and therefore a unique stand out display was needed that was immediately recognisable, grabbing customers attentions and focusing them firstly on the ....
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Entry Title Cuprinol Shades Cardboard End Unit
Category Home & Garden
Company Name Cirka Creative Ltd
Client Company Name Akzo Nobel
Entry Number 08-003
Year Entered 2015
Target Environment
National DIY retailer Homebase
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Materials
Digitally printed & die cut/creased 10mm kappaplast back panel & front arch 2000mic display board side panels 190y/150d E flute corrugated arch rails 190y/150d NE flute corrugated columns 5mm foam centred board on shelf interlocking graphic panels & pots 220mic matt white PVC shelf strips 400mic mat....
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Objectives
To deliver category leadership by developing category driving ends. The objective was to disrupt shoppers with a colourful and engaging end that clearly communicates colour with a compelling call to action, ‘Colour Your Garden with Cuprinol Garden Shades’. Akzo also wanted the end to have depth in s....
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Entry Title Dulux Cardboard on Shelf Display
Category Home & Garden
Company Name Cirka Creative Ltd
Client Company Name Akzo Nobel
Entry Number 08-004
Year Entered 2015
Target Environment
DIY Retailers including Homebase
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Materials
Digitally printed and CAD cut to shape Back board - 5mm foam centred board Front plinth, stand off & wedge - 190Y/150D NE Flute Wedge internal fitments - 150k/150t EB Flute MDF, primed and spray painted with 15 Travel in Colour paints and then each digitally printed with paint name Clear PETG CNC cu....
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Objectives
Background and context to TIC, (The Why/Because) Increasing market share by ensuring shoppers who aren’t confident and often drop out of the decorating cycle know there is a contemporary paint range for them that will deliver their ideal look and make decorating simple. To do this and in response to....
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Entry Title Dulux Metal On Shelf Display
Category Home & Garden
Company Name Cirka Creative Ltd
Client Company Name Akzo Nobel
Entry Number 08-005
Year Entered 2015
Target Environment
DIY Retailers including B&Q, Homebase, The Range, Leekes
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Materials
Rolled Steel base, and back Panel, Lasered and formed to produce a curved plinth. Wrapped in a DTM printed PVC vinyl. Bespoke Gravity feed metal tester trays (removable) and routered MDF painted Mosaic Chips fitted to a removable metal back panel. Back Panel included removable Pillars with DTM Print....
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Objectives
Background and context to TIC, (The Why/Because) Increasing market share by ensuring shoppers who aren’t confident and often drop out of the decorating cycle know there is a contemporary paint range for them that will deliver their ideal look and make decorating simple. To do this and in response to....
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Entry Title Get out and grow
Category Home & Garden
Company Name Live & Breathe
Client Company Name Wyevale Garden Centres
Entry Number 08-006
Year Entered 2015
Target Environment
The entered campaign was designed for rollout across Wyevale Garden Centres' 147 nationwide sites – the customers of which vary vastly in terms of age and lifestyle, and range from novice to expert gardeners. The busy, ever-changing nature of these large retail spaces required a high-impact campaign....
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Materials
We executed the campaign across a range of existing and bespoke merchandising displays, which were economically efficient yet incredibly effective use of space and material. Due to the campaign’s transient yet extensive nature, we used a variety of board types – polyprop, poster board, display board....
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Objectives
For the brand: Last year marked the rebrand of the entire Wyevale Garden Centres estate – and this campaign was the first in a number of those to be renewed or created under the new identity. While it was autonomous in its objectives, this campaign crucially needed to deliver the brand’s new Joyful ....
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Entry Title Karcher Pressure Washer Aisle
Category Home & Garden
Company Name Octopos Limited
Client Company Name Kärcher (U.K.) Ltd
Entry Number 08-007
Year Entered 2015
Target Environment
A display solution exclusively designed to be sited in B&Q stores nationwide, where shopper navigation and product education is to be improved.
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Materials
- Powder Coated 1.6mm Mild Steel Sheet (Fabricated) - Info point and header -Magnetic Printed Graphic - Info point, logo graphic and shelf edge strip -5mm Foamex - Header panel and accessories info panel) -Extruded PETG - EPOS strips - 450gsm PVC sheet with brass eyelets – Banners
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Objectives
1.To effectively ‘own’ the pressure washer category through prominent Karcher branding. 2.Display to drive footfall into pressure washer aisle and ultimately increase product sales. 3.Particular focus to be placed on increasing accessory sales. 4.Solution should effectively communicate key product i....
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Entry Title Kärcher Watering category for Homebase
Category Home & Garden
Company Name Blueshoes Ltd
Client Company Name Kärcher (U.K.) Ltd.
Entry Number 08-008
Year Entered 2015
Target Environment
Homebase – Home improvement and Garden centers
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Materials
Laser cut and fabricated mild sheet steel, powered coated white for durability. 10mm white foamex – directly printed PVC updateable graphic lens Premium artificial grass.
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Objectives
Watering is a new category for Karcher and a category heavily dominated by another brand . Karcher wanted to enter the category in a confident way – to become leaders , to leverage on their brands German engineering and innovation, but also reflect a more caring and understanding stance with the sho....
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Entry Title Karcher Window Vac Bay Homebase
Category Home & Garden
Company Name Octopos Limited
Client Company Name Kärcher (U.K.) Ltd
Entry Number 08-009
Year Entered 2015
Target Environment
A 1 metre Window Vac display solution exclusively designed to be sited in Homebase stores nationwide.
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Materials
- Powder Coated 1.2mm Mild Steel Sheet - (main unit structure including base shelf, demo panel and demo model holders) - Magnetic Vinyl’s - (info point) - 5mm Foamex - (printed back panel, top/middle/base shelf inserts) - PETG - (info point holder, EPOS ticket strip) - Digitally printed 200gsm paper....
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Objectives
Karcher were looking for us to create a display, that would hold a range of their window vacs along with their accessories, not only having stock but also had demo models that could be tested in store. The unit was developed to fix into Homebase’s existing perimeter system, so it could easily be ins....
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Entry Title Wilko Paint Category Refresh
Category Home & Garden
Company Name Lick Creative
Client Company Name Wilko
Entry Number 08-010
Year Entered 2015
Target Environment
The high-street home retail environment – quite a saturated market with a number of powerful players differentiating on price and customer experience.
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Materials
The panels used a combination of both print and permanent materials. 1. Print120 different items were produced to suit 8 different mod combinations in-store. All elements were printed in Walthamstow, and finished, collated and packed in Waltham Cross. Additional design/ artwork consideration had to ....
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Objectives
Paint is the iconic range that drives additional purchases within the Decorating category in Wilko stores. The key objective for Wilko in 2015 and beyond is to ensure that they reinforce their own brand paint tradition and trust, giving their customers outstanding paint quality at affordable value-f....
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