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10 -COSMETICS, BEAUTY, HAIR & FRAGRANCE - PERMANENT DISPLAY

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Entry Title Braun Series 9 Deluxe Glorifier
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Display Plan Limited
Client Company Name Braun GBU P&G Int. Operations S.A
Entry Number 10-001
Year Entered 2015
Target Environment
The display is targeted at the following environments •Department stores – beauty concessions •Braun Shop in Shop environments •Travel Retail •Duty Free airports •Electronic superstores •Pharmacy
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Materials
The Display is a counter top unit / on shelf display made up of the following; 1. We wanted to take the concept of moving parts to a different level and in a permanent way. We wanted to be the first to bring a shaver to life at large scale in order to meet the brand objectives. 2. The market needed ....
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Objectives
Braun wanted to build on its successful Series 5 and 7 shavers by launching its latest top of the range Series 9 shaver, the world’s most efficient and comfortable shaver, into the global market. The display needed to clearly communicate and dramatise the features and benefits of the new Series 9 sh....
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Entry Title I Heart Cosmetic Inners
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Medichem
Entry Number 10-002
Year Entered 2015
Target Environment
The unit was designed to showcase and promote the new brand I Heart Makeup in Superdrug stores nationwide. It is sold exclusively in Superdrug stores throughout the UK.
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Materials
•MDF •Acrylic •Pet G •Metal •LED’s •Print
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Objectives
- The display needed to portray a young and edgy vibe and stand out in store. - The display needed to hold and merchandise an extensive product range, showing off the bright unique packaging. - The display needed to be cost effective and come in on budget of £1000.
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Entry Title Make Up Gallery display Stand
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Fastrak Retail (UK) Ltd
Client Company Name LF Beauty UK Ltd
Entry Number 10-003
Year Entered 2015
Target Environment
The entry's targeted is multi location fixed price retailer
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Materials
MATERIALS: -Mild Steel (Powder coated) -General purpose polystyrene -Polypropylene -ABS Injection Moulding Grade -Edge Glow Acyrlic -PETG -ABS Extrusion Grade -Plastic injection moulding -Plastic fabrication CNC Cutting and line bending -Plastic Extrusion -Paper -Neodymium Magnets PROCESSES: -Inject....
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Objectives
The principle marketing objectives were as follows: -To create a bespoke self selection cosmetics display to facilitate the launch of a new range of cosmetic product for fixed price retail which is a new category in this retail space -The unit brief included a requirement that it be easily updated a....
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Entry Title Makeup Revolution Cosmetic Inners
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Medichem
Entry Number 10-004
Year Entered 2015
Target Environment
The unit was designed to showcase and promote the new brand “Makeup Revolution” in Superdrug stores nationwide. It is sold exclusively in Superdrug stores in the UK.
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Materials
•MDF; Acrylic; PETG; Metalwork •Foil and digital print
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Objectives
•It was essential that the display was able to accommodate the brand’s extensive product range which included over 200 Sku’s and also be easy for store staff to merchandise. •The display needed to be easy for the Superdrug shopper to browse, select and purchase, and enable the different makeup categ....
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Entry Title Nivea Sun Care Display
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Willson & Brown
Client Company Name Beiersdorf UK Ltd
Entry Number 10-005
Year Entered 2015
Target Environment
The Sun Care unit was introduced to Wilko, Tesco and Dunnes. Rest of the ordered displays will be implemented in the summer season, with dedicated place in main aisles. Wilko 250 units Tesco 50 units Dunnes 100 units Modern trade channel consumer is typically younger than average and 1/3 of consumer....
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Materials
• Measurements: W: 550 x D: 385 x H: 1650 mm • 3 usable shelves • Shelves and connectors: injection moulded plastic • Transparent plastic tray on each shelf with nests for products (for better product stability) • Metal construction (that runs through the centre of the display) • Top part: thermofor....
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Objectives
Sun care is a serious issue for all and the protection message is key to the NIVEA Sun brand proposition. NIVEA Sun appeals to, and is used by men, women and children with quality products to meet all needs. The brand also aims to bring fun to the market through recognizing situations when sun care ....
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Entry Title Nivea Sun Permanent Display Boots
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 10-006
Year Entered 2015
Target Environment
Nivea Sun as a brand has a huge focus on education around safety in the sun. Many shopper choose Boots for the holiday health and beauty products and so Beiesdorf felt they would maximise feature space and exposure to a large and relevant shopper if they sited their Nivea Sun POS display within the ....
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Materials
Trays are vacuum formed from 1.5mm HIPS. We used a stock blue colour for the base but to get a genuine sandy look and feel to the trays inserts we mixed sand into a pantone colour ink and screen printing onto white HIPS. This process was developed and tested to ensure that the sand had a consistent ....
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Objectives
The two main marketing objectives were as follows: 1.To drive education across the wider Nivea Sun range for a period of 6 months and grow awareness of the repertoire of products available in different franchises. 2.To create a permanent solution to suncare across multiple shelves that shoppers will....
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Entry Title Nivea Sun Permanent Display Tesco
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 10-007
Year Entered 2015
Target Environment
As Nivea, a Beiersdorf brand, is a mass market brand and the number one choice for families, it was important to select a family focused retail environment for this project. With Tesco being the grocery retailer with the largest number of stores and offering other family friendly associated category....
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Materials
For the main tray and the lunchbox we used 2mm HIPS to ensure the stability and durability of the unit would last the entire summer season in store. Due to the height of the lunchbox we needed this also as any other thinner material would have stretched too much. For the sticker graphics we used 4 c....
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Objectives
There were two main marketing objectives for this project. Firstly our client wanted to drive education for the Nivea Sun Kids range in a family focused, fun and engaging way. To encourage parents to become valued customers Nivea wanted to provide to uneducated shopper with the appropriate knowledge....
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Entry Title Soap and Glory Cosmetics Thailand
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Havelock Europa plc
Client Company Name Boots International
Entry Number 10-008
Year Entered 2015
Target Environment
The targeted retail environment is Boots’ estate in Thailand which comprises 260 stores throughout the country. The creation of the ASEAN Economic Community by the end of 2015, establishing a common market throughout South East Asia, opens up significant future opportunities for retailers. Walgreens....
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Materials
Injection moulded plastic MDF colour core gloss laminated Aluminium extrusions LED strip lighting Frosted acrylic shelves Mirrored acrylic Magnetic signage Vinyl signage
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Objectives
•To create a unit which would facilitate the introduction of Soap & Glory cosmetics into the Thai market in July 2014. •To ensure that the unit reflects the fact that Soap & Glory is a premium brand (with the same pricing as Boots No7), whilst retaining the brand’s playful image. •To create strong v....
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Entry Title Superdrug New Style Cosmetics Carcass
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name A S Watson T/A Superdrug Stores
Entry Number 10-009
Year Entered 2015
Target Environment
Superdrug Health and Beauty Studios
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Materials
- Timber, from sustainable forests - LED's reducing power consumption and maintenance costs - One colour print, limiting use of inks and direct print to substrates - Plastic fabrication for channels and diffusers (some using reground plastic)
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Objectives
Superdrug’s vision was to reposition itself as a destination store for the shopper looking for quality, yet value cosmetics. A new store concept was created called the 'Beauty Studio', within which the cosmetics area was to be completely revamped. The brief was to design a new outer cosmetics carcas....
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Entry Title Superdrug Shelf On Shelf Unit
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name HL Display (UK) Ltd
Client Company Name A.S. Watson Health & Beauty UK Ltd
Entry Number 10-010
Year Entered 2015
Target Environment
The Shelf On Shelf display was to be positioned within the hair colourants aisle in mid-floor gondola Superdrug stores across the UK.
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Materials
Heat bend and welded (4x10 rivets) mild steel, which were powder coated in RAL 9016. Attached along the shelf edge was a DBR30 datastrip for the placement of price ticket strips. The display fixed to each shelf bay by using the soft bend tabs at the rear.
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Objectives
A.S. Watson understands that to its customers, the depth of shades available within its range of hair colourants is the most important aspect for them when shopping this fixture in Superdrug stores. Superdrug already gives customers a wide choice of brands, however A.S. Watson wanted to act on this ....
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