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11 -COSMETICS, BEAUTY, HAIR & FRAGRANCE - TEMPORARY DISPLAY

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Entry Title Benefit Cosmetics - They're Real
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name SP Group
Client Company Name Benefit Cosmetics
Entry Number 11-001
Year Entered 2015
Target Environment
The targeted retail environment was till queues and similar, with the aim of boosting impulse buyer purchases.
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Materials
Vac FormingAcrylicsPrint
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Objectives
To build customer awareness of the Benefit brand as owning the top-selling premium mascara by connecting Benefit and ‘They're Real’ mascara in customers' minds as the look is so far apart and many would know one but not the other.
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Entry Title Berocca Mango FSDU Boots
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Bayer
Entry Number 11-002
Year Entered 2015
Target Environment
The target environment for this campaign was high street retail. Boots is a key customer for the Bayer business and more units of Berocca are sold in Boots than any other retailer in the UK so it was the obvious target for launch activation of a new Berocca flavour variant, Mango. Berocca openly tar....
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Materials
The main internal body of this shipper was produced in an EB flute material with a white facing to exposed areas. All our corrugated board is FSC (Forest Stewardship Council) certified. The unit cladding is produced out of 1250 micron display board, where we use a specially engineered display board ....
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Objectives
Berocca is not new to the UK market and as a brand they are keen to ensure their products remain market leaders in vitamins supplements. Creating new flavour variants to increase market penetration was a conscious decision on the part of the Bayer team, the new Mango variant would replace a Tropical....
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Entry Title Bourjois Lip Promotion FSDU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name
Client Company Name Bourjois UK Ltd.
Entry Number 11-003
Year Entered 2015
Target Environment
Health & Beauty retailer Boots was the target environment for this exclusive Gift with Purchase (GWP) in aisle promotion.
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Materials
The main focal point of the Bourjois promotional display was the eye catching LIP podiums. The 3D effect printed lips were cut from 1200mu WLBG board with a high gloss varnish. The main carcass of the unit was constructed using EB fluted board with 1200mu WLBG fronts, sides and shelf tops. A charact....
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Objectives
The main objective was to create an exciting and impactful FSDU that clearly highlighted the FREE offer message and expressed the lip story through colour, texture, structure and artwork.
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Entry Title Dove Rugby Ball FSU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 11-004
Year Entered 2015
Target Environment
Larger Boots stores.
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Materials
Based on a concept by N20, our design challenge was to create an unmistakable 3D rugby ball FSU that would attract rugby fans, drive interest in the competition and convert that into sales. A 2D oval shape was less likely to generate the kind of appreciation that would draw shoppers closer. The inne....
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Objectives
Bring all the excitement of the Rugby World Cup into store, engage male target shoppers with the Dove Men+Care product range as a key RWC sponsor, and convert their passion for sport into sales. Competition offer: Buy any two products for the chance to win a trip to New Zealand to support the Englan....
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Entry Title Eucerin Sun FSDU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Pivotal Retail Marketing Limited
Client Company Name Beiersdorf UK
Entry Number 11-005
Year Entered 2015
Target Environment
Independent Pharmacies
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Materials
All materials were considered based on cost, the environment and practicality. It was decided as the FSDU was only for the summer season the unit should be made from card this way it was easy for the stores to place it in their recycling bins after. As the unit had to represent a premium brand it th....
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Objectives
Eucerin a Dermo Cosmetic skin care brand wanted to launch Sun care products in to the independent Pharmacies. The range would consist of products which are designed to cover all skin types especially those with sun sensitive skin. As shelf space is always at a premium it was decided that a temporary....
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Entry Title Impulse Rock and Love Tray
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 11-006
Year Entered 2015
Target Environment
852 x Superdrug stores in UK & Ireland, for 4 weeks.
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Materials
•E flute used to shape heart and wings structure. •500mic FBB covered the chassis. •Intricate design executed only in cardboard: simple to manufacture, keeps cost down. •All visible surfaces printed 4c litho with UV varnish for extra impact. •Tiered product layout using stepped wings plus the taller....
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Objectives
Creative tray wanted for Impulse fragrance launch in Superdrug: •make shoppers aware of new Rock and Love fragrance and encourage trial•bring out the brand values, identifying with both Rock n Roll for appealing to new consumers and femininity for existing consumers •maximise stockholding and on-she....
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Entry Title Max Factor Skin Luminizer FSU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Max Factor
Entry Number 11-007
Year Entered 2015
Target Environment
High Street – Boots
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Materials
Premium quality displays present particular challenges for both structure and materials: The biggest material challenge was to recreate the gold of the Skin Luminizer bottle. Mirri board was the clear choice for the gold parts, but at the time of production Celloglass did not produce a biodegradable....
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Objectives
Max Factor’s new Skin Luminizer foundation contains light-reflecting particles to create a gorgeous, healthy glow. The launch display should drive awareness by showcasing this beautiful product, and capturing this concept of light reflection in a way that will immediately draw shopper attention. Als....
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Entry Title Nivea Fathers Day Bodycare Display
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 11-008
Year Entered 2015
Target Environment
Nivea's target retail environment was High Street – specifically Bodycare’ s top 100 stores. This environment would deliver the Nivea brand outstanding visibility in the high street of many city/town centre locations and the best possible exposure to hundreds of passing shoppers over and above those....
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Materials
All elements were produced from 1000 micron board. 1000 mic was the optimum thickness of material as it allowed for a study fixture but was light enough for the suction cups to hold in store for the duration of the promotion. All elements were digitally printed and die cut to shape.
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Objectives
The two main marketing objectives were as follows: 1.Provide a consistent high street message to passing shoppers that links with the ATL campaign throughout the World Cup 2014. 2.Increase sales in the Nivea Men range for the Father’s Day campaign.
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Entry Title Nivea ISBM Bodycare Window Display
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 11-009
Year Entered 2015
Target Environment
Nivea's target retail environment was High Street – specifically Bodycare’s top 100 stores. This environment would deliver the Nivea brand outstanding visibility in the high street of many city/town centre locations and the best possible exposure to hundreds of passing shoppers over and above those ....
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Materials
For the front panel 2000 micron was needed for the main feature due to size as it filled the window from top to bottom therefore needed to hold its structure. Larger suction cups were used to support the weight. For the curtains and hanging card 1000 micron was the optimum thickness of material for ....
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Objectives
The two main marketing objectives were as follows: 1.Expose the ISBM range at street level with strong brand consistency to the ATL campaign. 2.To explain and educate shoppers on the simple 4 step process in using the product.
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Entry Title Nivea Men ILP For Sainsburys
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 11-010
Year Entered 2015
Target Environment
Grocery – J Sainsbury’s
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Materials
The main body of the tray was entirely an E flute construction that allowed for a sturdy support due to the weight of the product. This also gave neat edges where the print is applied. Die cut to shape due to the high quantity. To recreate a folded towel 590 micron allows for material to be curved a....
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Objectives
Beiersdorf had just announced and launched its partnership with Liverpool Football Club for its Nivea Men range. To launch this news they began with a TV campaign that went out featuring 3 big name players using the Nivea Men range. However at the time there were no assets available to use to activa....
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Entry Title Nivea Q10 MG Boots
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number 11-011
Year Entered 2015
Target Environment
The target retailer environment for this campaign was centred around the profile of the shopper that being women aged between 25 & 50 that shop for premium skincare and use a range of facial skincare products. As the destination address for health and beauty the high street retailer Boots was select....
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Materials
Body -The body of the trays internal was unprinted white EB flute that allowed for a solid structure and also gave flexibility to apply printed clads around the unit. Base - The neat appearance was created with a printed base and wrapped edges. A crease was used with the grain of the E flute to prev....
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Objectives
There were 3 key objectives set by the client were as follows: 1)Support the launch of the new, exclusive to Boots, Nivea Q10 Pearls Serum and integrate it within the current Q10 face range. 2)Drive education about Q10 as a coenzyme in the skin 3)Inform consumers on the benefits of the Nivea Q10 ran....
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Entry Title TRESemmé Empress Tray
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 11-012
Year Entered 2015
Target Environment
Superdrug - blip tray promotional site.
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Materials
With a brand that is all about shine, smoothness and curves, this tray needed to reflect this – so we developed a curving structure and chose thin (600 micron) Mirri board for the cladding. This thin cladding needed precision in design and assembly, but resulted in a very clean finish in keeping wit....
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Objectives
TRESemmé Renewal is a new range focused on nourishing the scalp for soft and shiny hair. For the launch of the Renewal Hair & Scalp collection, the brief was to create a standout premium tray that would drive shopper awareness and sales. It needed to reinforce the branding, showcase key product Toni....
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