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13 -RETAIL SERVICES & STATIONERY

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Entry Title Activity Superstore Debenhams FSDU
Category Retail Services & Stationery
Company Name HL Display (UK) Ltd
Client Company Name The Activity Superstore Ltd
Entry Number 13-001
Year Entered 2015
Target Environment
Gift experience agency Activity Superstore wished to boost awareness and sales of its range within Debenhams stores. It required a free standing display unit that was to be positioned adjacent to the Gift Mat in stores over the Christmas period but moved to other areas of the stores after the festiv....
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Materials
The 4 sided display consisted of a steel base with 4 locking castors attached. The main body of the display was then produced from 5mm white HIPS which was machined, heat bent and glued together before it was attached to the base. The header that goes on the top of the display was then produced from....
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Objectives
The stand had to be impactful and highly visible so that it could effectively attract customers to the offer from a distance. Two types of stands were designed and manufactured, one with 2 sides and the other with 4, to provide Debenhams with flexibility in terms of where they could be located witho....
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Entry Title Derwent Graphik Counter Top Display
Category Retail Services & Stationery
Company Name ISI Global (In-Store Initiatives)
Client Company Name The Cumberland Pencil Company
Entry Number 13-002
Year Entered 2015
Target Environment
Derwent developed a wet media fine line pen that works similar to a watercolour pen but creates an acrylic paint effect. The pens consist of a series of Line Painters; 4 black, grey and sepia colours in 3 different thicknesses. The range also included a Line Painter in twenty colours, accompanied by....
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Materials
•Adhesives and mechanical fixings •Metalwork back panel allowing the unit to be freestanding or fixed onto a slat wall system. •Foamex graphic infill panel following the lines of the Graphik logo. •Vacuum formed base with a location for two-sized notebook, a scribble pad and two tester pens. •Acryli....
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Objectives
The aim was to create a compact unit that will fit within a limited retail space but allow the retailer to display the full range of pen thicknesses, colour variations and accessories. The display is modern, light and the materials allow the colour and variety of pens to attract the consumer’s atten....
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Entry Title Ryman Giant Cartridge Box FSDU
Category Retail Services & Stationery
Company Name Kolorcraft Limited
Client Company Name Ryman the Stationers
Entry Number 13-003
Year Entered 2015
Target Environment
The finished unit is displayed in the window of every Ryman the Stationers store throughout the UK to promote their range of ink cartridges and their monthly promotions on this product.
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Materials
Giant Cartridge Boxes - E flute Screen printed die cut hand stripped taped Strengthners 1500mic board unprinted die cut hand stripped taped Internal post E flute unprinted die cut hand stripped taped PVC Wraps 440mic clear PVC unprinted die cut hand stripped Inserts 500mic single sided boxboard lith....
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Objectives
The marketing objectives for the introduction of the 3D cartridge build were to: - Give cartridges a bigger in-store promotional presence - To communicate the breadth of our range - To provide us with a mechanic that would allow for us to promote cartridge offers in a unique way and also give us the....
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