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14 -HORECA

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Entry Title Glitter Berry - Leisure
Category HoReCa
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks Ltd
Entry Number 14-001
Year Entered 2015
Target Environment
Leisure – food-lead and wet-lead pubs, bars and clubs.
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Materials
Size: Approx 600mm x 400mm Colours: 4 colour process Material: 600mic FBB Extent: one side only Finishing: Gold Foil x 95%. Die cut to shape. Assemble unit (NO LED). Individually pack into outer x-cut folder, label & pack onto pallets Window Clings x1 kind large = 200mm sq, 4/0 (to read from the out....
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Objectives
The Glitter Berry kit was designed to support distribution of limited edition stock during the busy trading period ahead of Christmas. The POS tied into the limited edition shrink on product going into the Leisure channel, along with a comprehensive digital activation plan utilising social media pla....
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Entry Title Transforming Guest Engagement at Merlin
Category HoReCa
Company Name Adare International
Client Company Name Merlin Entertainments Group PLC.
Entry Number 14-002
Year Entered 2015
Target Environment
“I must say I had a shocking time. In the 8 hours I was there I managed to get on just 3 rides! Some had queues of over 1.5 hours! It was useless. Together with travel, ticket and food, that works out about £26 per ride – or in very specific terms, £3.46 a second!” Sarah.M commenting on a trip to Al....
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Materials
MATERIALS AND CONSTRUCTION PROCESSES Our solution is a totem product with the following features: HOUSING: A steel enclosure which is fabricated to IP65 standard (meaning it can withstand both hot and cold weather) and is powder coated in multiple colours or wrapped in a highly durable vinyl materia....
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Objectives
BACKGROUND Founded in 1999, Merlin Entertainment has 110 sector-leading attractions worldwide including Alton Towers, Chessington World of Adventures, Thorpe Park, Warwick Castle, SEA LIFE, Madame Tussauds and LEGOLAND. For the past ten years we have been its strategic marketing partner. To say that....
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