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15 -SHORT RUN, PERMANENT DISPLAY

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Entry Title Bella Freud Fragrance Harvey Nichols
Category Short Run, Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Bella Freud
Entry Number 15-001
Year Entered 2015
Target Environment
The unit was going exclusively into Harvey Nichols for a 2 week period to support the brand’s first ever Parfum launch.
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Materials
•MDF •Acrylic •Gloss Acrylic
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Objectives
Cost: As this was a brand new launch and was only for a 2 week period, it was imperative that the unit design was cost effective and kept to a strict budget. Design objectives: The display needed to be stunning and contemporary and provide the wow factor that Bella Freud needed to launch their first....
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Entry Title Boots 4m island cosmetic site
Category Short Run, Permanent Display
Company Name Diam International Limited
Client Company Name L`Oreal UK Limited
Entry Number 15-002
Year Entered 2015
Target Environment
The targeted retail environment for this project,is Boots UK , a major high street Beauty, retail & pharmacy group . The carcass was specifically designed for this chain , with strict guidelines to height , width & depth coupled to stringent electrical requirements.
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Materials
6 /12/18 Laminate white MDF for the main carcass 18mm Colour core laminate Gold sprayed ribbed acrylic header Illuminated laser cut acrylic logo`s Bandoxyl mirror gold laminate trim 5mm glass safety mirror Back sprayed 5mm glass end door for graphic area 3 mm black acrylic product holders with 3mm H....
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Objectives
The objectives of this project was to design a creative bespoke unit , specific for Boots UK stores featuring a complete different way to display cosmetics in a brand dedicated gondola style. To enhance the way in which cosmetics are displayed in the Mass market,utilising the product holders, previo....
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Entry Title Eucerin Large Cube
Category Short Run, Permanent Display
Company Name Pivotal Retail Marketing Limited
Client Company Name Beiersdorf UK
Entry Number 15-003
Year Entered 2015
Target Environment
Independent Pharmacies
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Materials
•Carcass made from white Melamine faced MDF •8mm Glass shelves•Pull out Drawers•LED Lighting•Shelf fronts – fabricated from 3mm matt acrylic
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Objectives
For the past two years Eucerin, a Dermo-cosmetic skin care brand has been working hard on increasing its distribution in to the Independent Pharmacy sector. It has been working with a number retailers increasing the profile of the Dermo Cosmetic sector and helping retailers increase their focus on h....
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Entry Title Fujifilm Instax Counter Unit
Category Short Run, Permanent Display
Company Name ISI Global (In-Store Initiatives)
Client Company Name FujiFilm UK
Entry Number 15-004
Year Entered 2015
Target Environment
Taking advantage of a high and steady footfall, Fujifilm wanted the retail environment for the Instax Counter Units to be a best-in-class consumer electronics channel. With this in mind, Dixons Travel, Heathrow Airport, Terminal 2 was the perfect location for consumers on the go, complementing the I....
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Materials
The Fujifilm Instax camera and printer unit was a 435mm High and 900mm wide free standing counter unit designed to generate supreme visual impact and inspire shopper engagement and interaction. The unit held 3 Mini 8 Instax cameras in white, blue and pink plus a live Instax Share Printer. We designe....
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Objectives
The key marketing objective was to create a memorable experience and increase market share in this category. Visually we were asked to create a unit that showcased the whole range of cameras available and demonstrate their printing capabilities of credit card sized photos. The ‘new age of instant fi....
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Entry Title Hive Active Heating: Retail launch
Category Short Run, Permanent Display
Company Name DirectionGroup Limited
Client Company Name British Gas, Connected Homes
Entry Number 15-005
Year Entered 2015
Target Environment
DSGI Concept stores trialling a new shopping category ‘Smart Homes’ – an innovation shop within shop environment in there main stores.
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Materials
DSGi “wooden butchers block shroud” •Powder coated mild steel main structure •Clear acrylic fascia •Opal graphic printed four process colour, easily updateable housed under acrylic fascia •Chased coloured LEDs showing movement of signal from device through hub, receiver and finally the thermostat to....
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Objectives
British Gas came to us with three overarching objectives. It asked us to: •Kick-start its entry into the UK connected/smarter homes category in the retail arena •Launch its first product, Hive Active Heating •Create a real ‘seeing is believing’ PoS display for Dixons Concept stores ‘Smart Homes’ inn....
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Entry Title JTI World Duty Free Display
Category Short Run, Permanent Display
Company Name Arken P-O-P Limited
Client Company Name JTI T/A Gallaher Ltd
Entry Number 15-006
Year Entered 2015
Target Environment
The unit was to be displayed in the World Wide Duty Free Environment at Larnaca Airport.
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Materials
-Various thicknesses and shades of blue and clear acrylic -LED’s -Magnets -Mirrored acrylic -Infinity Mirror concept - Rear clear acrylic panel with illumination and etched line sections - High gloss styrene base with acrylic plinth with red and white LED illumination
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Objectives
- With the lack of opportunity to advertise their brands due to government legislation across Europe’s biggest countries, JTI were keen to have an impactful signature piece in Larnaca airport that both mirrored the Silk Cut and Mayfair Brands and gave maximum stand out in the Duty Free arena. The un....
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Entry Title KitKat Summer Sounds Gondola Display
Category Short Run, Permanent Display
Company Name HRG UK Limited
Client Company Name Nestle International Travel Retail
Entry Number 15-007
Year Entered 2015
Target Environment
This retail activation was launched within travel retail shops in airports around the world. In-store locations included designated promotional spaces, airport concourses, and other high profile areas for confectionary sales. With an average of 40 minutes dwell time between security and boarding, ai....
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Materials
Large Gondola Display: Combination of steel and laminated MDF LED lighting UV digitally printed Foamex graphics and vinyl Touch-Screen TV's PIR - Infra-red motion detector sound chips and sensors The display was manufactured in the UK, fully assembled and shipped to the Netherlands for global delive....
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Objectives
As part of the 2014 Kit Kat summer campaign, Nestlé were looking for a new and dynamic way to engage with their audience within GTR. The main in-store focal point was to be a "go-to" destination display that would drive shoppers into the confectionary area and encourage dwell time and engagement wit....
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Entry Title Motorola - Moto 360 Smartwatch execution
Category Short Run, Permanent Display
Company Name Big Group Retail
Client Company Name Motorola Mobility UK
Entry Number 15-008
Year Entered 2015
Target Environment
John Lewis Partnership (JLP) Department stores. Originally approached by Motorola to run out 250 units into the P4U mobile channel, unfortunately due to the closure of the estate our brief quickly changed and we were asked to deliver a different execution into one JLP store for Oxford Street. Our te....
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Materials
Following the original unit, we were asked to produce a further 26 units to go across the JLP estate. We made some small changes to the unit, size and weight and from brief to install 26 new units were manufactured, and installed within 17 days.The main unit and top was constructed out of MDF, with ....
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Objectives
To drive consumer awareness and supporting the launch of the Moto 360 Smartwatch. To enable consumers to try on the Moto 360 Smartwatch something other competitors hadn't achieved as their products are in stores encapsulated in acrylic boxes or just 'dummy' non working units. m4 designed a 3D printe....
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Entry Title Nixon 'Watch Wave' Feature Table
Category Short Run, Permanent Display
Company Name Checkland Kindleysides
Client Company Name Nixon
Entry Number 15-009
Year Entered 2015
Target Environment
Nixon’s branded retail stores. Flagship stores have opened in: 14 Rue Froissart Paris 75003 6 Newburgh Street London W1F 7RQ NIXON'S TARGET AUDIENDE 18-35 years old. 60% male audience 40% female Urban / outdoor clients Interest in fashion. Educated
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Materials
PROTOTYPING Before production the concept was prototyped at our offices, enabling designers, clients, design development and production parties to appraise all aspects of the design concept, in terms of aesthetic, functionality and manufacture. MATERIALS BASE FRAME Cold rolled (CR4) steel finished w....
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Objectives
TO CREATE A SIGNATURE FOR THE BRAND AT RETAIL For Nixon’s retail concept we created an architectural horizon line, which is a device that lets us own any space in a simple way and becomes the canvas for the Nixon story allowing us to showcase their perspective and product in a bold, distinct way. Th....
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Entry Title Tesco Extra - Personal Electrical Live
Category Short Run, Permanent Display
Company Name Solutions Diverse Ltd
Client Company Name Tesco
Entry Number 15-010
Year Entered 2015
Target Environment
Tesco UK briefed us to design and manufacture a hands-on experience zone for Tesco customers within their personal electrical aisle's. The brief was simple, to engage both male and female shoppers in the health and beauty area's which historically are targeted mainly toward female shoppers. In order....
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Materials
The wall system units were designed to be fully compatable with the current Tesco slotted upright system. The Live product display bays (1330mm) were produced using a laser cut mild steel framework colour matched to 'Tesco White'. All elements of the display bays were produced in house. Processess a....
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Objectives
The personal electrical aisle's where these displays have been implemented historically have been row upon row of boxed products providing little or no information or draw to a specific product. In order to attract interest and drive sales prominent bright shelving units were installed with up-to 36....
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