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16 -SHORT RUN, TEMPORARY DISPLAY

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Entry Title AG BARR: Forth Rail Bridge
Category Short Run, Temporary Display
Company Name Simpson Group
Client Company Name AG BARR
Entry Number 16-001
Year Entered 2015
Target Environment
Supermarket Merchandise Display
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Materials
MATERIALS/CONSTRUCTION/PROCESSES Main Body – EB flute Header – E flute Bridge & Snowman Details – E flute Printing – Direct to surface HP7600 Finishing – Digitally cut by DCM Esko The brief was to create a merchandise display for placement within Asda and Tesco supermarkets to hold their 2ltr IRN BR....
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Objectives
The Marketing Objectives were as follows: - To create a high visual impact that drives shopper interest and sales VS. LY - To fiercely compete with other Christmas displays in a relatively overcrowded market - To fit in with the IRN BRU overall Christmas Marketing Campaign
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Entry Title BATTLEFIELD HARDLINE TRUCK
Category Short Run, Temporary Display
Company Name Nene Packaging
Client Company Name Electronic Arts
Entry Number 16-002
Year Entered 2015
Target Environment
The targeted retail environment for this POS was front of store in Tesco. The idea to build an overturned truck came from an early trailer of the computer game we were shown. This featured a vehicle chase in which the truck ended up on its roof. This got us to thinking how great it would be if we co....
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Materials
The whole truck including the pallet display in the rear was made from EB flute. Due to the size of the unit and budget costs to meet this was the perfect material for the job. The truck was digitally printed and cut on a CAD table. We built it in two parts and delivered direct to stores on our own ....
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Objectives
We are continually challenged to push the boundaries with our POS especially on high profile launches like this. It was certainly a key objective to produce something never seen like this before. The truck was used to support the midnight launches of the game in 5 Tesco stores. A more theatrical app....
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Entry Title FIFA 15 Stadium Display
Category Short Run, Temporary Display
Company Name Nene Packaging
Client Company Name Electronic Arts
Entry Number 16-003
Year Entered 2015
Target Environment
The targeted retail environment for this piece was front of store in Tesco We wanted to create a sense of theatre in store and really attract the attention of the consumer and draw them into the POS and the product.
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Materials
NE flute and display board for the main stadium. For the floor we used 2mm foamex as this is durable enough to accommodate the footfall on the display for the short time it was in store. To create the artwork we used mostly FIFA 15 assets but also had to source our own images to create the desired e....
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Objectives
Fifa is one of, if not THE biggest game launch of the year, every year. To support this, the brief was to create in store theatre and build a buzz around the game especially in stores supporting the midnight launch! With a highly anticipated launch the supporting POS had to match and we believe the ....
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Entry Title FruitShoot & MiWadi School Bus
Category Short Run, Temporary Display
Company Name OLIVER Agency
Client Company Name Britvic Ireland
Entry Number 16-004
Year Entered 2015
Target Environment
The targeted retail environment was Male & female 35 -45 and Children 4-8 in a supermarket environment.
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Materials
The Back to School bus was constructed using hexacomb board, which was held together using button clips and industrial tape. The main structure was supported by 4 Uno shelving units. The main attraction of the bus to children was that it was interactive. Children could climb in to the cab of the bus....
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Objectives
The marketing objectives were to create an interactive and innovative Point of Purchase in FMCG. 1. Market share objective for the 4 week period in dilutes was to grow by 1.8% in value share. 2. To increase value sales uplift by 32% in dilutes 3. To secure prime foyer positioning ahead of key compet....
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Entry Title FruitShoot Mini Mudder Tunnel
Category Short Run, Temporary Display
Company Name OLIVER Agency
Client Company Name Britvic Ireland
Entry Number 16-005
Year Entered 2015
Target Environment
The targeted retail environment was multiple trade in grocery drink & foods, targeting male & female 35 - 45, and children 4-12
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Materials
The brief we received was to create an interactive tunnel for FruitShoot Mini Mudder, which was to engage children and make them feel like they were participating in the activity. We achieved this by using creative and colourful graphics on the side panels, and activity like floor graphics. The main....
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Objectives
The marketing objectives were: 1. To increase Value share gain by 3.9% within the children's juice drinks market 2. To increase uplift sales by 78% 3. To bring awareness of the partnership between Fruitshoot and the Mini Mudder children's activity by incorporating a competition into the campaign and....
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Entry Title Fujifilm Harrods Window Display
Category Short Run, Temporary Display
Company Name ISI Global (In-Store Initiatives)
Client Company Name FujiFilm
Entry Number 16-006
Year Entered 2015
Target Environment
For the 3rd consecutive year, we have been appointed to undertake an innovative window display for Fujifilm. This display was part of an unveiling of Fujifilm’s latest collaboration with luxury British luggage manufacturer – Globe-Trotter, available exclusively at luxury department store, Harrods. T....
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Materials
We used 28 live X-Series cameras wrapped and 4 high quality cases to showcase Adhesives and mechanical fixings. Horseshoe fixed via wire hanging system into the window bed. Vinyl graphics 28x Fujifilm Cameras on display. 4x Globetrotter Suitcases on display. LED strips Main construction: 18mm Fire r....
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Objectives
With Globe-Trotter’s rich heritage, dating back 117 years and Fujifilm, a brand which also has an extensive heritage, it has always been about quality design, materials and craftsmanship. Our objective was to promote the sleek and elegant range of Fujifilm Globe-Trotter suitcases which allows the cl....
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Entry Title H3G Christmas Campaign 2014
Category Short Run, Temporary Display
Company Name The Delta Group
Client Company Name Three Ireland (Hutchison) Limited
Entry Number 16-007
Year Entered 2015
Target Environment
H3G wanted to compliment and communicate their Christmas offers with a unique Christmas window with a difference. For all shop merchandising and retail activity around Christmas the theme had to work alongside the ATL campaign. The H3G window space is an integral part of the retail Merchandising pla....
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Materials
The brief from the client was to fully enclose the window display which meant we had to pre-plan, pre-fabricate and mock up our display to ensure it would work across all stores having as many modular generic elements as possible but also bespoke to the different sizes and shapes of windows. Having ....
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Objectives
We were tasked with creating a Christmas campaign that would amplify the messages portrayed in the TV ad within the retail environment. The expectation of all the retail spaces was to deliver an even bigger and better "perfect surprise" . H3G needed to ensure that the retail spaces would lead within....
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Entry Title Intelligent Energy - Upp Pop-up
Category Short Run, Temporary Display
Company Name InStore
Client Company Name Intelligent Energy
Entry Number 16-008
Year Entered 2015
Target Environment
Intelligent Energy’s target retail environment was a high footfall location which was in close proximity to technology retailers who share the same target audience as the Upp product. The brand would benefit from the high numbers of tech-savvy, smartphone users and the consistent footfalls would hel....
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Materials
Instore liaised with the team at Intelligent Energy to ensure that we followed their design restrictions, and met the objectives of the Upp campaign. Materials used included: • Chipboard tongue in groove with softwood and vinyl coating • Sprayed and laminated MDF units • Powder coated steel supports....
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Objectives
Intelligent Energy had three primary objectives for their campaign, firstly to increase brand awareness prior to the official launch of the product, Upp. Secondly, to combine experiential marketing with social media marketing channels to enable consumers to engage with the brand on multiple platform....
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Entry Title KP Snacks Football Depot Kits
Category Short Run, Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name KP Snacks
Entry Number 16-009
Year Entered 2015
Target Environment
Our 15 front of depot displays, and the 69 depot activity kits for our McCoy’s, Sky Sports and Football league campaign was targeted at the cash and carry environment, and featured in numerous customers such as Bestway and Dhamecha. The 15 front of depot displays fitted within our overall Football c....
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Materials
- The KP Snacks Stadium Back Wall, Stadium Lights, TV Graphic and Standees were all designed using corrugated EB-Flute 150Y / 125D FSC3. (White Clay Top / White Top Recycled Liner) - Stadium lighting was created using a Brushed Aluminium Peregrina 305gsm FBB. - Printed digitally on the Fuji Inca Ons....
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Objectives
The main objective for this unit was to increase ROS and distribution on McCoy’s 50g Handy Packs. It was also to trial new merchandising solutions, and innovative designs. This unit was the biggest depot display to date for KP Snacks, and worked with new materials such as brushed aluminium lighting.....
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Entry Title KP Snacks McCoys Super FSDU
Category Short Run, Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name KP Snacks
Entry Number 16-010
Year Entered 2015
Target Environment
The McCoys Super FSDU went into 30 large BP forecourts for 4 weeks. It was part of the wider McCoy’s Football League and Sky Sports partnership that was also brought to life within the forecourts through other POS such as security shrouds, barkers, window posters and 185 smaller FSDUs. Within these ....
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Materials
- Main Unit designed on corrugated EB-Flute 150Y/125D FSC3. (White Clay Top / White Top Recycled Liner) - Shelves designed on corrugated E-Flute 190Y/180K. (White Clay Top/White Kraft Reverse) - Printed digitally on the Fuji Inca Onset S40i using low odour inks in a high gloss finish. - Digitally cu....
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Objectives
The main objective for this unit was to increase ROS on McCoy’s 50g Handy Packs. It was also to trial new merchandising solutions, and innovative designs. This unit was the biggest FSDU to date for KP Snacks, and worked with new items such as LED's etc.
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Entry Title M&S - Magic and Sparkle
Category Short Run, Temporary Display
Company Name SP Group
Client Company Name Marks and Spencer
Entry Number 16-011
Year Entered 2015
Target Environment
There is a “Welcome zone” located at the front of most M&S Food Halls. This is an area where a group of tables display current seasonal or promotion products in high presentable style.The POS was to interconnect with the tables utilising the structure of the table for support.
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Materials
345gsm Impact Carrier Board, BC Flute Corri, B.Brown Glitter FabricThe units were sent out to the store flat packed and built by in store operatives in location.The BC flute provided the skeletal structure to provide the shape of the Christmas tree Cone shape and brace around the table units. B.Brow....
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Objectives
To create a focal point of Christmas gifts and foods at the front entrance to the food hall to welcome & entice customers.
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Entry Title MiWadi Haunted House
Category Short Run, Temporary Display
Company Name OLIVER Agency
Client Company Name Britvic Ireland
Entry Number 16-012
Year Entered 2015
Target Environment
The targeted retail environment was Male & Female 35-45 and children 4-10. On receipt of the brief, we were tasked with designing an engaging haunted house that contained different layers that would grab the attention of children.
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Materials
The structure of the Haunted House was based around 4 Uno stands. The sides and middle panel were printed on 5mm Foamex, and secured to the uno's using plastic buttons. On either end of the displays there were 2 sound devices placed to encourage children to interact with the house by pressing spooky....
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Objectives
The marketing objectives was to grown Market share in Tesco for MiWadi by 2.9% and increase uplift sales by 48%. MiWadi had a partnership with Temple Street Children's Hospital, the objective of the Haunted House was to bring awareness to the partnership.
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Entry Title NatWest Waving Hands
Category Short Run, Temporary Display
Company Name Vista
Client Company Name NatWest
Entry Number 16-013
Year Entered 2015
Target Environment
This moving window installation was installed at NatWest Euston Road London as part of a campaign to promote fairer banking for all types of customers. Each branch had a full window display of multicoloured hands mechanically waving to each passerby to really draw attention to the bank’s window. Des....
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Materials
Site surveys were carried out at both branches to effect maximum exposure with minimum impact to the branch. Each unit (or ‘wall’) was manufactured from MDF and timber to form a back wall with top and bottom light units built in. We chose LED lighting to ensure low power consumption while maintainin....
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Objectives
NatWest want to build a better bank and so this campaign activity aims to say goodbye to unfair banking and "hello" to simpler, clearer and fairer banking. The campaign established NatWest as a friendly, customer-centric bank, which allowed us to play with the full NatWest colour palette to give the....
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Entry Title Pepsi Max Football World Cup
Category Short Run, Temporary Display
Company Name Brand Image Ireland
Client Company Name Britvic Ireland
Entry Number 16-014
Year Entered 2015
Target Environment
We were challenged to bring Pepsi Football to life in-store in manner never seen before in large multiples with foyer display areas capable of holding large multi-pallet displays. We created a bespoke shoppable foyer display in key Tesco stores that utilized Pepsi Max 6 pack cans to create tiered se....
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Materials
The free-standing framework of the display was made from Foamex, clad on both sides with 5mm Foamex. All of the additional materials (end panels, floodlights, pitchside hoarding, etc.) were also made from 5mm Foamex. All Foamex panels were covered in printed self adhesive vinyl to create the stadium....
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Objectives
Our brief, in short, was to create as much disruption with consumers as possible in a retail environment dominated by Coca-Cola’s sponsorship of the World Cup. The specific objectives were: 1. Market Share objective for the 4 week period in Carbonates was to grow by 2.2% in value share. 2. Market Sh....
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Entry Title Rock and Love Guitar FSDU
Category Short Run, Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 16-015
Year Entered 2015
Target Environment
Superdrug’s largest high street stores
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Materials
Turned our concept team’s visual into reality using EB flute for the main structure, to support the shelves without any sides to the FSDU. This was clad with 600mic folding box board to create the curves. Challenge was making this simple to produce in hand assembly and guarantee a good quality, smoo....
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Objectives
FSDU needed to play a core part in communicating a new Impulse fragrance launch in larger Superdrug stores: -raise awareness of the new Rock and Love fragrance -express the brand personality and create a unique brand touchpoint in store -attract attention in store and encourage shoppers to engage -h....
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Entry Title Viktor & Rolf Flowerbomb Pop-Up
Category Short Run, Temporary Display
Company Name Elemental Design
Client Company Name L'Oreal - Viktor & Rolf
Entry Number 16-016
Year Entered 2015
Target Environment
The high footfall department store in a fragrance department environment, where shoppers are looking to purchase festive gifts, and/or a little self-indulgent pampering. Partnering with Selfridges, offering the store an exclusive, limited edition bottle with special packaging, which tied in well wit....
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Materials
The main structure of the site was a bespoke fence, made up of tall, metal railings with decorative finials and wrought-iron gates, featuring a regal arch. These were designed by Elemental Design and then produced in their inhouse metalwork facility. Tying in with the Viktor & Rolf limited edition....
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Objectives
The Flowerbomb fragrance is about presenting and inviting women to share the Viktor & Rolf dream and personality, through theatrical engagement. The promotional site’s key objectives were to fulfil an enchanted brand experience and to reignite the magic back into Christmas for its customers, whilst ....
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Entry Title Walkers Sharing Doritos Football Display
Category Short Run, Temporary Display
Company Name Qwerty Limited
Client Company Name PepsiCo International Ltd
Entry Number 16-017
Year Entered 2015
Target Environment
Targeted Wholesale environment – Impulse Retailers –specifically East End C&C Parfetts, Blakemore, Hyperama & Dhamecha 10 depots in total. The aim of this innovative design was to create engaging in-depot theatre and disrupt the retailer as soon as they enter the Cash & Carry with 4 pallet front of ....
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Materials
The production team at Qwerty were set the challenge of making this Doritos unit really stand out from the crowd. We initially created the prototype from a combination of 2000 micron display board and e-flute. On the final production run we added EB Flute to give the frame additional support. The ....
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Objectives
Campaign Idea: Leverage the sharing category sales spike to make Doritos the chosen snack for Football in May & June 2015 The brief was to create an iconic football inspired front of Depot display which holds 4 pallets of space for The Doritos Football promotion encouraging retailers to pick up the ....
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Entry Title Wolf of Wall Street
Category Short Run, Temporary Display
Company Name Creo
Client Company Name Universal
Entry Number 16-018
Year Entered 2015
Target Environment
The standees were placed across Xtravision, hmv (Ireland), Tesco and Sainsbury’s.
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Materials
Main unit and internal supports - EB Flute Backboard - 2000 mic display board Lid and base - Fitting E flute Paper money - 60gsm All parts were printed digitally Fan standees were sent out fully assembled in an outer strapped to individual pallets.
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Objectives
The key objectives for the launch of Wolf were: - Build an innovative and rewarding benchmark launch for the category to bring excitement and fun to the grocery shopping experience - Bring consumers to the forefront of Home Entertainment – engage with eye catching POS - Celebrate the success of a fi....
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