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19 -Campaign

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Entry Title blu product rebrand
Category Campaign
Company Name Clements Retail
Client Company Name blu UK Ltd
Entry Number 19-001
Year Entered 2015
Target Environment
In March 2014, to support the product rebrand from skycig to blu e-cigarettes, a full spectrum campaign was launched incorporating route to market through multiple grocers, national and key accounts,cash and carry, convenience and CTN stores. The product range grew from 10 to 22 skus throughout the ....
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Materials
Metal Units: -Powder coated aluminium microslat profile -Silver mirroered alu-panels -5mm foamex printed frame -Removeable side panels in 3mm blue acrylic printed and magnetic tape applied -3mmm clear acrylic shelves -Eurohooks x 15 -Black acrylic header with cut out and push through logo -12v led l....
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Entry Title Cold and Flu Campaign
Category Campaign
Company Name Print and Display T/A P+D
Client Company Name Reckitt benckiser
Entry Number 19-002
Year Entered 2015
Target Environment
The entry was aimed at consumers suffering from cold an flu symptoms. The retail environment was multichannel including Grocery, Pharmacy, Convenience and garage forecourts targeting consumer through all channels. Our ‘No Appointment Necessary’ campaign aimed to educate patients on the benefits of v....
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Materials
A huge range of materials were used. The 3 x large pharmacy windows were on self adhesive vinyl. The out of home advertising materials were on a range of substrates such as 170g backlit paper and self adhesive vinyl. The in store materials included 4 x FSDUs tailored per channel Pharmacy , Large Gro....
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Entry Title Frizz Ease Forever Smooth Launch
Category Campaign
Company Name The Shopper Agency Ltd
Client Company Name Kao Brands
Entry Number 19-003
Year Entered 2015
Target Environment
The Health & Beauty category of Boots stores. POS & promotional activity occurred during the P12 trading period at Boots stores nationally, with additional high profile activity happening outside store at Boots Piccadilly, a very high footfall Boots store.
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Materials
FSDU Corrugated carcass to Boots specifications, clad in display board printed 4 colours. Supplied with epos rails and ticket strips and corrugated fillers for shelves to ensure correct product loading. Trays E flute corrugated printed 4 process digitally and pre glued to form a two tier tray with p....
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Entry Title Galaxy Style Exchange
Category Campaign
Company Name Irish International BBDO
Client Company Name Mars Ireland
Entry Number 19-004
Year Entered 2015
Target Environment
The Galaxy Style Exchange was a multi-channel nationwide marketing campaign whose aim was to build on the affinity between Galaxy chocolate and style-conscious metropolitan-minded women – that Galaxy was the smoother, more sophisticated chocolate treat of choice for them. Local Irish convenience sto....
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Materials
All elements were printed digitally using full colour process while materials included 3mm Foamex PVC, EB Flute and Kappa Foam board. All elements were flat packed for ease of transport and erection across a variety of store formats.
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Entry Title Hive Active Heating Retail Launch
Category Campaign
Company Name DirectionGroup Limited
Client Company Name British Gas, Connected Homes
Entry Number 19-005
Year Entered 2015
Target Environment
John Lewis Partnership, Dixons Concept Stores, Dixons Store Group, Maplin’s, Apple Stores, Argos, Amazon and various etailers.
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Materials
JLP •Powder coated mild steel main structure •Magnetic graphic printed 4 process colours, easily updateable •10” digital photo frame showing above the line video content and feature benefits. •Power bank to ensure iPhone was kept charged and running during store overnight power down •iPhone running ....
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Entry Title Jacks Beans Coffee Campaign
Category Campaign
Company Name HRG UK Limited
Client Company Name Smiths News
Entry Number 19-006
Year Entered 2015
Target Environment
Our Client: Smiths News The Product: A brand new Coffee On-The-Go Brand (which we created from scratch, including the naming of the brand) The target retail environment was independent convenience stores throughout the UK, with several major brands competing for shopper attention within a limited sp....
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Materials
Coffee Bar POS unit: Main construction was Powdercoated and welded stainless and mild steel in both sheet and tube form. All metal components were precision-laser-cut. Food grade plastic components were vacuum formed, laser cut and CNC’d. There was low voltage led downlighting and backlighting in th....
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Entry Title Johnson & Johnson Aveeno launch
Category Campaign
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 19-007
Year Entered 2015
Target Environment
High street pharmacy and grocery in UK and Ireland
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Materials
The campaign touchpoints were varied and bespoke to each store environment. They were produced in a multiple of mediums and substrates including: - HIPS - 1250 mic display board/ B Flute - T-shirt printing For Pharmacy retailers we used HIPS to create Counter Top Displays, and in high street outlets....
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Entry Title KitKat Summer Sounds - Campaign
Category Campaign
Company Name HRG UK Limited
Client Company Name Nestle International Travel Retail
Entry Number 19-008
Year Entered 2015
Target Environment
This Global Promotional Campaign was launched within airport travel retail environments, appearing in over 50 airports globally. In-store locations included designated promotional spaces, airport concourses, and other high profile areas for confectionery sales. With an average of 40 minutes dwell ti....
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Materials
Main Unit/FSU/DJ Booth: Combination of steel and laminated MDF LED lighting UV digitally printed Foamex graphics and vinyl Touch-Screen TV's PIR - Infra-red motion detector sound chips and sensors All items were fire-rated and approved for the environment. Supporting Campaign POS: DM Pack - to sell ....
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Entry Title Kleenex Summer Camper Van Campaign
Category Campaign
Company Name SMP Group
Client Company Name Kimberly Clark
Entry Number 19-009
Year Entered 2015
Target Environment
The Tesco and Asda Supermarket environments, in support of the Kleenex Summer 2014 campaign. We were to transform the store foyer area for a 4-week period. The POS was manufactured and implemented by The Delta Group. In total, 400 Camper Vans were produced and ordered store specifically according ....
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Materials
List of material used: - Corrugated EB Flute - 170gsm Paper - 2000mic Display Board - 440mic Clear PVC - B Flute - 440mic White PVC Processes used: - Litho printed artwork - Print mounted to board - Die cut to required shape and glued to form shape - Finishing (glue and tape) - Packing
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Entry Title NIKE Flyknit in Harrods
Category Campaign
Company Name Office Twelve
Client Company Name Nike
Entry Number 19-010
Year Entered 2015
Target Environment
This was a tiered wholesale campaign with Harrods being a pinnacle door. We also created an adaption of the campaign for Intersport HSK for an Intersport exclusive colour way.
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Materials
Steel, lacquered paracord, acrylic and graphics substrates. The key messaging of the campaign is Impossibly Light, Incredibly Strong and is all due to the single thread from which the footwear is produced. With this in mind we created high impact execution focused on the thread and the lightness of ....
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Entry Title Pass My Parcel Launch Campaign
Category Campaign
Company Name HRG UK Limited
Client Company Name Smiths News
Entry Number 19-011
Year Entered 2015
Target Environment
Smith News already serves 30,000 businesses, 7 days a week, from 36 distribution centres – making daily deliveries of newspapers and magazines. As a business within a declining market, the company have been looking to diversify and create additional revenue streams to their core business. In April 2....
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Materials
Wall flags – Outdoor PVC Pavement signs – Standard steel and rubber base Cardboard/paper – bunting/folders/printed literature etc. Online/website presence development
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Entry Title Post Office Travel Money Campaign
Category Campaign
Company Name HH Global
Client Company Name Post Office Ltd
Entry Number 19-012
Year Entered 2015
Target Environment
The target retail environment for this campaign was in selected Post Office branches, throughout the UK. As Europe’s largest retail chain and the largest financial services chain in the UK the Post Office are a trusted provider of essential services from their network of over 11,500 branches nationw....
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Materials
Travel Money information packs sent to branch: 250gsm premium wallet with crease and fold and CMYK print to both faces, containing inserts on the branch activity and schedules to keep and display Posters on staff noticeboards: Gloss A3 paper Pavement vinyls: Gloss vinyl graphic film finished with an....
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Entry Title Samsung Innovation @ Harrods
Category Campaign
Company Name Cheil Europe Limited
Client Company Name Samsung Electronics UK & Ireland
Entry Number 19-013
Year Entered 2015
Target Environment
Samsung partnered with Harrods on a 360° store takeover starting in late March and running through to August 2015. The transformation of every inch of Harrods was designed to celebrate Samsung’s long-standing commitment to cutting-edge design and innovation and to celebrate the launch of Samsung’s l....
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Materials
The main display area was constructed from dual coated sprayed MDF• Staron solid surface• Curved and coloured toughened glass• Laser cut acrylic and polycarbonate• Brushed stainless steel• Amtico flooring• LED lighting
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Entry Title Samsung John Lewis WW9000 Launch
Category Campaign
Company Name Cheil Europe Limited
Client Company Name Samsung Electronics UK & Ireland
Entry Number 19-014
Year Entered 2015
Target Environment
The WW9000 retail display was designed for the domestic appliance department within the John Lewis Partnership group stores and was deployed across 22 sites across the UK.
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Materials
The unit was manufactured from/with: • Sprayed MDF and Foamex • Stainless steel, powder-coated • Steel box section • Digitally printed adhesive matt vinyl • Fret cut acrylic • 2x Samsung Galaxy Tab 3 Construction process and method: • The unit was made up of flat and curved MDF box sections finished....
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Entry Title Samsung UHDTV execution 2014
Category Campaign
Company Name Big Group Retail
Client Company Name Samsung Electronics UK Ltd
Entry Number 19-015
Year Entered 2015
Target Environment
John Lewis Partnership (JLP) Department stores and independent electrical retailers across UK and Ireland. This covered key JLP stores and a number of large independent department stores including Selfridges. Our project consisted of the following elements; JLP Restaurant Wall JLP Escalator Wall JLP....
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Materials
JLP Restaurant Wall CNC MDF framework Printed fomex panel Split screen content running across multiple screens Assembled in store JLP Escalator Wall CNC MDF framework Printed fomex panel Split screen content running across multiple screens Assembled in store JLP Window Displays CNC machined MDF back....
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Entry Title Squash'd
Category Campaign
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Entry Number 19-016
Year Entered 2015
Target Environment
SQUASH’D – Morrisons
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Materials
Title Squashed 3 shelf fsdu Size: As per cutter guide Artwork: From Digital Artwork Files Supplied Material: E/B Flute Corrugated Board Printing: Four Colour Digital Print + UV Varnish One Colour Flood To Back Panel - Single Sided Proofing: PDF Finishing Die cut to shape and glued. 8 x Corra-Clips p....
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Entry Title TESCO Christmas Campaign
Category Campaign
Company Name SMP Group
Client Company Name Tesco Stores Limited
Entry Number 19-017
Year Entered 2015
Target Environment
The entry’s targeted retail environment was FMCG. This design was implemented in Tesco stores in the Grocery Seasonal Aisle at Christmas, which was focused on confectionary brands. The design was also implemented in the confectionary aisle in Tesco stores.
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Materials
- Main Frame – E Flute corrugated- Header – Envirolite- Base – 1250 mic Display Board- Main Frame - Glued as part of the finishing process at one edge, so that no taping was required in-store.- Header - Die cut to shape only, with tabs that hooked into the frame. No taping or finishing was required ....
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Entry Title TESCO Mothers Day Social Campaign
Category Campaign
Company Name SMP Group
Client Company Name Tesco Stores Limited
Entry Number 19-018
Year Entered 2015
Target Environment
The entry’s targeted retail environment was for all TESCO shoppers who were passing by where the campaign was taking place and who would potentially want to take home a Mother’s Day message. The display was positioned near the main entrance of each store in order to attract the most footfall and to ....
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Materials
Mother’s Day backdrop unit was printed on EE flute. Backdrop unit came with easy to read and follow assembly instructions and strengthen tabs were supplied which could be inserted or locked into slots. Speech bubbles were printed double sided on Foamex. Photography print unit was a simple CNC cut & ....
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Entry Title Tesco Valentine's Experiential Activation
Category Campaign
Company Name Field Day
Client Company Name Tesco Ltd
Entry Number 19-019
Year Entered 2015
Target Environment
•Sector - Supermarket retail •Client – Tesco •Store – Baldock Extra, Baldock, Herts •Location in store – External / car park
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Materials
1.Complete Christie 20,000 lumen digital projector system including lens, fibre optic full HD signal distribution, network connection and power cables. 1400 x 1050 resolution (80kg); 2.32 Amp single phase power suppl. 3.6 Additional Lens 4.1 Derivative Realtime media server - 3 x HD outputs 5.1 Scaf....
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Entry Title The Mr Kipling Cake Event
Category Campaign
Company Name i2c
Client Company Name Premier Foods Group
Entry Number 19-020
Year Entered 2015
Target Environment
The Mr Kipling Cake Event was created specifically to run in the Sainsbury's Supermarkets retail environment over a 3 week period during August & September 2014.
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Materials
N/A for 'Campaign' entry (campaign consisted of print, digital, video and audio media). See Q3 for full details.
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Entry Title Thomson STV Weather Integrated Campaign
Category Campaign
Company Name TUI Travel plc
Client Company Name TUI UK
Entry Number 19-021
Year Entered 2015
Target Environment
This was a dedicated campaign to support our Scottish travel shops. We targeted the windows and in store environment across Thomson’s Scottish high street travel shops, of which there were 65 at the time of the campaign launch. Thomson is part of the TUI Group.
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Materials
The window banners were constructed from 170gsm FSC Mixed Silk. They were designed to fit over the window campaign that was live at that time so that the Scottish shops didn’t require any additional hardware to display their bespoke banner. The promotional double sided A5 leaflets were produced on 1....
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Entry Title Waitrose Christmas 2014
Category Campaign
Company Name Kolorcraft Limited
Client Company Name Waitrose Limited
Entry Number 19-022
Year Entered 2015
Target Environment
The entry appeared in Waitrose stores nationwide, targeted at supermarket shoppers. The entry aimed to create a Christmas store within the normal store setting. The entry needed to maintain a high quality feel to appeal to the mid to high socio-economic groups that Waitrose target. Existing shoppers....
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Materials
Materials: 2000mic display board 170gsm paper 600mic boxboard 220mic PVC 270mic opaque artpaper Bannergrade PVC 1200mic display board Print processes: Inca KBA Jeti Finishing processes: Square cut Die cut Taped Stitched Strutted
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