SU -Sustainability Category

Entry Title Bakers Treats Range Builder Category Sustainability Category Company Name InContrast/STI Line Client Company Name Nestlé Purina PetCare Entry Number SU-001 Year Entered 2015 Target Environment Independent and chain pet shops. [More] Materials Solution: premium-looking semipermanent unit, made entirely from corrugate and covered with printed polyprop in key parts for longevity. Retailer fills are unpredictable: designed with a safe margin to hold up to 80kg product weight; 20kg per tray. Plinth and chassis printed 1 colour on EB flute for.... [More] Objectives Branded 8-facing premium display wanted for indulgent Bakers Treats, to gain additional distribution and sales by encouraging retailers to stock the entire range. Highly visible, easily browsable and quickly refillable, with a good product capacity. To have longevity with sustainability: -act like a.... [More]

Entry Title Berocca Mango FSDU Boots Category Sustainability Category Company Name StormDFX Ltd Client Company Name Bayer Entry Number SU-002 Year Entered 2015 Target Environment The target environment for this campaign was high street retail. Boots is a key customer for the Bayer business and more units of Berocca are sold in Boots than any other retailer in the UK so it was the obvious target for launch activation of a new Berocca flavour variant, Mango. Berocca openly tar.... [More] Materials The main internal body of this shipper was produced in an EB flute material with a white facing to exposed areas. All our corrugated board is FSC (Forest Stewardship Council) certified. The unit cladding is produced out of 1250 micron display board, where we use a specially engineered display board .... [More] Objectives Berocca is not new to the UK market and as a brand they are keen to ensure their products remain market leaders in vitamins supplements. Creating new flavour variants to increase market penetration was a conscious decision on the part of the Bayer team, the new Mango variant would replace a Tropical.... [More]

Entry Title Cuprinol Shades Cardboard End Unit Category Sustainability Category Company Name Cirka Creative Ltd Client Company Name Akzo Nobel Entry Number SU-003 Year Entered 2015 Target Environment National DIY retailer Homebase [More] Materials Digitally printed & die cut/creased 10mm kappaplast back panel & front arch 2000mic display board side panels 190y/150d E flute corrugated arch rails 190y/150d NE flute corrugated columns 5mm foam centred board on shelf interlocking graphic panels & pots 220mic matt white PVC shelf strips 400mic mat.... [More] Objectives To deliver category leadership by developing category driving ends. The objective was to disrupt shoppers with a colourful and engaging end that clearly communicates colour with a compelling call to action, ‘Colour Your Garden with Cuprinol Garden Shades’. Akzo also wanted the end to have depth in s.... [More]

Entry Title Nivea Fathers Day Bodycare Display Category Sustainability Category Company Name StormDFX Ltd Client Company Name Beiersdorf UK Ltd Entry Number SU-004 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Nivea Hand and Lip Display Category Sustainability Category Company Name StormDFX Ltd Client Company Name Beiersdorf UK Ltd Entry Number SU-005 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Nivea Lip Counter Display Category Sustainability Category Company Name StormDFX Ltd Client Company Name Beiersdorf UK Ltd Entry Number SU-006 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Nivea Men ILP For Sainsburys Category Sustainability Category Company Name StormDFX Ltd Client Company Name Beiersdorf UK Ltd Entry Number SU-007 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Nivea Sun Permanent Display Tesco Category Sustainability Category Company Name StormDFX Ltd Client Company Name Beiersdorf UK Ltd Entry Number SU-008 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Superdrug New Style Cosmetics Carcass Category Sustainability Category Company Name Arken P-O-P Limited Client Company Name A S Watson T/A Superdrug Stores Entry Number SU-009 Year Entered 2015 Target Environment Superdrug Health and Beauty Studios [More] Materials - Timber, from sustainable forests - LED's reducing power consumption and maintenance costs - One colour print, limiting use of inks and direct print to substrates - Plastic fabrication for channels and diffusers (some using reground plastic) [More] Objectives Superdrug’s vision was to reposition itself as a destination store for the shopper looking for quality, yet value cosmetics. A new store concept was created called the 'Beauty Studio', within which the cosmetics area was to be completely revamped. The brief was to design a new outer cosmetics carcas.... [More]