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SU -SUSTAINABILITY CATEGORY

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Entry Title Bakers Treats Range Builder
Category Sustainability Category
Company Name InContrast/STI Line
Client Company Name Nestlé Purina PetCare
Entry Number SU-001
Year Entered 2015
Target Environment
Independent and chain pet shops.
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Materials
Solution: premium-looking semipermanent unit, made entirely from corrugate and covered with printed polyprop in key parts for longevity. Retailer fills are unpredictable: designed with a safe margin to hold up to 80kg product weight; 20kg per tray. Plinth and chassis printed 1 colour on EB flute for....
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Objectives
Branded 8-facing premium display wanted for indulgent Bakers Treats, to gain additional distribution and sales by encouraging retailers to stock the entire range. Highly visible, easily browsable and quickly refillable, with a good product capacity. To have longevity with sustainability: -act like a....
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Entry Title Berocca Mango FSDU Boots
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Bayer
Entry Number SU-002
Year Entered 2015
Target Environment
The target environment for this campaign was high street retail. Boots is a key customer for the Bayer business and more units of Berocca are sold in Boots than any other retailer in the UK so it was the obvious target for launch activation of a new Berocca flavour variant, Mango. Berocca openly tar....
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Materials
The main internal body of this shipper was produced in an EB flute material with a white facing to exposed areas. All our corrugated board is FSC (Forest Stewardship Council) certified. The unit cladding is produced out of 1250 micron display board, where we use a specially engineered display board ....
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Objectives
Berocca is not new to the UK market and as a brand they are keen to ensure their products remain market leaders in vitamins supplements. Creating new flavour variants to increase market penetration was a conscious decision on the part of the Bayer team, the new Mango variant would replace a Tropical....
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Entry Title Cuprinol Shades Cardboard End Unit
Category Sustainability Category
Company Name Cirka Creative Ltd
Client Company Name Akzo Nobel
Entry Number SU-003
Year Entered 2015
Target Environment
National DIY retailer Homebase
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Materials
Digitally printed & die cut/creased 10mm kappaplast back panel & front arch 2000mic display board side panels 190y/150d E flute corrugated arch rails 190y/150d NE flute corrugated columns 5mm foam centred board on shelf interlocking graphic panels & pots 220mic matt white PVC shelf strips 400mic mat....
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Objectives
To deliver category leadership by developing category driving ends. The objective was to disrupt shoppers with a colourful and engaging end that clearly communicates colour with a compelling call to action, ‘Colour Your Garden with Cuprinol Garden Shades’. Akzo also wanted the end to have depth in s....
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Entry Title Nivea Fathers Day Bodycare Display
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number SU-004
Year Entered 2015
Target Environment

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Materials

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Objectives

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Entry Title Nivea Hand and Lip Display
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number SU-005
Year Entered 2015
Target Environment

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Materials

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Objectives

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Entry Title Nivea Lip Counter Display
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number SU-006
Year Entered 2015
Target Environment

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Materials

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Objectives

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Entry Title Nivea Men ILP For Sainsburys
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number SU-007
Year Entered 2015
Target Environment

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Materials

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Objectives

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Entry Title Nivea Sun Permanent Display Tesco
Category Sustainability Category
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK Ltd
Entry Number SU-008
Year Entered 2015
Target Environment

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Materials

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Objectives

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Entry Title Superdrug New Style Cosmetics Carcass
Category Sustainability Category
Company Name Arken P-O-P Limited
Client Company Name A S Watson T/A Superdrug Stores
Entry Number SU-009
Year Entered 2015
Target Environment
Superdrug Health and Beauty Studios
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Materials
- Timber, from sustainable forests - LED's reducing power consumption and maintenance costs - One colour print, limiting use of inks and direct print to substrates - Plastic fabrication for channels and diffusers (some using reground plastic)
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Objectives
Superdrug’s vision was to reposition itself as a destination store for the shopper looking for quality, yet value cosmetics. A new store concept was created called the 'Beauty Studio', within which the cosmetics area was to be completely revamped. The brief was to design a new outer cosmetics carcas....
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