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01 -AUTOMOTIVE & LEISURE

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Entry Title G3 Permanent bay
Category Automotive & Leisure
Company Name Pivotal Retail Marketing Limited
Client Company Name Farécla Products Ltd
Entry Number 01-001
Year Entered 2016
Target Environment
The entry was specifically targeted to be sited in Halfords stores across the whole retail estate.
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Materials
Materials: •2mm Gloss black and colour matched styrene for vacuum formed trays with digitally printed and silver foil blocked vinyl self-adhesive labels. •2mm colour matched styrene tray inserts. •3mm screen printed and silver foil blocked side fins •1250mic display board with mag tape
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Objectives
Objectives Farecla are car care brand that wanted to increase its presence in the UK retail market place. Already they had a presence within the motor trade, but wanted to increase its high street retail presence with its professionally developed trade range or car care products. The company had dev....
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Entry Title Heineken Rugby World Cup
Category Automotive & Leisure
Company Name Horizon Digital Print Solutions
Client Company Name Heineken Ireland
Entry Number 01-002
Year Entered 2016
Target Environment
Off-trade - grocery, supermarkets, off-licences
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Materials
- lenticulars - corrugated cardboard - pvc piping - 300 gsm card Keylines designed by the internal structural team for placement of artwork supplied by the client. Lenticular artwork designed internally by the graphics design team. Printed on multiple state-of-the-art machines (Durst, Agfa Titan etc....
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Objectives
The primary objectives were to - Increase awareness around Heineken's sponsorship of the Rugby World Cup 2015. - Increase market share - create a display that would reach as many stores as possible and hold placement for duration of the World cup not just the cycle
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Entry Title Lucozade Sport - New Year Campaign
Category Automotive & Leisure
Company Name Visual Native
Client Company Name Lucozade Ribena Suntory LTD
Entry Number 01-003
Year Entered 2016
Target Environment
The campaign was targeting a very specific retail environment - the gyms, sports clubs and leisure venues where Lucozade Sport is sold. This is referred to by Lucozade Ribena Suntory LTD (LRS) as the ‘Health & Fitness Channel’, which encompasses c.1000 national accounts across the UK. The channel is....
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Materials
The levers used in the campaign can be split between Physical POS (Gym-floor media & Vendor media) and Digital POS (Digital Display Media in venue and Digital Assets for customer use online).PHYSICAL POS :GYM FLOOR MEDIA-Lama – 500mic Boxboard, Digital/laminated, Die Cut & Assembled-A4 Poster – 150g....
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Objectives
The main objective was to drive rate of sale of Lucozade Sport in Health & Fitness venues and ensure a strong start to 2016. In order to do this, it was necessary to have a strong creative to disrupt on the gym floor, and remind consumers of Lucozade Sport’s efficacy, and the role it can play in the....
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Entry Title Marine Navigation "Dragon Slayer" FSDU
Category Automotive & Leisure
Company Name Creative Idea Limited
Client Company Name Navico UK Ltd
Entry Number 01-004
Year Entered 2016
Target Environment
To introduce a targeted approach to displaying Marine Electronic products in an environment historically know for it's bulky, confusing and poorly executed predecessors. Our goals were to come up with a solution to enter new markets, display smaller, entry level products into diverse retail environm....
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Materials
The client wanted to achieve maximum distribution and high volume of displays within their budget so Idea utilised a clever card contraction for the main display, a metal base section for stability and weight plus integral foamex panels to allow product to be mounted directly to the display.
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Objectives
The display was created to show a new line of products, targeted at entry level end user in a clean, exciting, engaging and cost effective way. The initial challenge is that Navico has multiple brands aimed at very different sectors of the marine world i.e. Fishing, Powerboating and Sailing. It is v....
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Entry Title Paddy Power Gold Campaign
Category Automotive & Leisure
Company Name SMP Group
Client Company Name Paddy Power
Entry Number 01-005
Year Entered 2016
Target Environment
The entry’s targeted retail environment is the in-store betting store environment.
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Materials
Stand was printed and mounted on to E-Flute Die-Cut and part assembled internally with assembly guidelines for remaining sections and final build for stores. Gold bars were die-cut from gold mirror board and sent out flat with assembly guides. Multi-coloured foam peanuts were sourced to bulk out the....
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Objectives
The marketing objectives of the campaign were to engage with and reward loyal in-store customers and add an element of surprise and delight to their in-store experience as well as help increase brand interaction. The campaign was also activated to help support the launch of a new online Paddy Power ....
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Entry Title TomTom Runner 2 and Spark
Category Automotive & Leisure
Company Name HRG UK Limited
Client Company Name TomTom International BV
Entry Number 01-006
Year Entered 2016
Target Environment
What was the entry's targeted retail environment? The instore activation was to be implemented within a diverse range of retail environments in a total of 13 markets, worldwide. These included: • Specialist retailers, such as Runners World in the UK and Run2Day in the Netherlands, with a retail offe....
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Materials
•Top section powder coated aluminium •Base plinth powder coated steel (with toughened glass door and stainless steel fixings on selected versions) •Digital touch screen (or media screen on selected versions) •Screen printed graphics •Vacuum formed rear cover sections •Printed magnetic graphics •Poly....
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Objectives
In the past 18 months the Running and Activity Tracker categories have experienced tremendous growth and the landscape was changing – fast. Pureplay sports watches manufacturers were seeing increased competition from activity tracker brands, such as fitbit, JawBone and Nike. The categories had start....
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