MENU

02 -SPORTS, TOYS & FASHION

To return to view all award categories for this year, click here.

Entry Title Adidas Golf Apparel Merchandiser
Category Sports, Toys & Fashion
Company Name HRG UK Limited
Client Company Name TaylorMade Adidas Golf Ltd
Entry Number 02-001
Year Entered 2016
Target Environment
The retail activation was to be used within independent and larger golf retailers across Europe, ranging from high street and out of town stores to golf course pro shops. In this crowded environment, adidas Golf strives to create state-of-the art displays and clearly communicated messages – allowing....
[More]

Materials
The main supporting structure is made of powder coated mild steel tubular framework, these consist of 3 types of components irrespective of the width of the bay. Each item is colour coded for ease of construction on site. It bolts together with a single sized allen key fitting. Individual boxes cons....
[More]

Objectives
adidas apparel for football, running and general fitness is well established, with strong brand credentials of quality and performance. The objectives for the instore activation were to: • Bring the brand equity of adidas to golf apparel • Replicate the strength of the brand’s appeal within other sp....
[More]


Entry Title Foot Locker 'Sneaker Curation'
Category Sports, Toys & Fashion
Company Name Missouri Creative
Client Company Name Footlocker Europe
Entry Number 02-002
Year Entered 2016
Target Environment
With more than 2500 stores worldwide, Foot Locker is a leading global athletic footwear and apparel retailer. The stores offer the latest in athletically-inspired footwear and apparel, manufactured by leading athletic brands such as Nike, Adidas, New Balance and Asics. In Europe, Foot Locker has ove....
[More]

Materials
A series of umbrella design campaigns were created for 14 seasonal and brand-specific Foot Locker promotions. Each of these were then applied to around 30-40 in-store POP items and online touchpoints, and rolled out across all 600 stores across Europe. All the design work was produced by the entrant....
[More]

Objectives
Working with a new pan-European retail design agency, Foot Locker set about injecting a new element of visual brand storytelling into its retail design strategy. The objectives were: •To create a series of eye-catching POP campaigns to support the launch of 14 new ‘sneaker collections’ over 12 month....
[More]


Entry Title Game, GTA Bay
Category Sports, Toys & Fashion
Company Name SP Group
Client Company Name GAME Retail Limited
Entry Number 02-003
Year Entered 2016
Target Environment
GAME approached SP Group to develop a cost effective display unit for their ESD cards (Digital downloadable content). The targeted retail environment for the displays was all 320 GAME stores in the UK.
[More]

Materials
The shelving units were all handmade using 5mm re-enforced high impact clear acrylic. The acrylic was routered to size, bent using heat, glued and all assembled by hand. The stands were designed as unbranded units but with spaces to hold brand content such as leaflets, information sheets, shelving t....
[More]

Objectives
The primary marketing objective for the display units was to create a cost-effective, permanent solution for GAME to display ESD cards (digital downloadable product cards) in store. Our brief was to upgrade and completely redesign the existing in store solution so that units could; -Display more pro....
[More]


Entry Title Hasbro EMEA POE Program
Category Sports, Toys & Fashion
Company Name Display Plan Limited
Client Company Name Hasbro
Entry Number 02-004
Year Entered 2016
Target Environment
• High volume, large footfall hypermarkets – where space varies throughout the year. • Large scale toy specialists – who are competing with price points online. • Small independents – where the retail structure is very diverse.
[More]

Materials
Sustainability is always at the forefront of everything we do. Once these displays have come to the end of their life in store, they can be taken apart with ease and all components are recyclable. Processes and materials used in manufacture: 1. 3D printed aspects of the displays for trial and develo....
[More]

Objectives
The goal was to make Hasbro’s™ franchise brands stand out in-store by bringing the brands DNA to life through a toolkit which stimulates shoppers and consumers alike. Our concept with the client, was based on finding a way to bring FUN, EMOTION and ENGAGEMENT at the point of purchase. The challenge ....
[More]


Entry Title Hasbro Interactive Games Pallet
Category Sports, Toys & Fashion
Company Name The Delta Group
Client Company Name Hasbro UK
Entry Number 02-005
Year Entered 2016
Target Environment
The displays were to be placed in Tesco megastores across the UK, during the Christmas period. The pallets would be situated in the middle of the toys aisle, one of the most crowded and noisy aisles in Tesco, and one in which it's increasingly hard for brands to get stand-out - especially in the Chr....
[More]

Materials
The POS was manufactured and implemented by Delta. In total, 37 different elements were produced to create the pallet display. Depending on the need, elements were printing either digitally, screen or litho. The "Twister" spinner was based on the actual game spinner and was constructed in exactly th....
[More]

Objectives
The expectation of seasonal campaigns at Hasbro is to grow year on year. With more and more board and card games being released each year (with competition from crowdfunding/online saturating the market), they wanted to reinforce their place as a leader in the market through physical displays in sto....
[More]


Entry Title LeapFrog Product Selector
Category Sports, Toys & Fashion
Company Name Enspire Design Ltd
Client Company Name LeapFrog Toys
Entry Number 02-006
Year Entered 2016
Target Environment
Designed to enhance the display area of LeapFrog products within Smyths Toy Stores
[More]

Materials
Outer framework Foamex and PVC construction, CAD cut and folded, inner framework Foamex CAD cut and hand assembled. 24" Touch Screen Display with mounted Micro PC running Enpos software. Outer display digitally printed.
[More]

Objectives
The objective of the Product Selector is to display all LeapFrog products available within that particular store. Aimed to assist and guide Parents and Grand Parent into making an informed choice for their child. The system allows the user to search by age and curricular subject, so if a child of 6 ....
[More]


Entry Title Pippins Pocket Money Display
Category Sports, Toys & Fashion
Company Name InContrast/STI Line
Client Company Name Keel Toys Ltd
Entry Number 02-007
Year Entered 2016
Target Environment
UK toy retailers, garden centres and wholesalers, including: Toys R Us, Hallmark, Dobbies, Bourne Leisure, Jade Group, Paul Murray and Severnside Wholesaler.
[More]

Materials
Six priorities to balance with the design: -low cost -maximum stockholding -retailer appeal: to secure offshelf space -high stockholding -shopper experience: quality, attractiveness and branding -rapid assembly: for merchandisers/store staff Material: B flute for strength, digitally printed in 4c on....
[More]

Objectives
-Develop an attractive, accessible and universal display to promote the Pippins toy range, with a minimum capacity of 72 toys. -Secure off shelf space in as many stores as possible with a display that appeals to retailers as an incentive for placing a minimum order of 144 toys. -Attract the attentio....
[More]


Entry Title Skylanders Interactive European Display Launch
Category Sports, Toys & Fashion
Company Name Display Mode
Client Company Name Activision Blizzard UK Limited
Entry Number 02-008
Year Entered 2016
Target Environment
Toy and game retailers across Europe and the Emerging Markets. 19 countries in total installed the unit.
[More]

Materials
Two versions of the display unit were produced with the same look but with two distinct functions. One was a playable unit that allowed full game play in-store. This was powered with a Wii games console that was built in to the unit. The second unit type was a non-playable (but still interactive uni....
[More]

Objectives
The aim of was to launch a new Supercharger game that maintains the market leading position of the Skylanders brand in the toys-to-life category invented by Activision in 2011. Maintain the market leadership position The Skylanders brand is the leading toys-to-life game in this multi-billion pound m....
[More]


Entry Title TaylorMade MFamily Plinth Display
Category Sports, Toys & Fashion
Company Name HRG UK Limited
Client Company Name TaylorMade Adidas Golf
Entry Number 02-009
Year Entered 2016
Target Environment
The retail activation was to be used within independent and larger golf retailers across Europe, ranging from high street and out of town stores to golf course pro shops. In this crowded environment, TaylorMade-adidas Golf strives to create state-of-the art displays and clearly communicated messages....
[More]

Materials
The display’s design incorporated the use of white powder-coated mild steel, acrylic top case, spot lamp assembly with LED lighting and mirror. Screen printed logo’s and magnetic graphics that can be updated /interchanged as required overtime. All materials chosen were durable and fully recyclable. ....
[More]

Objectives
Our client’s overarching mission is to create the best performance golf products in the market, strengthening its position as the world’s number one metalwood brand, and building on its growing global market share in irons. The brief for this instore activation was to: • Create a POS plinth to showc....
[More]


Entry Title TESCO Toy Town
Category Sports, Toys & Fashion
Company Name SMP Group
Client Company Name TESCO
Entry Number 02-010
Year Entered 2016
Target Environment
The entry’s targeted retail environment is the Supermarket seasonal event space over the busy Christmas retail period. The targeted retail environment would in particular consist of families with young children.
[More]

Materials
Hanging arch – Printed and die-cut 5mm Foam centred board and fluted corrugated board. ‘Rooftop’ headers – Printed and die-cut fluted corrugated board. Free standing giant strut card – Printed and die-cut Display board.
[More]

Objectives
TESCO were keen to explore and roll out a number of in-store marketing activities throughout the festive period to effectively capitalise on the increased level of footfall to their stores and engage with their customers on a new level. The marketing objectives were to create a striking retail displ....
[More]