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03 -GROCERY, CONVENIENCE & G.M. - PERMANENT DISPLAY

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Entry Title Gilette Venus Touch & Feel
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Communisis Plc
Client Company Name Procter and Gamble
Entry Number 03-001
Year Entered 2016
Target Environment
As there is an ever-growing demand for women to be well-groomed at all times the female hair removal category has shown significant year-on-year growth for the past decade. Due to this the female hair removal category is achieving an elevated focus within retailers. This unit is aimed at all female ....
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Materials
Back panel and top section – epoxy powder coated aluminum extrusions, different colours dependent upon retailer requirementBrackets / shelf stand – epoxy powder coated mild steel, cut and folded, different colours dependent upon retailer requirementABS clear injection moulded ‘igloo’ bubble modules ....
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Objectives
Drive Consumer interaction through touch and feel, therefore purchase into the Gillette Venus range, and to support the return investments for the category by repeat purchases of the blade packs. The solution needed to be a flexible and sustainable system suitable for use in store for an ongoing per....
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Entry Title Greenies Rotating Display
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Crown Pet Foods
Entry Number 03-002
Year Entered 2016
Target Environment
Independent pet retailers and Pets at Home premium stores.
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Materials
The display had a fabricated steel construction which was powder-coated in the Greenies corporate green colour. Plastic ticket strips were included with printed ticket inserts. Digitally printed POS branding which was designed to be interchangeable and therefore future-proof for updateable product m....
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Objectives
1.The FSU was part of a ‘family’ of POP units, designed and manufactured to help support the UK launch of the range of Greenies dental health dog chews across a broad sector of pet retail outlets. 2.It was imperative that the unit included educational POS information about the product which was very....
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Entry Title Kinder Custom Confectionery Stand
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Shop Equipment Ltd
Client Company Name Ferrero Rocher
Entry Number 03-003
Year Entered 2016
Target Environment
Initially the client envisaged this stand would fill a gap in their display range in the larger format Convenience Stores. Their products needed to command more space share based on performance than they were actually achieving. In addition we perceived a specific problem around the Kinder Kids conf....
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Materials
Materials: Bent Mild Steel 10mm Foamex Vinyl Decals Processes: Routing Stamping Riveting Welding Powdercoating Polishing Application of Vinyl
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Objectives
Using the side panels and creative hi-resolution product shot graphics, we were able to signpost the diverse range of products from quite a distance in store. This has work very well, particularly in queuing locations as consumers see our stand from the back of a queue and can start considering purc....
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Entry Title Kinder Egg FSDU
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Creative Instore Solutions (Europe) Ltd
Client Company Name Ferrero UK & Ireland Ltd
Entry Number 03-004
Year Entered 2016
Target Environment
Ferrero's Kinder Surprise brand is well known for its unique three in one combination of quality chocolate, a surprise and a toy were looking to secure permanent footprint across a range of locations such as independents and large retailers. Kinder is a leader in the kids confectionery category and ....
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Materials
The injection moulded display, formed using two common parts, takes its design cue from the famous Ferrero product replicating the Kinder Surprise iconic shape, colour and colada. It is then topped on an interlocking base system to ensure appropriate display height and in-store stability. The displa....
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Objectives
Ferrero were investigating the use of a permanent unit to capture and hold the retail space, that held up to 120 Kinder Eggs in either loose fill or shipper held, aiming to excite & encourage the trade to stock Kinder Surprise along with identifying new placement locations instore. The overriding ma....
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Entry Title M&S, Shwop Box
Category Grocery, Convenience & G.M. - Permanent Display
Company Name SP Group
Client Company Name Marks and Spencer
Entry Number 03-005
Year Entered 2016
Target Environment
The targeted retail environment for this display was all UK M&S stores, (Clothing and Simply Food), excluding franchises.
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Materials
The units created consisted of metal work which was powder coated and screen printed. Lids were produced from colour matched styrene and were printed with a ‘Thank you for Shwopping’ message. The header part of the metalwork has a clear piece of plastic in front of it which we can slide a paper grap....
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Objectives
Part of an ongoing Shwopping campaign in collaboration with OXFAM, the permanent displays needed to be eye-catching to create awareness and drive engagement with the campaign. Given the length of time they will be on display, they also need to be both hardwearing and produced in a cost-effective man....
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Entry Title Marmite Gravity Feed
Category Grocery, Convenience & G.M. - Permanent Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 03-006
Year Entered 2016
Target Environment
Permanent parasite unit for the bread aisle of Co-Op convenience stores.
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Materials
Background: Making Marmite visible, relevant and easy to reach in the right location, in a small jar format to encourage trial, taps neatly into shopper motivations. A gravity feed was proposed because its vertical presentation gives strong visibility within a small footprint, it is quick and easy t....
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Objectives
1. Drive penetration of Marmite. The product can often get forgotten by shoppers as it is difficult to get feature space without promoting. Outside the breakfast spreads aisle the brand is failing to recruit new users, or to stimulate lapsed ones. 2. Increase Marmite brand visibility. This is a bran....
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Entry Title Nicocigs Instore Branding
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Pivotal Retail Marketing Limited
Client Company Name Nicocigs Limited
Entry Number 03-007
Year Entered 2016
Target Environment
The area in which we were targeting was Independent (and small groups) Retail stores this would mainly be Convenience stores, Tobacconists, Newsagents and Forecourts. It was stores which sold tobacco products or electronic cigarettes.
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Materials
The kit used is made up from a number of different material and production process’s as listed below: 1.The adjustable frame is sheet metal fabrication and powder coated. 2.The sliding doors are CNC’d out of 6mm MFMDF. They then have Magnetic self-adhesive tape applied to the whole door. The final p....
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Objectives
Nicocigs is one of the UK market leaders of Electronic Cigarettes. The market however is constantly under competition from new brands being set up by small business’s. Most Electronic cigarette companies are always vying for the same counter space and window space with their A3 posters which they al....
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Entry Title Shell Deli2go Baked Confectionery Cabinet
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Display Mode
Client Company Name Shell U.K. Oil Products Limited
Entry Number 03-008
Year Entered 2016
Target Environment
Shell Deli2go service stations
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Materials
Laser cut, folded sheet mild steel carcass and shelves. Powder coated bright mirror silver chrome. Delivered as flat pack and pop rivet assembled inhouse. Winchester oak laminate finish base cabinet and shelf trim panels. Pre laminated sheet CNC cut and edged in house. Assembled in house using blum ....
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Objectives
There are two types of Baked Confectionery units; 600mm & 900mm. New displays need to fit in the existing space (no extra room is available). Although the width is unlikely to change the height and depth are factors we would like to explore further. In principle, our aim is to create the illusion of....
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Entry Title UK Lottery Retail refresh & Rebrand
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Fastrak Retail (UK) Ltd
Client Company Name Camelot UK Lotteries Limited
Entry Number 03-009
Year Entered 2016
Target Environment
Targeted retail environment was a wide range of store types, including: - C stores - Petrol Forecourts - Multiple Retailers - Post Office - Miscellaneous Kiosks
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Materials
Materials utilized in the construction process include: - ABS Plastic - Polycarbonate Plastic - GPPS - SAN - Paper Print - Powder Coated Mild Steel - Powder Coated MDF - Toughened Glass - Spring Steel - - PETG Processes utilised: - Plastic Injection Moulding - Laser Cutting (Steel) - Powder Coating ....
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Objectives
The principal marketing objectives were; - To deliver into physical retail The National Lottery's re-branding and "Changing Lives" message - To refresh and update existing PPOS to include new livery, logo and branding - To further raise the profile of the brand with the primary objective of increasi....
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Entry Title Walkers Slim Line Unit
Category Grocery, Convenience & G.M. - Permanent Display
Company Name Display Plan Limited
Client Company Name PepsiCo International UK and Ireland
Entry Number 03-010
Year Entered 2016
Target Environment
The display was targeted at the following environments: • Supermarket retailers • Convenience stores • Travel retail • Food to go • Food service, quick-serve restaurants
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Materials
Materials: • Wire for shelving • Card graphics (printed with water based inks) • Powder coating for steel • Square tube steel Construction processes: • The base and vertical frame elements are cut and welded from standard profile steel tubing. This steel has no less than 75% recycled content. • Prod....
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Objectives
Walkers™ were looking for a new display solution, that would be thinner than previous models, and so could be placed in a higher range of locales. The smaller design, of the slim-line rack, enabled the display to be brought to the consumer, providing a convenient purchase solution – instead of relyi....
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