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04 -GROCERY, CONVENIENCE & G.M. - TEMPORARY DISPLAY

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Entry Title Bodyform Pink Ticket On-pack
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Blue Chip Marketing
Client Company Name SCA Hygiene Products UK Ltd.
Entry Number 04-001
Year Entered 2016
Target Environment
Bodyform are the No. 2 brand within the Sanitary Protection market with 16% market share, versus the market leader’s 60%. Although new women and girls are entering the category every day at point of market entry, brand loyalty is incredibly high – and once consumers have chosen their preferred brand....
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Materials
As a new concept for the UK market we needed to work closely with a number of suppliers to create the perfect Packaging Indicator. These investigations included paper stock, finishing & backing papers; inks, adhesive & deadeners and URN printing to ensure that we were able to print double sided and ....
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Objectives
The objectives for the campaign in its entirety, of which the Packaging Indicator contributed to were as follows: •Encourage brand switching from lead competitor (Always)•Drive growth ahead of the market•Drive volume and market share•Create a ‘buzz’ around the brand•Appeal to trade to secure seconda....
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Entry Title Coca-Cola Interactive Truck
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Smurfit Kappa CRP
Client Company Name Charterhouse (On behalf of Coca-Cola)
Entry Number 04-002
Year Entered 2016
Target Environment
The targeted retail environment for the Coca-Cola Christmas truck was the main large format grocery retailers where the mega display could be presented typically in the entrance foyer for maximum impact.
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Materials
The unit was produced from a number of high quality digitally printed components in various material grades: Main Structure produced from a 190C/150WTK EB flute - Front Cab Section Body / Steering Wheel / Wing Mirrors / Dashboard / Cab Seat / Cab Header Panel / Wheels / Rear Trailers & Headers The t....
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Objectives
It has become traditional at Christmas time to see the Coca-Cola truck in store to coincide with the seasonal TV campaign, and this year the actual Coca-Cola truck travelled the length and breadth of the country in a tour to promote the link with Coke and the Christmas season. The truck needed to be....
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Entry Title Comfort Intense Launch Hero
Category Grocery, Convenience & G.M. - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever UK
Entry Number 04-003
Year Entered 2016
Target Environment
Launch new Comfort Intense, a super concentrate fabric conditioner, in Wilko.
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Materials
EB flute for bottle structure and shelving, to hold the weight of 41 x 1 litre bottles. Clad in 4c printed 1.2 micron display board, using curved creases to mould it around the bottle and replicate the product shape as closely as possible while retaining maximum stockholding. The cap was left hollow....
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Objectives
This super concentrate fabric conditioner is an extension of Comfort, the number 1 brand in this market, with new fragrances that have been created by a perfumier. There are no super concentrate competitors at this time. Objectives: -launch this new product and raise shopper awareness-create a point....
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Entry Title Co-op Food Discover Christmas
Category Grocery, Convenience & G.M. - Temporary Display
Company Name APS Group
Client Company Name The Co-operative Food
Entry Number 04-004
Year Entered 2016
Target Environment
The Co-operative Food are the UK's fifth largest food retailer, providing customers with quality and responsibly sourced, great value food in the heart of local communities. Operating within the convenience sector, they have over 4000 stores, one in every UK post code sector. The Christmas themed po....
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Materials
Reindeer & Sleighs: 600mic white centred double sided boxboard, UV Litho printed on a KBA 162a, four colour process with sealer to one side, die cut and creased. Hand constructed and made up with one line of double-sided tape. Outdoor Pavement Sign Topper: 300mic opal polypropylene, UV Litho printed....
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Objectives
The Christmas campaign aimed to attract new customers over the Christmas period whilst increasing the footfall from existing customers, demonstrating to customers that Co-op has a range of quality little extras that make Christmas extra special. "Discover Co-op". The above the line activity sought t....
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Entry Title Cracker Bag FSDU
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Ltd
Entry Number 04-005
Year Entered 2016
Target Environment
This unit has been designed to enable it be used in any channel where tactical display opportunities are present. It is designed to maximise stock holding and minimise footprint while retaining its distinctive shape. It is suitable for main estate or small format stores.
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Materials
The core structure of the units is produced from clay coated E flute corrugated cardboard. The shelves are pre-glued in to place, to allow for rapid instore installation. The top of the display is accurately formed with cut/crease perforation to allow it to fold in and replicate the look and feel of....
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Objectives
Walkers Crackers primary pack has a distinctive new shape. By aligning the shape of the display with the primary pack it helps build brand awareness and delivery through the lineThomas Barkholt, Walkers Marketing Director, said: “Walkers Crackers opens up a new sales opportunity for retailers to int....
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Entry Title Halloween Coffin FSDU
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Oliver Marketing
Entry Number 04-006
Year Entered 2016
Target Environment
Asda stores
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Materials
All elements for the unit are produced in 190cl/150wtt EB Flute There was allowance for a mop tray to be included with the unit - 220mic polyprop All elements printed digitally and die cut to shape and part assembled. The coffin was flat packed into a brown outer ready for dispatch with assembly ins....
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Objectives
The key objective was to create an innovative POS piece to drive a new product over the Halloween period in wholesale
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Entry Title McVities Christmas Mega Display
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Smurfit Kappa CRP
Client Company Name RMF (On behalf of United Biscuits)
Entry Number 04-007
Year Entered 2016
Target Environment
The targeted retail environment was the grocery channel. The display was specifically designed to be walked into Asda and Tesco stores by our Field Sales team FSS. The display was sited directly at the front of stores and could be shopped from all sides. The display was successfully implemented in 2....
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Materials
The units were constructed of high quality Litho printed corrugated materials in double wall EB flute 175CKB/150WTK on the Main Body / Shelves / Header / Centre Tray Support & Centre Header. Additionally there is a B flute 200K/200T, Flat Packed Outer.
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Objectives
UB wanted to increase shopper engagement by bringing the above the line brand campaign to life in-store.
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Entry Title Morrisons Back to Back Penguin
Category Grocery, Convenience & G.M. - Temporary Display
Company Name DS Smith
Client Company Name RMF on behalf of United Biscuits
Entry Number 04-008
Year Entered 2016
Target Environment
Morrison’s stores in the center of aisles and gondola ends
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Materials
Screen-printed and die cut to shape EB corrugate 190Y 150W
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Objectives
The brief was to create a pre-filled back-to-back unit that would work in-between other large units in the center of the aisle as well as on gondola ends. The unit needed to have some theater and be easy to shop while holding a range of different flavored multipacks of Penguin bars
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Entry Title Pot Noodle King Pot
Category Grocery, Convenience & G.M. - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Entry Number 04-009
Year Entered 2016
Target Environment
Large format grocery. ASDA, Tesco and Morrison's front of store pallet space for maximum 'Wow' on arrival at store. High footfall area for a 'Wow' Grab and Go purchase.
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Materials
Main body was constructed from EB Flute corrugated cardboard (190Y150D) with cladding in 1000mic display board. Digital CMYK print processes was used for the graphic elements. All elements were printed in house on Durst digital printers using sophisticated colour matching technology. Print was then ....
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Objectives
1. Support the sell in process offering a show stopping piece of in store theatre that was smarter and easier to assemble than historic solution used in stores 2. Disrupt the shoppers journey with a bold design and standout in store to encourage purchase 3. Raise in store awareness of the Pot Noodle....
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Entry Title Pot Noodle Snack Stack
Category Grocery, Convenience & G.M. - Temporary Display
Company Name InContrast/STI Line
Client Company Name Unilever
Entry Number 04-010
Year Entered 2016
Target Environment
Tactical implementation in Convenience stores and Discounters.
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Materials
Aim: to design a cost effective display that was unmistakeably Pot Noodle, yet also new. Whole unit made from EB Flute, litho printed in 1c and 4c, in flatpacked kit. Minimal material was used to create a standout, flatpack display that presented the Pot Noodles almost horizontally, lid-to-shopper, ....
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Objectives
Background to brief: ‘We want to drive visibility and awareness of the new Pot Noodle brand positioning in convenience and discounter sectors. The new brand position is being launched to reflect the growing ambition of 16-24 year old consumers who are driven to succeed in life. Pot Noodle wants to e....
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Entry Title Scholl Gifting Christmas Tree
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Entry Number 04-011
Year Entered 2016
Target Environment
Grocery Stores and selected Pharmacies in the Republic of Ireland.
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Materials
The unit was entirely constructed from E Flute corrugated board. All part's were printed full colour digitally on an FB7600, die cut to shape and glued. The units were flat packed individually for merchandising.
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Objectives
The primary objective of this unit was to promote to the consumer the idea of Scholl as a Christmas gifting product. Traditionally Scholl is seen as a medical product and the client wanted to test the idea of presenting it as a cosmetic product that was an ideal Christmas gift. The unit needed to cr....
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Entry Title Tayto Xmas Wow Display Grotto
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Largo Foods
Entry Number 04-012
Year Entered 2016
Target Environment
The display was to be implemented within a variety of grocery retail formats including Carry & Carry, large multiples, and larger convenience stores across Ireland.
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Materials
The POS unit was made out of EB flute – a very strong and versatile material perfectly suited to the demands of high footfall traffic areas instore and large volume stockholding. When the unit was assembled it held a full pallet of product. The use of EB flute also ensured that the display was 100% ....
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Objectives
The objectives that informed the creative brief were to: Inject a sense of ‘theatre’ instore Ensure increased visibility and standout for the brand over key competitors during the important Christmas seasonal period, when stores become ‘cluttered’ with POS and messaging fighting for shopper attentio....
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Entry Title UB - Morrisons Cake or Pud
Category Grocery, Convenience & G.M. - Temporary Display
Company Name DS Smith
Client Company Name RMF on behalf of United Biscuits
Entry Number 04-013
Year Entered 2016
Target Environment
Morrisons power aisles
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Materials
Screen-printed & Die-cut EB 190Y 150W corrugate board Nylon pop-lock for spinner
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Objectives
The main objective was to develop a pre-filled shipper unit that would support the McVitie’s Sticky Puddings Cake Launch which included an on-pack promotion at the beginning of 2016 giving the chance for two lucky families to win the trip of a lifetime to either the famous New York City, or the sunn....
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Entry Title Walkers Champions League Store Display
Category Grocery, Convenience & G.M. - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Limited
Entry Number 04-014
Year Entered 2016
Target Environment
The entry is targeted at main estate grocery. Sited at the front of store & foyer space. Designed for maximum impact.
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Materials
Multiple concepts were produced and considered. After a period of evolution and selection, we refined the concept to match the multiple variables that needed to be considered for this challenging brief. The final solution was completely modular, allowing units to be built up from as little as a sing....
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Objectives
To create maximum impact & disruption in store. Stop and engage shoppers. Support the wider on pack campaign with this through the line activity. Solution had to be cost effective & yet striking, for this bulky, relatively low value product.
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