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06 -ALCOHOLIC & SOFT DRINKS

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Entry Title All the best for Christmas
Category Alcoholic & Soft Drinks
Company Name Cepac Instore
Client Company Name Pernod Ricard UK
Entry Number 06-001
Year Entered 2016
Target Environment
A major supermarket retailer was the targeted environment. Predominantly foyer area or front of store.
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Materials
Main body: 4 colour digitally printed (double sided in sections) onto EB clay coated corrugated board, cut to shape, glued and Velcro applied. Internal supports: Unprinted BC uncoated corrugated board cut to shape. All elements packed flat into a BC uncoated corrugated outer with full assembly instr....
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Objectives
We were challenged to create, from concept through to implementation, an innovative display solution for three brands of the client’s top sellers, based around a twist on a festive feel. The project aim was to effectively communicating the high quality and top brand feel of the brands on offer and i....
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Entry Title Captain Morgan Chest Display
Category Alcoholic & Soft Drinks
Company Name Smurfit Kappa Display (Ireland)
Client Company Name DIAGEO Ireland
Entry Number 06-002
Year Entered 2016
Target Environment
Diageo ran this latest Gift With Purchase (GWP) promotion for Captain Morgan within its Tier 1 retailer accounts i.e. SuperValu, Tesco, Centra, Spar, as well as a number of leading Irish Independents. The display was designed to be located within or near the Beers, Wines & Spirits (BWS) category in-....
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Materials
The unit was designed based around the use of two corrugated materials – EB-flute and E-flute. The structure of the display is built with EB-flute – providing the required structural strength to support the loads that the product and promotional gifts would place upon it, as well as delivering a hig....
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Objectives
Captain Morgan is a brand of rum produced by Diageo. Since 2011, the label has used the slogan "To Life, Love and Loot." The brief was to create an engaging in-store display that would promote the ‘Captain Morgan’ rum brand and its GWP promotion in a number of Diaego’s Tier 1 retail accounts within ....
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Entry Title Coors Light Rockies Pallet Display
Category Alcoholic & Soft Drinks
Company Name TPI - The Printed Image
Client Company Name CHARTERHOUSE PRINT MANAGEMENT IRELAND LTD
Entry Number 06-003
Year Entered 2016
Target Environment
Our target retail environment was Ireland’s largest convenience retailer, Centra. Coors Light shoppers, over index, in convenience and the campaign as a natural fit to be activated with this retailer.
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Materials
The displays were manufactured using EB flute, corrugated board, LED lights, 130gsm silk for the tear away items and motion sensor sound devices.The corrugated board was printed on our Durst flat-bed machine. The board was then cut to shape using our Konsberg laser-cutting machine and assembled usin....
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Objectives
We had 3 clear objectives· Grow usage our “lively lad” shopper in the convenience channel· Build brand appeal and increase engagement in store by creating best in class displays that leverage the brands personality(fun, cool and dials up our cold USP)· Increase our volume and value market share in C....
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Entry Title Costa Express Cups at Till
Category Alcoholic & Soft Drinks
Company Name Display Mode
Client Company Name Costa Express
Entry Number 06-004
Year Entered 2016
Target Environment
Fuel Service station till sites
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Materials
Laser cut, folded and welded sheet steel chassis and internal channels to provide durability and accuracy of manufacture. Steel powder coat finished in a colour matched to Costa red. Internal m6 weld studs hold the channels in position whilst wing nuts secure them in place. The channels were complet....
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Objectives
The marketing objective from the client were: -Maximise the sales of Costa Express at the till site; creating an impulse purchase opportunity -Use brand guidelines to better communicate and enforce the Costa Express brand in-store. Scenario 1 The customer enters the store to pay for fuel and grab a ....
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Entry Title Display Buddy
Category Alcoholic & Soft Drinks
Company Name Maxim Design Group Limited
Client Company Name BP Oil Retail Operations
Entry Number 06-005
Year Entered 2016
Target Environment
The DISPLAY BUDDY is intended for use in BP Simply Food stores. The DISPLAY BUDDY concept allows BP Retail (the client) to provide a flexible and visually dynamic display of key brand promotions within any of its forecourt convenience stores throughout the UK. Traditionally, BP use card 'dump bins' ....
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Materials
The DISPLAY BUDDY is a modular system primarily manufactured in mild steel, with applied vinyl, card or magnetic graphics as required.Main structural elements: Fabricated mild steel, powder coated to client colour.Shelves: Fabricated mild steel, powder coated to client colour.Graphics: Optional mixt....
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Objectives
To reduce the on-going store costs and escalating carbon footprint for POS materials by providing a mobile display solution that allows for multiple display configurations. The system must also be able to be changed and/or updated by store staff depending on the promotion required.The Display Buddy ....
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Entry Title Heineken Sound Atlas
Category Alcoholic & Soft Drinks
Company Name Konica Minolta Marketing Services powered by Charterhouse
Client Company Name Heineken Ireland
Entry Number 06-006
Year Entered 2016
Target Environment
The displays were produced for off-trade stores in Ireland, including Tesco, Supervalu and Dunnes as well as independent off licences.
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Materials
The display was manufactured from a rigid honeycomb paperboard, EB Flute cardboard and lenticular lenses. The materials were carefully selected for a versatile and durable display that achieved creative standout.
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Objectives
Heineken established a successful connection with the young music scene through its Sound Atlas events. The events are run globally and demonstrate the brand’s successful engagement and commitment to its audience. The objective of this campaign was to connect with its audience in stores and raise aw....
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Entry Title Stella Artois: Wimbledon 2016
Category Alcoholic & Soft Drinks
Company Name Elvis Communications
Client Company Name AB InBev
Entry Number 06-007
Year Entered 2016
Target Environment
The display was cited in large format stores nationwide. It was chiefly targeted at shoppers who were looking to stock up for their Wimbledon/summer gatherings. Due to the small footprint of the unit it could be cited at a number of locations around stores.
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Materials
Material EB flute Digital print Sent out part assembled
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Objectives
1.Grow association between Stella Artois and the World’s Greatest Events 2.Strengthen our premium credentials by deepening understanding of the shared values of Stella Artois and Wimbledon 3.Drive Sales of Stella Artois
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Entry Title Tiger FSDU
Category Alcoholic & Soft Drinks
Company Name Konica Minolta Marketing Services powered by Charterhouse
Client Company Name Heineken Ireland
Entry Number 06-008
Year Entered 2016
Target Environment
The displays were produced for off-trade stores in Ireland, including Tesco, Supervalu as well as independent off licences.
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Materials
Sheet metal fabrication, Perspex, self-adhesive vinyl and acrylic PVC were all used to manufacture the display. A range of materials were used for both structural and aesthetic purposes; sheet metal provided the strength and rigidity necessary to hold the weight of the product, while acrylic overlai....
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Objectives
The displays were produced as an extension of the successful Tiger Uncage campaign that previously ran across the Asia Pacific region and was designed to reflect the beer’s Asian roots. The campaign was designed to celebrate those that break from the norm, living life uncaged, and increase exposure ....
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