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| Entry Title |
Kinder Halloween 360 Wow Display |
| Category |
Confectionery – Temporary Display |
| Company Name |
InContrast/STI Line |
| Client Company Name |
Ferrero UK Ltd |
| Entry Number |
07-001 |
| Year Entered |
2016 |
Target Environment
Tactical sell in to independent, convenience and multiple grocery stores.
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Materials
Aim was to create a high volume yet premium, engaging and theatrical display that reassures shoppers by reflecting the quality and fun nature of the products inside. Base/internals in B flute, cladding in 4c printed 1.2mic WLGB. 400 micron acetate window expands the view of the products. 8 Bat wobbl....
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Objectives
Capitalise on the fun of Halloween to increase off shelf retail space and visibility for Kinder products in as many stores as possible in the run up to Halloween. Disrupt and engage shoppers with a Halloween themed, theatrical display that encourages them to meet their children’s Halloween treat nee....
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| Entry Title |
Kinnerton Tesco 360 Easter Display |
| Category |
Confectionery – Temporary Display |
| Company Name |
DS Smith |
| Client Company Name |
Kinnerton Confectionary |
| Entry Number |
07-002 |
| Year Entered |
2016 |
Target Environment
Tesco’s foyer area
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Materials
EB 190Y 150W clay coated corrugate E 190Y 150W clay coated corrugate Clear PVC sheet for the gravity fed tubes
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Objectives
The project brief was to create a compelling theatrical display with a real WOW factor for Kinnerton to use in the front foyer of Tesco stores in the run up to Easter. The request was for a unit that could be shopped from all four sides and with a 1000 X 1200 footprint. It also needed to be able to ....
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| Entry Title |
KP FSDU |
| Category |
Confectionery – Temporary Display |
| Company Name |
Superior Creative Services Ltd |
| Client Company Name |
KP Snacks |
| Entry Number |
07-003 |
| Year Entered |
2016 |
Target Environment
The targeted retail environment is convenience stores due to its smaller footprint. This includes symbols stores, grocery convenience, and travel sites such as forecourts. This FSDU is estimated as 13.7% less carbon in it's carbon footprint in the production process than the previous unit due to bei....
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Materials
The FSDU was produced using 190cl/150wtt EB flute throughout, printed digitally and die cut to shape. It was then assembled to size and packed in a B flute outer.
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Objectives
With this unit, the marketing objectives differ depending on the SKUS within it, and the customer it is going into. This unit is adaptable for all our single bagged products. For example, we recently placed around 100 units into WHSmith. The unit held two shelves of our new product Golden Hoops, and....
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| Entry Title |
Lindt Christmas Sleigh |
| Category |
Confectionery – Temporary Display |
| Company Name |
DS Smith |
| Client Company Name |
Lindt & Sprungli |
| Entry Number |
07-004 |
| Year Entered |
2016 |
Target Environment
The foyer area of major multiple retailers.
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Materials
NE Flute was used for the front and rear of the sleigh as this part requires a degree of curvature whereas the reindeer standees are constructed from EB Flute to aid rigidity. These board parts were digitally printed and diecut. The assembled components are connected together instore with reins made....
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Objectives
To deliver stand out visibility and support the build of Lindt brand equity. To produce a premium display that holds can hold plenty of stock to sell high volume.Design a display that can be flexible in size to suit the needs of different store formats
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| Entry Title |
Quality Street 'Our Street' |
| Category |
Confectionery – Temporary Display |
| Company Name |
InContrast/STI Line |
| Client Company Name |
Nestle UK & Ireland |
| Entry Number |
07-005 |
| Year Entered |
2016 |
Target Environment
Tesco stores - travelator area, pre-Christmas promotional period.
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Materials
The main Street parts and pallet wraps are made from EB flute for strength. Rooftop header was done in E flute as it is lighter weight. The poles supporting the rooftop header were made from square-cut WLGB. Velcro attaches the pallet wraps to the display sides. Biggest challenge: constructing a rea....
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Objectives
•Achieve maximum brand visibility in a cluttered Christmas environment: create the most interruptive POP that stands out in store and use it to secure the best out of aisle locations to ensure it is seen by all shoppers •Connect shoppers to the brand with a clear and engaging proposition: Christmas ....
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| Entry Title |
Walkers Tear & Share Flat-Pack |
| Category |
Confectionery – Temporary Display |
| Company Name |
Smurfit Kappa Display UK |
| Client Company Name |
Walkers Snacks Ltd |
| Entry Number |
07-006 |
| Year Entered |
2016 |
Target Environment
The entry is targeted at main estate grocery. Sited at the front of store, gondola end or end of aisle. Small format and restricted height even makes it perfect for till point execution.
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Materials
The units design is based upon a simple curved pre-glued pop-up structure. Made with minimal components, comprising of a main unit, base pad and product riser. The unit is designed to keep the cost as low as possible, whilst maximising instore impact.The main unit is produced from clay coated E flut....
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Objectives
Echo the innovative new pack / Bowl format and build product awareness at the same time.Cost effectively add standout to the display by using the Bowl shape.Thomas Barkholt, PepsiCo Marketing Director, comments: “We know that the sharing segment is in growth with 86% of households buying sharing pac....
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