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09 -CONSUMER ELECTRONICS

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Entry Title 4G Action Camera for EE
Category Consumer Electronics
Company Name Solutions Diverse Ltd
Client Company Name EE Limited
Entry Number 09-001
Year Entered 2016
Target Environment
The target was the consumer mobile phone sector. Specifically the Connectivity of the EE 4G Network to Live Video Stream content via a new Mobile Connected Camera to another or multiple users of mobile tech which in this case was a Mobile Phone and a new Connected "video" Watch. The emphasis was on ....
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Materials
1. Materials - These were a combination of mild steel and acrylics designed in such a way that they could be retro fitted to existing unitary. 2. Acrylic - Used for Security of Connected Watch The raw material had to be laser cut into slabs and shapes of 5/10 and 15mm sections that would be re bonde....
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Objectives
1. To introduce the first national LIVE 4G network streaming of video and sound content to new and existing EE customers via Two new products to market (The Connected Camera and Watch). 2. To design a display that could clearly and easily visualise and demonstrate the Connectivity of the 4G network ....
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Entry Title All Series Wireless Speaker Displays
Category Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Panasonic Europe Ltd
Entry Number 09-002
Year Entered 2016
Target Environment
Currys stores throughout the UK
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Materials
-White plastic vacuum formings with screen printed branding -Sound circuit board technology -Tablet with interactive content -Interchangeable printed graphics with LED illumination -Powder coated metal black graphic frames -Clear acrylic product plinths
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Objectives
Panasonic were looking to find a supplier with industry experience of working with other consumer electronics brands who could provide an innovative, impressive and high quality P-O-P display, which could work with the screen content technology already developed by their technology agency. 200 units....
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Entry Title Intel 2-in-1 Risers
Category Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 09-003
Year Entered 2016
Target Environment
Consumer Electronics retailers in a range of European markets including the UK.
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Materials
The units were produced with a metal sub-frame base that incorporates LED lights, and utilises the latest in optical-mounted print technology to bond photo quality graphics directly to acrylic, without the need for traditional glue methods. The base was produced using 20mm acrylic which gave the app....
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Objectives
Intel launched a major in-store brand push designed to make the '2 in 1' style of laptops, with the Intel processor technology inside, the device of choice ('2 in 1 products have 2 features in 1 product, i.e. both laptop and tablet functionality). The new permanent display solution was to be a major....
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Entry Title Intel Digital Totem
Category Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel (U) Ltd
Entry Number 09-004
Year Entered 2016
Target Environment
The Intel Digital Totem display was targeted at consumer electronics retailers in a range of European markets including the UK and was planned to be sited as an introduction to the 2 in 1 category (i.e. where the product has '2 features in 1' - namely tablet and laptop functionality).
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Materials
-Powder Coated white steel structure -Screen printed branding -10” Digital Screen -LED illumination -Aluminium base channel and end caps -Interchangeable graphics
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Objectives
Intel had recently launched a major in-store brand push designed to make the '2 in 1' style of laptops (with the Intel processor technology inside) the device of choice. To support this launch Intel required a ‘table talker’ counter top display which would be sited either within the aisle as a categ....
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Entry Title Motorola Wall Bay and Table
Category Consumer Electronics
Company Name Big Group Retail
Client Company Name Motorola Mobility UK Ltd
Entry Number 09-005
Year Entered 2016
Target Environment
Targeted Retail Environment Motorola is a long established and respected brand within the mobile marketplace, however the brand had lost its prominence because of fierce competitor activity. It had a number of new and innovative mobile devices to launch and needed wider distribution to increase pres....
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Materials
Design Solution and Construction Details We designed a solution which incorporated a two tiered display. A series of removable flat plinths are affixed to the base units of both the wall bay shelf and the table. Each plinth had a security device affixed to it, fixed from beneath, for added security.....
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Objectives
Marketing Objectives To provide permanent product display units enabling the continual display of Motorola mobile devices over the longer term. Ultimately this would achieve extra retail space and visibility for the Motorola brand and give an increased presence to new products, both now and in the f....
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Entry Title Next Generation Hive PoS
Category Consumer Electronics
Company Name DirectionGroup Limited
Client Company Name British Gas
Entry Number 09-006
Year Entered 2016
Target Environment
Selected Dixons Stores and Maplin Stores
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Materials
•430mm wide x 280mm deep x 300mm high •Mild steel curved construction powder coated in Grey •3mm acrylic front panel, reverse 4col plus white printing •LED illuminated sides with opal acrylic infills •LED illuminated circle with opal acrylic infill to accentuate the newly designed thermostat •LED il....
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Objectives
British Gas came to us with three overarching objectives. It asked us to: •Develop Hives next generation PoS and create a strong, impactful premium in-store presence •Showcase the new style premium thermostat and App •Create an interactive customer experience that educates and engages shoppers to ul....
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