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10 -COSMETICS, BEAUTY, HAIR & FRAGRANCE - PERMANENT DISPLAY

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Entry Title Braun Silk-expert IPL Glorifier
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Display Plan Limited
Client Company Name P&G International Operations SA
Entry Number 10-001
Year Entered 2016
Target Environment
The targeted retail environments were: • Electronic superstores • Small domestic appliance areas in hypermarkets • Department stores • Braun™ shop-in-shops • Travel retail
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Materials
Materials: • Sturdy metal framework. • LED lighting. • 7” LCD media screen. • Plastic HIPS & PETG graphics. • SD card and remote control within access panel. • 2 welded handles to the rear of the stand, allowing ease of transport. • Security Cord to attach IPL sample device to display unit. Construc....
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Objectives
Braun™ was launching a new IPL (Intense Pulsed Light) hair removal appliance, which uniquely offers an automatic skin tone sensor to deliver the appropriate light intensity according to the complexion of the user – on any area of the body on which it is being used. It was this special feature that t....
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Entry Title Freedom Cosmetic POD in Superdrug
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Medichem Ltd
Entry Number 10-002
Year Entered 2016
Target Environment
Superdrug stores throughout the UK.
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Materials
•MDF •Acrylic •Pet G •Metal •LED’s •Print
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Objectives
To support the launch of new make up brand 'Freedom' a freestanding unit was needed to fit within a specific footprint which Superdrug had specified. The display needed to hold an edited version of the range but also maximise the stock holding to ensure sales turnover was as high as possible. It was....
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Entry Title Lynx Trilogy Tester Tray
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name InContrast/STI Line
Client Company Name Unilever UK Ltd
Entry Number 10-003
Year Entered 2016
Target Environment
Major multiples – ASDA, Tesco, Morrisons, Superdrug UK & Ireland
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Materials
•2mm black HIPS tray (matt finish to match product packaging) •2mm clear acrylic (digiprinted) •foam support struts •vacform podiums in black HIPS (matt) •clear acrylic risers •printed vinyls on tray (product positioning) •glued tethers with steel cable core •tester kit with additional testers (for ....
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Objectives
With its Daily Fragrances Lynx is aiming at a more sophisticated consumer than before: the brand now has a more premium look and is designed to project understated confidence. Packaging for the three new Daily Fragrances – Signature, Urban and Adrenaline – is based on a clean, sleek, matt black look....
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Entry Title Max Factor MUA gondola
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Diam International Limited
Client Company Name Procter & Gamble
Entry Number 10-004
Year Entered 2016
Target Environment
The Max Factor MUA unit was designed specifically for Boots UK , cosmetic area .
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Materials
The unit consisted of various substrates , to ensure longtivity, looks & shopper durability . Main chassis - Mild steel tube. This was cut to size, welded to shape & powder coated white. The chassis was then clad with 15 mm MFD board that was laminated black gloss, the logo was laser cut out of the ....
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Objectives
To enhance Max Factor image in the market place & produce a radical design change from existing unitry. The unit needed to reflect the brands new image to appeal to a wider market. Also a major factor was to create a premium look rather than the usual mass cosmetics coupled to the fact lockable stor....
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Entry Title MUA New Superdrug Cosmetic Display
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name Arken P-O-P Limited
Client Company Name Wormser UK Ltd/Superdrug Stores
Entry Number 10-005
Year Entered 2016
Target Environment
Superdrug beauty stores.
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Materials
- MDF - Acrylic - Pet G - Metal - LED’s - Digitally printed directly on to acrylic - Paper Print & Strips
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Objectives
2015 saw the introduction of the new style 'Superdrug beauty carcass' which was the perfect time for MUA to relaunch their make up range within these new cosmetic fixtures. The key objectives were to maintain the distinct MUA brand identity whilst complying with the Superdrug beauty carcass. It was ....
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Entry Title TIGI Bed Head Birdcage
Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display
Company Name InContrast/STI Line
Client Company Name TIGI International
Entry Number 10-006
Year Entered 2016
Target Environment
Hair salons in the UK and some in Germany.
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Materials
Bed Head JOYRIDE is a lightweight product that adds a unique, lived-in texture to clean hair and is offered in a striking pack. We wanted to celebrate its distinctive shape, colour and contents with our design, and help it to stand out from the competition even further. Planned lifetime in salons wa....
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Objectives
TIGI has an opportunity to change the game in styling, by bringing a true innovation – using elastomers in hair care – to market, with Bed Head Joyride. Needed to raise awareness of the product across the retail estate Objectives: -Raise visibility of Joyride; get hairdressers excited and desperate ....
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