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11 -COSMETICS, BEAUTY, HAIR & FRAGRANCE - TEMPORARY DISPLAY

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Entry Title Ariana Grande Fragrance Launch
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name InContrast/STI Line
Client Company Name SA Designer Parfums
Entry Number 11-001
Year Entered 2016
Target Environment
Stockholding display for Boots and Superdrug stores. Non-stockholding version to be used as tester podium for The Perfume Shop.
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Materials
Brief: produce a premium launch display for the 4-week launch window of the new Ari fragrance. Must appeal to target shoppers (young females), stay within budget, fit Boots and Superdrug display guidelines and be environmentally conscious. The final Cubes FSU looked permanent yet was made from tempo....
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Objectives
1. To capture and communicate the personality, confidence and femininity of Ariana Grande for the launch of her debut fragrance, Ari. 2. Drive awareness of Ari with a bold and beautiful stockholding display that dares to be different, to catch the eye of target young female shoppers. 3. To gain prim....
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Entry Title Boots Seventeen Christmas Hotspots
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Linney
Client Company Name Boots UK Limited
Entry Number 11-002
Year Entered 2016
Target Environment
Self Selection Cosmetics
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Materials
Materials used: Cardboard Print Process: Large Format Digital UV
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Objectives
To increase product awareness of Boots SEVENTEEN range, utilising a free gifting mechanic.
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Entry Title Braun Fathers Day F1 Display
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Smurfit Kappa CRP
Client Company Name P&G UK Ltd
Entry Number 11-003
Year Entered 2016
Target Environment
The targeted retail environment for this promotion was Tesco main stores. The unit needed to perform fully loaded through the supply chain to store and then deliver a stand out display that would link the appliances to Formula One, enticing the shopper and with an instant product recognition and hel....
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Materials
The unit was designed to transit to store full of stock so the Main Body, back, Base & Shelf Inserts were produced in 175CKB/150WTK EB flute, with the Shelf Trays, Spoilers & Side Vents in high quality Litho printed 175CKB/150WTK E flute. Additionally there was a high quality Litho printed Header, F....
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Objectives
The marketing objective was to link Formula One and Braun instantly with an off shelf WOW factor , capturing the shopper’s attention as they walk past the electric shaver aisle with the objective of delivering instant product and promotional identification. In general units are viewed side on so the....
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Entry Title Ghost Girl, Crush Campaign
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name SP Group
Client Company Name SA Designer Parfums Ltd.
Entry Number 11-004
Year Entered 2016
Target Environment
The target retail environment for this POS campaign was initially Superdrug, where the Girl Crush perfume had an exclusive 6 week launch. Following this, it will be rolled out to all retailers where Ghost products are stocked including Boots, The Perfume Shop, The Fragrance Shop and a number of inde....
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Materials
o launch the campaign, we were briefed to create 4 point of sale structures for use around the store. These were: 1.The counter top units (CTUs): Vacuum formings, screen printed designs, retractors for testers, card headers, 2mm Styrene, screen printed Due to the 6 week exclusive launch in Superdrug....
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Objectives
Alongside achieving successful sales figures, the aim of the campaign was to position the brand within a younger demographic; targeting fast fashion consumers. To successfully engage this demographic, it was vital to create a story around the perfume which was fun and exciting. In addition, in order....
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Entry Title Gillette Venus Snap QP Display
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Smurfit Kappa CRP
Client Company Name P&G UK Ltd
Entry Number 11-005
Year Entered 2016
Target Environment
This unit was produced specifically for ASDA to support the NPD launch in store.
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Materials
The unit was constructed entirely from high quality Litho printed corrugated and paper based materials, in a number of flute profiles. - Side Panels / Back / Base / Pallet Plate / Trays / Snap Embellishment produced from EB fluted 175CKB/150WTK - Header / Side Cladding / Shelf Fronts / Embellishment....
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Objectives
Gillette Venus launched a portable razor for smoothness on-the-go! Dubbed the Venus Snap,The perfect product match for a busy and active lifestyle especially in the run up to summer. The marketing objectives were to create a display structure that can be delivered pre-filled with stock directly to s....
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Entry Title Health & Beauty ASDA Event Tray
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Entry Number 11-006
Year Entered 2016
Target Environment
ASDA Health and Beauty event aisle for the Looking Good Feeling Great event. This is a busy footfall area within the health and beauty department.
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Materials
This tray was designed to be 100% recyclable, produced with a combination of display board and corrugated cardboard to keep the structure strong. The materials used were: Tray 2000mic Display Board, Header 2000mic Display Board Buffers, Carry Sleeve and Outer box all constructed using EB flute corru....
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Objectives
1.Ensure 100% Compliance of display trays and stock 2.Deliver an easy and efficient merchandising solution to hit in store targets 3.Give clear Brand call out for easy identification to the shopper 4.Clearly and effectively communicate the event offers where header boards are sited 5.Launch NPD of L....
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Entry Title MUA Cardboard FSDU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Arken P-O-P Limited
Client Company Name Wormser UK Ltd
Entry Number 11-007
Year Entered 2016
Target Environment
Wormser own the MUA brand which is exclusive to Superdrug, this roll out for a promotional FSDU was planned to go into 500 of the Superdrug stores.
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Materials
All of the materials used on this card FSDU are FSC (Forest Stewardship Council) certified ensuring that they have been sourced from a supplier that uses environmentally and socially appropriate methods, the client stipulates this for all of their POS materials. This particular MUA card FSDU include....
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Objectives
This was the first time in over 2 years that Wormser had been given the opportunity to place a full size MUA branded FSU in a prime location in store. The client therefore wanted to maximise this rare opportunity and therefore were very clear in their objectives that the design must create a visuall....
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Entry Title NIVEA Men Blip - Superdrug
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name StormDFX Ltd
Client Company Name Beiersdorf UK
Entry Number 11-008
Year Entered 2016
Target Environment
Target retail environment here was high street health and beauty - specifically Superdrug.
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Materials
The tray was constructed from EB Flute corrugated cardboard (190Y150D) and cladded in 1000 mic display board to allow for crisp printed finish in keeping with the artwork design. The complex goal design was constructed from 750 micron white poly propylene. This was then die cut using a heated platte....
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Objectives
There was a unique brand objective with this particular project that also presented a challenge to overcome. NIVEA Men had just announced its partnership with Liverpool Football Club, which was the key driver for the unique design of this tray, however the buyer at Superdrug claimed that they would ....
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Entry Title Nivea Miscellar Bottle FSDU
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Beiersdorf
Entry Number 11-009
Year Entered 2016
Target Environment
Superdrug was the main focus for these displays
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Materials
Body and shleving and internal workings: 190cl/150wtt EB Flute Main Body Wrap; Header Top Wrap and Header Bottom Wrap : 500micron Folding Box Board Main Body Outer and Header Outer : B Flute Brown All components were printed digitally throughout,zund cut to shape and assmbled using a combination of ....
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Objectives
Increase brand awareness of a product voted product for the year
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Entry Title Nivea Sun Campervan
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Beiersdorf
Entry Number 11-010
Year Entered 2016
Target Environment
Front of store in both Tesco and Superdrug stores
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Materials
Main body and display structure was made using 190cl/150wtt EB Flute with the curved components which included the roof, surfboard and bonnet were contructed using Crescendo 440gsm 610mic FBB The seating structure was produced using 16mm Falcon Board so rigid enough to last instore for 8-12 week per....
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Objectives
Educating the customer on the product and also the benefits of sun protection tieing in with the partnership with Cancer research.
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Entry Title Rimmel only 1 lipstick GE
Category Cosmetics, Beauty, Hair & Fragrance - Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Coty
Entry Number 11-011
Year Entered 2016
Target Environment
All high street retailers' shop floors including full estate for both Boots & Superdrug
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Materials
The main focal point of the unit is the cleverly designed 3D lipstick factice to replicate the actual product. The factice is pieced together with a 1250 micron WLGB internal supporting structure then wrapped in a litho printed 590 micron folding box board & 360 micron silver ECO mirri. The rest of ....
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Objectives
To make consumers aware of the multiple benefits of The Only 1 Lipstick & to encourage them to purchase it.
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