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12 -PHARMACY

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Entry Title Berocca On The Go
Category Pharmacy
Company Name StormDFX Ltd
Client Company Name Bayer Ltd
Entry Number 12-001
Year Entered 2016
Target Environment
Boots pharmacy till point queue location to capture the attention of shoppers queuing to make the most of the opportunity for dwell time and educate the shopper on the new product format leading to the following actions: Engage - educate - interest - purchase.
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Materials
Materials and construction The main body was constructed using EB flute corrugated cardboard (190Y150D) and cladded in 1250 micron display board and 590 micron folding box board. Construction Processes: Always working in partnership with the retailer, Boots, to follow their in store guidelines we in....
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Objectives
1. To Support the Launch of Berocca Fast Melt Powder. 2. To showcase the easy to use individual dose packs inside the product boxes showing the clear USP of this new format that you can to take on the go without water 3. To clearly communicate the difference between the traditional and new product f....
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Entry Title Durex Destination Paradise Shelf Tray
Category Pharmacy
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Entry Number 12-002
Year Entered 2016
Target Environment
Pharmacy on Shelf and Aisle End Displays.
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Materials
E flute Corrugated board printed full colour digitally on an FB7600 gloss UV varnished and die cut to shape. Beach front scene printed full colour on 220micron PVC and die cut to shape.
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Objectives
The display had 4 key marketing objectives1. Encourage placement of the full range of Durex products on shelf and at aisle end displays not only displaying the main products.2. This was a large temporary roll out so the unit needed to be cost effective and easy to assemble.3. Promote the destination....
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Entry Title Garnier Water Bomb Unit
Category Pharmacy
Company Name SMP Group
Client Company Name RPM Ltd
Entry Number 12-003
Year Entered 2016
Target Environment
50 Boots Stores nationwide.
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Materials
Backboard made from print and mounted die-cut 5mm foam-centred board. Plinths and base made from print and mounted EE-flute corrugated board.
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Objectives
To create an impactful retail display that would solely showcase the new Garnier Moisture Bomb products but also provide an opportunity for in-store customer engagement. The display needed to act as a disruptor to the customer journey and grab customers’ attention on their way into a store. As well ....
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Entry Title Johnson's Baby
Category Pharmacy
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 12-004
Year Entered 2016
Target Environment
Boots
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Materials
150gsm/1200mic White lined GB 4 colour /1 colour Litho MV print die cut and glued 150KW 150TT Bflute die cut 150KW 150TT BCflute plotter cut
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Objectives
Drive regime purchase across bedtime products in line with the proven 3 step routine To drive AWP and basket value in Boots To ensure that Johnson’s Baby Bedtime range is synonymous with helping baby sleep better, using the clinically proven routine
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Entry Title Listerine 21 Day Challenge
Category Pharmacy
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 12-005
Year Entered 2016
Target Environment
Boots
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Materials
185KG 175KW EB Die cut and glued digital print 1250mic DB Die cut and glued digital print 150KW 150KK Bflute
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Objectives
To support the feel good live activation in Boots To ensure that the 21 day challenge achieved stand out in-store To educate shoppers about the benefits of using Listerine mouthwash for 21 days To overcome the key purchase barrier of ‘Why should I add mouthwash to my regime?’
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Entry Title Listerine Advanced White Launch
Category Pharmacy
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 12-006
Year Entered 2016
Target Environment
Boots
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Materials
300mic MirriEco 4col + white out die cut, folded and glued 150KW 150TT Bflute 1250mic DB die cut, folded and glued Edge wrapping
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Objectives
To launch Listerine Advanced White Mouthwash into the Oral Care Category – initially as a 3 month exclusive in Boots To change shopper perceptions to view Listerine as a beauty product To educate shoppers to incorporate mouthwash into their oral care regime
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Entry Title Oral-B Touch & Feel
Category Pharmacy
Company Name Communisis Plc
Client Company Name Procter and Gamble
Entry Number 12-007
Year Entered 2016
Target Environment
All UK retailers, including Grocers, Pharmacy, Ireland Independent Pharmacies, Department Stores, where space is at a premium. The target audience are all dental category users, but specifically aimed at is repeat manual toothbrush consumers, engaging and enticing them to transition to a power produ....
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Materials
The system is modular and allows for bespoke adaptions in each retailer. The below are the materials that could be used across the different variants Plastic co-extruded tray front in brand colours with clear lens to display branding and T bar solution to locate dividers Injection moulded ABS inform....
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Objectives
To provide a flexible and innovative solution for displaying out-of-box Touch and Feel Oral B Power toothbrushes to support a platform for uplifting sales, whilst reinforcing brand awareness and equity. To deliver a sustainable and scalable modular system, whilst delivering a system that offers impr....
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Entry Title Philips Lumea Display in Boots
Category Pharmacy
Company Name HRG UK Limited
Client Company Name Philips Electronics UK Limited
Entry Number 12-008
Year Entered 2016
Target Environment
Leading pharmacy-led health and beauty retailer, Boots. The display was used across the various Boots store formats, from flagship stores to airport stores.
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Materials
•Main carcass powder coated steel including shelf supports and coloured steel wraps •Clear acrylic polished cantilever shelves •Battery operated digital screen with press to play •Vacuum formed header and graphic / product display with product retractor unit •Screen printed graphics inc. polished ra....
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Objectives
The Lumea range is a premium purchase, retailing at around £300- £450 with an extensive time frame versus other products between the consideration to purchase phase in the purchase decision journey. The brand had gone through a repositioning in the past twelve months – taking it from pink, extremely....
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Entry Title Q10 Pearls Mothers Day Arch
Category Pharmacy
Company Name InContrast/STI Line
Client Company Name Beiersdorf UK Ltd
Entry Number 12-009
Year Entered 2016
Target Environment
Tesco Extra supermarkets – Beauty World section. Agreed national activity with Tesco. Also sold in tactically store-by-store.
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Materials
Design: Circular cutout shelves reflect the Nivea logo and the shape of the pearls. These curves soften the FSU shape and, combined with the Arch topper, add instant female shopper appeal. The creative was designed to work in harmony with the structure, so the Q10 Pearls graphic spiraled around the ....
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Objectives
Beiersdorf wanted to maximize the Mothers Day period, a peak seasonal sales time for Q10 Pearls Serum. Objectives were: -Create an impact in store -Disrupt shoppers -Educate shoppers on what Q10 is and how it works -Make shoppers aware of the Q10 regime -Sell Q10 cross category, ie include Pearls bu....
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Entry Title Regaine Women's Foam Launch
Category Pharmacy
Company Name Creo
Client Company Name Johnson & Johnson
Entry Number 12-010
Year Entered 2016
Target Environment
Boots
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Materials
Fully assembled into outer including dummy packs and leaflets 150GSM/1200mic White lined grey board 4col Litho print with MU Die cut 185KW 175K E flute 1250mic display board 150KW 150TT Bflute 200KW 200TT Bflute
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Objectives
Generate mass awareness of Regaine for Women’s foam Use in-store to overcome the purchase barrier ‘I do not believe this product works’ Ensure that shoppers can locate the product in-store Encourage trade up to the Duo pack
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