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13 -RETAIL SERVICES & STATIONERY

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Entry Title Game of Thrones Dragon Head
Category Retail Services & Stationery
Company Name Once Upon a Time
Client Company Name Warner Bros.
Entry Number 13-001
Year Entered 2016
Target Environment
Front of store areas in grocers and specialist entertainment retailers as well as in store home entertainment sections. The display was designed to be disrupt the consumer journey on entry to the store, to provide the wow factor and create awareness and hype around the launch of Game of Thrones Seas....
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Materials
Production Materials: 4 colour printed cardboard (Creambacked Boxboard) with nitto Tape. Studio Materials: Original illustration based on stills from the series. 2 structural designs were originated in-house; a large more complex design utilised on the HMV 363 Banner and a smaller more simplified de....
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Objectives
- Promote the release of Game of Thrones Season 5 on DVD & Blu-ray - Deliver and execute a POS campaign across grocery and specialist entertainment stores - Generate discussion and excitement around the release - Utilise the dragon design as the main signifier for the season
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Entry Title Post Office ISA ZigZag Standee
Category Retail Services & Stationery
Company Name HH Global
Client Company Name Post Office Ltd
Entry Number 13-002
Year Entered 2016
Target Environment
Post Office selected 200 high performing Crown Branches (Branches more suited to selling Financial products) to take part in a control/test exercise in the run up to the new Financial Year. The branches were like-for-like in performance, product availability, staff knowledge of the products and spec....
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Materials
The modular/graphic sections of the unit are constructed/printed on Clay Coated E-Flute Corrugated which gives the flexibility to be digitally printed directly. The solution can also be considered for larger print runs using a litho printed sheet that can be mounted on the E-Flute. The substrate is ....
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Objectives
Post Office has been using several 'conventional' standee products, that were starting to look dated and were a ‘one size fits all’ approach to a brand with a very varied estate portfolio. HH Global identified a product, the Zig-Zag Standee, that could not only give a new look to this POS, but als....
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Entry Title Thunderbirds Are Go Magazine Rocket
Category Retail Services & Stationery
Company Name InContrast/STI Line
Client Company Name DC Thomson & Co Ltd
Entry Number 13-003
Year Entered 2016
Target Environment
Mainly Sainsbury’s stores, plus some WHS Travel outlets.
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Materials
Major challenges: -Sainsbury’s guideline maximum height of just 1520mm. The rocket proportions had to be manipulated to look realistic within this size, and the unit still needed to hold as much stock as possible. -Developing a theatrical display with preglued 3D elements that could be flatpacked to....
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Objectives
Client brief: -Drive awareness of the new Thunderbirds Are Go magazine, a major new launch title -Attract children aged 6-12 to the magazine by reflecting the hit TV show’s key themes of action, adventure and fun -Design a theatrical FSU in Thunderbirds 1 style that will help gain off shelf retail s....
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Entry Title Waitrose Giftwrap Display
Category Retail Services & Stationery
Company Name Display By Design Limited
Client Company Name Waitrose
Entry Number 13-004
Year Entered 2016
Target Environment
Waitrose Supermarket, to be placed within there stationary section of the store.
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Materials
The roll wrap base displays are constructed from 5mm PETG outer main body which is machined and heat bent to create the tag holder front , base and back. With the side panels also being made from 5mm PETG which are bonded on. The dividers are made from 3mm PETG which are machined and fix into locati....
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Objectives
The aim is to create a display to increase product holding capacity, along with presenting as many products and as much visible amount of the product as possible. The display had to be flexible so that it could hold a range of product sizes. The display was also designed to work in three different b....
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Entry Title WH Smith Art Surround Unit
Category Retail Services & Stationery
Company Name SMP Group
Client Company Name WH Smith
Entry Number 13-005
Year Entered 2016
Target Environment
The unit was designed to be placed front of store in all High Street WHSmith stores to promote the introduction of Adult colouring books and accompanying stationery.
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Materials
The client requested a unit which would be eye catching with a wow factor whilst being practical and easy for stores to implement, also taking into consideration the need to fit three different fixtures. The unit was designed as a ‘goal-post’ to frame three different dimension of island end, providi....
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Objectives
Tap into the trend for mindfulness and adult colouring which provided an increase in sales through the Christmas period – and introduce a wider range of art products to that marketplace, it has to fit a number of different fixture whilst minimising production costs.
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