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14 -SHORT RUN, FMCG - TEMPORARY DISPLAY

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Entry Title Halloween Hand FSDU
Category Short Run, FMCG - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name Oliver Marketing
Entry Number 14-001
Year Entered 2016
Target Environment
Bestway stores
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Materials
Main body and the support structure were constructed from 190cl/150wtt EB flute with the hand element in a Cream Back Folding Box Board 400gsm 720 microns. All elements printed digitally and die cut to shape.Body and hand were assembled using hot melt glue and rivots and packed in outers.
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Objectives
Promote an NPD over the Halloween period
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Entry Title JC Large Grandstand Display
Category Short Run, FMCG - Temporary Display
Company Name Cepac Instore
Client Company Name Pernod Ricard UK
Entry Number 14-002
Year Entered 2016
Target Environment
We were challenged to bring something different and unique to retailers for the Wimbledon Tennis Championships. The unit would fill foyer space at leading supermarkets.
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Materials
Main body: 4 colour digitally printed onto EB clay coated corrugated board, cut to shape, glued and Velcro applied. Floor section: 4 colour digitally printed onto PVC with a screen white backup printed and cut to shape. Internal supports: Unprinted BC uncoated corrugated board cut to shape. All elem....
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Objectives
The client’s key aim in developing the Jacob's Creek Grandstand was to propose something innovative and unique for the major retail outlets for Wimbledon, the iconic tournament. Jacob's Creek was the official wine of the Wimbledon tournament and the unit needed to provide a creative display solution....
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Entry Title KP Red Phone Box
Category Short Run, FMCG - Temporary Display
Company Name Superior Creative Services Ltd
Client Company Name KP Snacks
Entry Number 14-003
Year Entered 2016
Target Environment
This Super FSDU was a bespoke creation for the BP forecourt environment. Thirty units were cited in total across the estate, supported with other POS within the store.
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Materials
The unit was soley produced using 190cl/150wtt EB flute and printed digiatlly throughout. It was die cut to shape and glue and sent out ready assembled to be filled in store.
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Objectives
As part of our wider ‘When Flavour Calls’ Campaign, the first objective of the unit was to drive awareness of our new and improved McCoy’s flavours and product quality, which would in turn drive trial and purchase. The large, eye catching telephone box unit did exactly this, and stopped shoppers alo....
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Entry Title Lucozade Giant Can
Category Short Run, FMCG - Temporary Display
Company Name InContrast/STI Line
Client Company Name Lucozade Ribena Suntory
Entry Number 14-004
Year Entered 2016
Target Environment
A bespoke pallet display for Cash & Carry to communicate the new Lucozade Energy can format to retailers.
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Materials
The giant can was designed with two can top ends, as this was more impactful than top + plain bottom. With a total length of 4.2m, it was unlikely that anyone would view it from both ends, and maximum disruption was the prime objective. Can tops were completely independent of pallet parts for flexib....
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Objectives
•Drive awareness of the new Lucozade Energy format with a display that pushes boundaries in depot and uses brand assets in a disruptive way to attract retailer attention. •Clear NEW message on POP to entice retailers into buying the new can format immediately. •Win space in front of depot to drive m....
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Entry Title Musgrave C&C Hamper Display
Category Short Run, FMCG - Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Musgrave Cash and Carry
Entry Number 14-005
Year Entered 2016
Target Environment
7 Cash & Carry sites in ROI and were displayed within the main Seasonal section.
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Materials
4 parts printed digitally full colour on E/B Flute on an FB7600. Die cut to shape, glued and flat packed individually.
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Objectives
- Create a temporary display unit to showcase our full hamper range for our customers - Stands needed to be easy to put together by our staff members without requiring any professional install - Stands needed to be fit for purpose for the cash & carry environment - heavy duty and robust not easily d....
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Entry Title Pot Noodle Modular Display
Category Short Run, FMCG - Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK Ltd
Entry Number 14-006
Year Entered 2016
Target Environment
Selected large format ASDA stores with the available space to allow big in store theatre and maximum 'Wow' factor. This display sat front of store to grab the attention and create excitement and enthusiasm of shoppers to purchase when arriving at store.
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Materials
The main body of the display was constructed from EB Flute corrugated cardboard (190Y150D) and factices were E Flute corrugated cardboard (190Y150D), 1000mic and 400mic display board. Digital CMYK print processes were used for the graphic elements. All parts were pantone matched to brand guidelines.....
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Objectives
1.Support the sell in process by providing a smarter approach to use of space and shopper engagement - we achieved this due to the modularity of the display 2.Deliver a unit that is easy to build to ensure the brand is represented in an appropriate manner with a creative but robust and user friendly....
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Entry Title Ribena Winter Spice Steam Mug
Category Short Run, FMCG - Temporary Display
Company Name C S Instore
Client Company Name LUCOZADE RIBENA SUNTORY
Entry Number 14-007
Year Entered 2016
Target Environment
This innovative FSDU was designed and constructed as a front of store off location display in Grocery stores.
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Materials
Digitally printed direct onto NE Flute corrugate, die cut to shape, creased and delivered part assembled for full assembly in store
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Objectives
The purpose to was to engage and interrupt busy shopping mums at Christmas within the major Grocery stores. The key message was "best served warm" to highlight this unique point of difference. The objective of this new limited edition blend was to gain incremental display out of the soft drinks aisl....
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Entry Title Ribenary WOW Dumpbin
Category Short Run, FMCG - Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Lucozade Ribena Suntory Ireland Ltd
Entry Number 14-008
Year Entered 2016
Target Environment
For the launch of its Ribenary campaign in Ireland, brand owner Lucozade Ribena Suntory chose convenience stores as the primary channel for its instore activation.
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Materials
The POS displays were produced from EB flute corrugated material, digitally printed full-colour with satin finish and clear PVC front. In addition, floor stickers were printed full-colour on removable floor graphic material with a non-slip laminate applied. Each dump kit was die-cut, glued and bagge....
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Objectives
The Ribenary campaign represented a new direction for the Ribena brand, targeting young adults.The campaign’s overarching campaign creative sought to “create an intense, playful and visually striking campaign to help bring to life the almost impossible-to-describe taste of Ribena”. It would be the j....
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Entry Title Stella Artois: Wimbledon 2016
Category Short Run, FMCG - Temporary Display
Company Name Elvis Communications
Client Company Name AB InBev
Entry Number 14-009
Year Entered 2016
Target Environment
The display was cited in large format Asda stores nationwide. It was chiefly targeted at shoppers who were looking to stock up for their Wimbledon/summer gatherings. Situating the display at front of store improved shop-ability as the packs can be placed in the trolley before smaller/lighter items. ....
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Materials
All digital print Double Shipper... EB flute Totems... 750 mic folding box board Back board... 10mm foamcore Umpires chair... EB flute Floor sticker... 3M removable floor sicker
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Objectives
1.Grow association between Stella Artois and the World’s Greatest Events 2.Strengthen our premium credentials by deepening understanding of the shared values of Stella Artois and Wimbledon 3.Drive Sales of Stella Artois
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Entry Title Walkers Champions League Depot Display
Category Short Run, FMCG - Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Walkers Snacks Limited
Entry Number 14-010
Year Entered 2016
Target Environment
Cash and Carry and Wholesale Estates, including Bestway, Blakemore and Parfets. Sited across the whole of the UK. Designed to add real standout to a key campaign in a busy trade environment.
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Materials
The units were manufactured using EB Flue corrugated cardboard and printed digitally from a four colour process set. A large banner header spanning two full pallet bays with integrated LED Lights were used to add further standout to this large iconic piece of display.To add to the impact and awarene....
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Objectives
The latest #GAMEREADY promotional activity will run across Walkers, Doritos and new Tear ‘n’ Share packs.Thomas Barkholt, Walkers Marketing Director, comments “We’re thrilled to be launching our latest #GAMEREADY promotional campaign in conjunction with our UEFA Champions League sponsorship. This fo....
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