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16 -SHORT RUN, NON FMCG - TEMPORARY DISPLAY

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Entry Title Bodyshop Interactive Advent Calendar
Category Short Run, Non FMCG - Temporary Display
Company Name Inurface Media
Client Company Name Inurface media
Entry Number 16-001
Year Entered 2016
Target Environment
Cosmetics, Beauty, Hair & Fragrance
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Materials
Body Shops ethos is to make every body feel so good – we helpedthem spread this message this Christmas by creating a life sizeinteractive advent calendar and prize station in their White Citystore.The prize station could be played by any of the in-storecustomers, who all had a chance to win a small ....
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Objectives
To raise awareness of the bodyshop brand over Christmas 2105 and to encourage increased sales and uplift in store through engagement
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Entry Title Hair and Beauty Experiential Unit
Category Short Run, Non FMCG - Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Unilever
Entry Number 16-002
Year Entered 2016
Target Environment
The target retail environment for this entry is both Grocery and Drugstore.One of the three shopper missions our client identified in 2015* is the ‘Experiential’ shopping trip. This shopping mission doesn’t necessarily involve the shopper planning to make a purchase. This involves the shopper engagi....
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Materials
The main carcase of the unit was made from a bespoke 1.2mm mild steel flight case, on lockable castors for ease of manoeuvrability. The flight case formed the main basis of the display unit and also doubled as the outer packaging for travelling to different locations. Each external panel was fitted ....
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Objectives
•The marketing objective with the experiential shopper mission is to drive trial on new, different and premium products and TRESemme Beauty-Full Volume was a great example of this. In order to meet this marketing objective, there is a need to stand out amidst all the different messages in store. The....
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Entry Title John Lewis-Smarthome
Category Short Run, Non FMCG - Temporary Display
Company Name Harlequin Design
Client Company Name Harlequin Design
Entry Number 16-003
Year Entered 2016
Target Environment
The Smarthome scheme was installed in John Lewis Oxford Street and Peter Jones and then additionally rolled out across 14 top performers Nationwide.
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Materials
The interactive windows lit up in 4 stages and were to illustrate 4 ‘zones’. These all sit within the smart home and were split into; Home Appliances, Entertainment, Well Being and Home Monitoring.The window scheme was constructed with timber and acrylic, which was spray finished. Additionally we us....
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Objectives
The scheme was created to engage people and make them aware that all of the appliances are capable of interacting with their smartphone or tablets, therefore enabling a truly Smart Home. The scheme was also used to promote awareness of the 5th Level of the Oxford Street John Lewis store, which has b....
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Entry Title Maybelline cosmetic kiosk
Category Short Run, Non FMCG - Temporary Display
Company Name Diam International Limited
Client Company Name L`Oreal Maybelline
Entry Number 16-004
Year Entered 2016
Target Environment
The Kiosk was designed & produced for The Bluewater shopping Mall , to be located in the main concourse. Its Maybelline selling direct to the customer rather than the normal retail outlets.
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Materials
The unit was constructed in laminated MDF , with blue LED lighting throughout . The product holders were made out of acrylic and the header logo was illuminated white acrylic. The main chassis was mild steel & the black laminated MDF was applied to it . Processes used : Metal worked cut steel& powde....
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Objectives
To offer the consumer a full brand retail experience , allowing them to interact with beauty advisors direct . Dealing direct with the customer was a new initiative to be tested allowing Maybelline to understand customers requirements direct , it was the first experiment in retail consumer selling .....
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Entry Title NatWest Current Account Rewards
Category Short Run, Non FMCG - Temporary Display
Company Name Vista
Client Company Name RBS Group
Entry Number 16-005
Year Entered 2016
Target Environment
The activation was designed to work solely in branches with larger windows, creating an immersive environment within the space to grab passerby attention and create a buzz on the high street.
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Materials
•Medium-density fibreboard (MDF) sprayed in a pre-cat gloss finish •12mm acrylic ‘3%’ symbol mounted on sprayed MDF to create visible depth •CNC cut acrylic houses with inset RGB lighting illuminate NatWest’s new current account rewards •LED lights controlled by pre-programmed DMX Cat 5 system •Viny....
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Objectives
The campaign objectives were to launch NatWest’s new Reward current account (customers can earn 3% back in rewards when they pay their household bills by direct debit), mainly to their customers. This involved making their customers feel like they are banking with the best bank – inspiring them to t....
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Entry Title NOW TV Tesco FSDU
Category Short Run, Non FMCG - Temporary Display
Company Name Creative Idea Limited
Client Company Name Sky UK Ltd / NOW TV
Entry Number 16-006
Year Entered 2016
Target Environment
The display was produced on behalf of NOW TV for Tesco stores. The unit was designed to have maximum impact in an out of category area. The ticket shaped shelving replicated perforated cinema style tickets in pack colours.
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Materials
The display was produced to sit within Tesco's guidelines at a size of 500mm w x 320mm d x 1700mm h including header - Internal construction from EB Flute Corrugated - External construction from 1250mic Display Board - 4cp Digitally printed direct to substrate with UV Varnish applied - assembled usi....
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Objectives
To demonstrate to Tesco that the media streaming category is a strong enough part of their product mix to warrant out of category placement and particularly that NOW TV is a product their customers will want to engage with.
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Entry Title OVO Mid Mall retail concept
Category Short Run, Non FMCG - Temporary Display
Company Name The One Off
Client Company Name OVO Energy
Entry Number 16-007
Year Entered 2016
Target Environment
We were tasked with the design, production and installation of 5 x mid mall retail units to be installed across 5 x shopping malls in the midlands during August 2015. Following a successful trial of these first 5 x sites, we were asked to progress with a roll out in January 2015 of a further 5 x mid....
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Materials
We specified the material Re-board for the interchangeable printed graphics that we featured on the stand. The graphics were fixed using velcro, to enable easy, low cost messaging updates for OVO that don't require high cost installation teams. Re-board offered a lightweight, strong and sustainable ....
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Objectives
We were approached by OVO Energy to develop a mid mall retail events concept to raise awareness of the OVO Energy brand and drive customers to switch to their PAYG product. Our brief was to create stand that communicated the OVO brand, had high impact and created a sense of interest and intrigue in ....
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Entry Title Samsung AddWash Motion Controlled Display
Category Short Run, Non FMCG - Temporary Display
Company Name Disrupt
Client Company Name Samsung Electronics UK
Entry Number 16-008
Year Entered 2016
Target Environment
Dixons Carphone Group with similar displays in John Lewis Partnership and Independent retail specialists.
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Materials
Aluminium box (internal frame, cut and welded) Dibond faced on front, back and base (cnc cut to size with cut outs for speaker grills, motion sensor holes, wiring gromets and media screen window) MDF panel sits between Aluminum box and Dibond Reverse printed Acrylic, shaped to look like a washing ma....
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Objectives
Launch the market leading, innovative AddWash washing machine within retail across multiple channels. Create a display that communicated the benefits of the key new product feature experientially and allow consumers to physically interact with the machine. This was an iconic product launch that rede....
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Entry Title Star Wars BB8 Interactive Table
Category Short Run, Non FMCG - Temporary Display
Company Name Williams Lea Tag
Client Company Name O2: Telefonica UK Limited
Entry Number 16-009
Year Entered 2016
Target Environment
In January 2016 we opened two new concept stores in Manchester and London where customer inspiration and digital exploration takes centre-stage. These new stores have been designed to revolutionise the look and feel of a traditional mobile phone shop and provide a destination for people to not just ....
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Materials
The main body of the BB8 table was constructed around a timber frame. This was clad with MDF sides - CNC'd routered to shape, hand painted for the starwars looks and feel and lacquers for durability. This structure hid all the power transformers, cooling fans and control boxes for the electronics so....
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Objectives
We recognise that we no longer simply rely on mobiles to keep connected, they help manage our lives and passions. We know our 25 million customers are excited about technology’s possibilities and, as technology keeps evolving, so do their needs and expectations. Through the Star Wars store experienc....
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Entry Title The Digital Mortgage Zone
Category Short Run, Non FMCG - Temporary Display
Company Name HSBC Bank Plc
Client Company Name HSBC
Entry Number 16-010
Year Entered 2016
Target Environment
Four key HSBC stores – City of London, Birmingham, Leeds and Reading. We wanted to show how we as a bank could ‘ surprisingly helpful with all things mortgage, we are not just about mortgage products. So we created a physical space within key stores that were solely dedicated to mortgages – The HSBC....
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Materials
The Digital Mortgage Zone was manufactured as a lightweight, framed timber structure using flame retardant, environmentally friendly materials.The main zone structure was clad with printed, conformable self-adhesive vinyl graphic wraps. The interactive tables were constructed in flame retardant plyw....
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Objectives
Increase mortgage appointments by 20%. We wanted to have more mortgage conversations, appointments and sales of mortgage products by driving consideration and preference that we are the go-to destination on the High Street for mortgage help, advice and products. We wanted to show the public that our....
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Entry Title The Entertainer 2015 Christmas Window
Category Short Run, Non FMCG - Temporary Display
Company Name Simpson Group
Client Company Name The Entertainer
Entry Number 16-011
Year Entered 2016
Target Environment
Retail Window Advertising/Sales
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Materials
Main Unit (Toy Machine) Ne Flute with 5mm Foamcore 3D Cladding and header Santa and Reindeer characters – 5mm Foamcore with E flute rear struts. Window corner and large long side cogs. 10mm Foamcore Podium plinths – 500mic FBB Wrap with an EB inner support,s. Rear Hanging banners – 2000mic display b....
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Objectives
The marketing objectives were to create an interactive and innovative window that was bigger and better than the one produced in 2014. The display had to be strong enough to stand in the window for 5 to 6 weeks over the busiest and most competitive period of the year. Other objectives the window was....
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Entry Title UCA - Santas Grotto
Category Short Run, Non FMCG - Temporary Display
Company Name C S Instore
Client Company Name UCA
Entry Number 16-012
Year Entered 2016
Target Environment
High Street Fashion Retailer
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Materials
Print : Full Colour litho printed Material: NE Flute double wall corrugate Despite wooden pallet bases board to board lamination die cutting to chase, hand assembly and gluing packing and delivery
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Objectives
Create a stand out piece of disruptive Christmas styled POS which offered massive stockholding and dominated in the central consumer areas at front of store. By creating something unmissable Primark would be able to command impulse gifting purchases at Christmas and drive incremental sales.
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