19 -Campaign

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Entry Title	Aunt Bessies Im a Celebrity
Category	Campaign
Company Name	Aunt Bessie's Ltd
Client Company Name	Aunt Bessie's Ltd
Entry Number	19-001
Year Entered	2016

Target Environment

Aunt Bessie’s replaced Iceland as the sponsors of ITV’s I’m A Celebrity… Get Me Out of Here! in 2015. To engage shopper and consumers from TV through to point of purchase, we created a through-the-line campaign in October and November 2015, to support the sponsorship across all major multiples in st....
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Materials

The scale of the campaign allowed bespoke toolkits for the touch points and varied by retailer, and included new activation tools as well as more conventional media options;Asda home delivery vans – we were the first frozen brand and one of the first brands across the whole of Asda to advertise on t....
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Entry Title	Benefit Cosmetics Twitter Vending Machine
Category	Campaign
Company Name	SMP Group
Client Company Name	Benefit Cosmetics
Entry Number	19-002
Year Entered	2016

Target Environment

The targeted retail environment is the High Street Beauty and Cosmetics environment (Benefit Cosmetic’s Flagship store on Carnaby Street, London)
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Materials

Printed wall graphic on 3M. Bespoke vending machine made of clear acrylic sascia with 11-inch digital screen with interactive digital video content.
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Entry Title	EE Connected Zone
Category	Campaign
Company Name	Solutions Diverse Ltd
Client Company Name	Everything Everywhere LTD
Entry Number	19-003
Year Entered	2016

Target Environment

The target audience was the UK's consumer's of mobile phone and mobile technologies, the 'Connected Zone' targeted customer's to not only purchase mobile telecom's contracts and device's but to extend their purchasing habits to tech led accessories and add-ons over and above the standard in store pu....
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Materials

Materials: A combination of steel, aluminium and ferrous magnetic sheeting including printed POS. 1.Steel - Small, Medium and Large Podiums Mild steel 2.5mm - Laser cut, punched and spot/tig welded. Powder coated in white 2. Aluminium - Handset and Tablet Security Holder's CNC Milling and Turning le....
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Entry Title	Foot Locker 'Sneaker Curation'
Category	Campaign
Company Name	Missouri Creative
Client Company Name	Foot Locker Europe
Entry Number	19-004
Year Entered	2016

Target Environment

With more than 2500 stores worldwide, Foot Locker is a leading global athletic footwear and apparel retailer. The stores offer the latest in athletically-inspired footwear and apparel, manufactured by leading athletic brands such as Nike, Adidas, New Balance and Asics. In Europe, Foot Locker has ove....
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Materials

A series of umbrella design campaigns were created for 14 seasonal and brand-specific Foot Locker promotions. Each of these were then applied to around 30-40 in-store POP items and online touchpoints, and rolled out across all 600 stores across Europe. All the design work was produced by the entrant....
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Entry Title	Lego Dimensions - Launch Campaign
Category	Campaign
Company Name	Once Upon a Time
Client Company Name	Warner Bros.
Entry Number	19-005
Year Entered	2016

Target Environment

Lego Dimensions was Warner Brothers entry into the Toys to Life category in the gaming market in 2015. This was a AAA launch across retail with the focus being on major Grocery Multiples and High Street specialist retailers. There was a huge focus in retail on: * Pre-awareness POS in the lead up to ....
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Materials

PERMANENT: * All IDUs were supplied to Once Upon a Time by a third party. Once Upon a Time undertook audits and then the manufacture of brackets / plinths to display the IDUs across UK retail. Brackets and plinths were manufactured using sheet steel (various sizes / thicknesses), powder coated, ....
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Entry Title	Lucozade Fuel Your Flow Campaign
Category	Campaign
Company Name	InContrast/STI Line
Client Company Name	Lucozade Ribena Suntory
Entry Number	19-006
Year Entered	2016

Target Environment

All car-related travel outlets, including BP, Moto, Rontec, Welcome Break, Road Chef & Euro Garages. Aim: to engage commuter shoppers and other car-based travellers with an exciting and relevant promotional campaign, communicated via targeted POP.
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Materials

Petrol Pump FSU needed to assemble rapidly from flatpack and be strong enough to hold the weight of so many bottles. EB flute structure with elastic band pop-up mechanism gave it strength and ability to send to store flatpacked. Folds in half for more efficient distribution, sets up in one minute. (....
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Entry Title	Lucozade: Winning with Asda Mums
Category	Campaign
Company Name	Lobster Agency
Client Company Name	Lucozade Ribena Suntory
Entry Number	19-007
Year Entered	2016

Target Environment

A multi touch point campaign, phased across 3 periods of quarter 4 in 2015, designed to bring to life Lucozade Energy’s Find Your Flow campaign in Asda supermarkets. Making Lucozade Energy relevant to Asda mums across 3 key periods of activity.
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Materials

•Tropical Fusion Fully Branded Dump Bin: B Flute Corrugated card•Find your Flow Branded Pallet Wrap: EB Flute Corrugated card•Bunting: 250gsm double sided art board•Lucozade Energy Bottle standee: 500min boxboard•Flow through Christmas Trolley Bay Posters: 440gsm PVC banner•Tropical Fusion 6 sheet p....
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Entry Title	Science In Sport - Fast Food
Category	Campaign
Company Name	Once Upon a Time
Client Company Name	SiS (Science in Sport) Limited
Entry Number	19-008
Year Entered	2016

Target Environment

United Kingdom - Top 5 grocers and specialist sports outlets (GNC, Runner Need, Sports Direct, Holland & Barrett, Evan’s Cycles) EMEA & Australia – roll out in grocers and sports outlets across France, Spain, Netherlands and Australia
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Materials

POS ITEMS PRODUCED - CDUs: Bespoke design. 4 col litho print, E flute. 5 x artwork types (language & image variations). Fully assembled and pre-filled with GWP packs. - FSDU: Bespoke design. 4 col all digital print, E/EB flute. Part assembled / flat packed. - Mailer packs: Bespoke design x 2 version....
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Entry Title	Sky Q Experiential Campaign
Category	Campaign
Company Name	Onedotzero
Client Company Name	Sky
Entry Number	19-009
Year Entered	2016

Target Environment

Sky’s retail estate exists in permanent mid mall sites in the UK’s top shopping centre locations. Making the most of passing footfall, our stores are perfectly placed for showing the best of Sky to shoppers. However with lower dwell time and centre restrictions we have many challenges in driving foo....
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Materials

Experiential Installation : There are 2 parts to the experience – a back projected membrane which allowed participants to dip their hands into and move the colour fluid around the screen. The second part of the experience was a fluid portrait booth which allowed shoppers to create a unique photo of ....
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Entry Title	TSB Balloon Boy
Category	Campaign
Company Name	SMP Group
Client Company Name	TSB
Entry Number	19-010
Year Entered	2016

Target Environment

Financial Services
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Materials

Standee - 1476*460mm Strut - 1486*628mm Colours: Litho printed 4 colour process & sealer 1 side only Material: Print - 170gsm Silk - 1065x1575mm Mounted onto 1900mic W/L Display Board 1054*1562mm Finishing: Mounted printed sheets & die cut to shape Fire retardant version also created with material -....
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Entry Title	Wickes paint campaign
Category	Campaign
Company Name	Whippet
Client Company Name	Wickes
Entry Number	19-011
Year Entered	2016

Target Environment

Wickes have over 200 stores in the UK with a target customer of Trade and Home DIYers. In February 2016, to coincide with half term, Wickes ran a paint promotion which was supported by a full mix of comms both in store, online and ATL to drive footfall into store and increase basket spend. The campa....
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Materials

We executed the campaign across a range of touchpoints using polyprop, poster board and display board.
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