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1. ENTERTAINMENT & LEISURE

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Entry Title Hasbro Palletfest
Category 1. Entertainment & Leisure
Company Name The Delta Group
Client Company Name The Delta Group / Lick Creative
Entry Number 01-001
Year Entered 2017
Target Environment
The Hasbro displays were sited in various Tesco Extra & Superstore formats in the UK nationwide, during the Christmas 2016 seasonal period from October to December. Oversized large pallets were placed in key footfall areas at front of store, along the power aisle and adjacent to the Toys & Entertain....
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Materials
Main carcass - EB flute corrugated - B flute corrugated Cladding - 1250mic display board - 2000mic display board My Little Pony cladding - silver mirri board mounted to 1250minc display board 3D header elements - EB flute corrugated - B flute corrugated - 1250mic display board - 2000mic display boar....
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Objectives
Hasbro are renowned for making toys and are the 2nd largest toy manufacturer in the UK, with brands such as Nerf, Play-Doh, My Little Pony, Transformers, Monopoly amongst many more including retro board games you will know and love such as Twister, Operation, Connect 4 all under the banner of Hasbro....
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Entry Title LG Counter Top Unit
Category 1. Entertainment & Leisure
Company Name Big Group Retail
Client Company Name LG Electronics
Entry Number 01-002
Year Entered 2017
Target Environment
The LG AV counter top unit was to replace an old unit that had been in store for some time. The store group Curry's (DSG) took 100 units.
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Materials
MDF Acrylic Vinyl Illuminated logo (purchased directly from Korea)
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Objectives
To refresh the old AV unit that was in store with a new sleek counter top unit showcasing new AV products whilst demonstrating how they linked together.
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Entry Title Navico Apache Free Standing Units
Category 1. Entertainment & Leisure
Company Name Creative Idea Limited
Client Company Name Navico UK Ltd
Entry Number 01-003
Year Entered 2017
Target Environment
An exciting brief from an established client, to produce a low cost interactive unit with maximum impact and stand out in-store. Navico had a unit that was originally used in the Asia Pacific market place, this however, was too big and bulky for the European market, this was to form the basis for a ....
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Materials
Materials were chosen to give a durable, lightweight, easily adaptable and easy to assemble unit. The ability to flat pack the unit, to minimise the impact of a European distribution, and the ease of end of use recycling was also taken into consideration during the selection of materials. The main c....
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Objectives
To create a display flexible enough to showcase 3 different brands, targeting 3 different sectors of the market with a diverse product portfolio. The display visuals needed to reflect the Brand identities and values associated to Navico’s tri-brand offering serving the Fishing/Power/Sailing markets ....
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Entry Title SIEE Ltd – GT Refresh Kits
Category 1. Entertainment & Leisure
Company Name ARNO GB Limited
Client Company Name Sony Interactive Entertainment Europe Ltd
Entry Number 01-004
Year Entered 2017
Target Environment
Events & Exhibitions There were 3 variations of pods in the market place so ARNO had to design and manufacture kits which could update all 3 types of pod with the same look. This was a very complex engineering solution – which was conceived in a way to make implementation both simple and cost effe....
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Materials
Materials: Fully assembled custom circular light sheet made up of linked quadrants, two circles per unit. Each side light sheet laser etched to hold the light. Rear illumination though coloured LEDS and diffuser panels, color matched to the side circles. Custom embroidered branding on the new bucket....
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Objectives
To improve the visibility and refresh the look of existing GT pods currently in the market. To update the existing pods with the latest branding and Sony hardware. To increase the awareness of the launch of Sony PS4 Gran Turismo Sport game worldwide Space – the solution was very space conscious as w....
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Entry Title Star Wars:TFA - Tie Fighter
Category 1. Entertainment & Leisure
Company Name Once Upon a Time
Client Company Name The Walt Disney Company
Entry Number 01-005
Year Entered 2017
Target Environment
Front of store foyer space as the centerpiece of a truly disruptive display that shoppers could not miss! The Tie Fighter was sent to: •All major grocers: oSainsbury’s, Tesco, Morrisons, Asda & Tesco Ireland •High street retailers: oHMV, BHS, Primark, GAME, Xtravision
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Materials
Wings:170gsm silk / 150kk EB 150kk Middle-box structure:185kg EB 150tw Mid-section supports:150kk EB 150tt Mid-section cladding:170gsm silk / 150kk EB 150kk & 150kk E 150kk Wing supports:185kg EB 150kk Outer:150kk BC 150tt Splash tray:430mic rigid clear PVC LED lights:Flashing x 4 per unit, Harrison....
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Objectives
The Business Challenge External: With Disney rebooting one of the most popular film franchises ever, there was immense pressure from Star Wars fans to make it a success. A balance needed to be struck between handling the property carefully, while pushing to break all records across all Home Entertai....
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